Code & Frameworks
Code I use to build exceptional Shopify experiences
JavaScript
React
Liquid
Node.js
CSS
Tailwind CSS
Graph QL
Next JS
Sass
Alpine JS
Core Skills
Expertise across the development spectrum
Professional Experience
With a background in Business and Leisure & Tourism Management, my career began in the travel technology sector, where I worked with Amadeus IT Group, one of the world’s leading booking and distribution systems. Over time, my curiosity for digital tools and automation evolved into a passion for building them.
While managing hospitality and tourism projects across Central America and the Caribbean, I started developing websites, booking systems, and management solutions — bridging business operations with technology. This hands-on experience became the foundation for my shift into full-time web development.
I first got introduced to eCommerce back in 2011, when I helped build a custom online solution for a small business. A couple of years later, in 2013, I developed a Magento store for an arts and crafts brand — my first full experience managing an eCommerce platform end to end. In 2018, I migrated that same business to Shopify, and that’s when I truly found my focus. Since then, I’ve been working full-time as a Shopify Developer, helping brands of all sizes build faster, better-performing, and conversion-oriented online stores.
Today, after more than 7 years as an Expert Shopify developer, I combine my commercial understanding with technical expertise to create high-performing e-commerce solutions. My journey reflects a continuous evolution — from managing business processes to designing the digital systems that power them.
Shopify Theme Developer
Outerpreneur
Specializing in Optimization and Shopify Plus. B2B e-commerce solutions and POS management systems for clients across Europe, USA, and emerging markets.
Delivered 100+ successful Shopify projects across multiple industries.
Created and optimized custom themes for conversion, performance, and UX.
Supported clients in scaling their online business with data-driven solutions.
Specialized in international market configuration and technical consulting.
Shopify Theme Developer
Outerpreneur / Freelance
Transitioned full-time into e-commerce development, focusing on Shopify and conversion optimization.
Built and redesigned Shopify stores for brands in Europe and North America.
Implemented CRO improvements, SEO structure, and UX-driven layouts.
Helped small businesses scale online through automation and integrations.
Worked independently, building long-term relationships with recurring clients.
Managing Director / I.T Solutions
Marina Blue S.A
Led the operations and digital transformation of a marina, tour operator and hotel business.
Oversaw a team managing daily operations, online reservations, and maintenance systems.
Implemented custom CRM and booking software to improve guest experience.
Integrated hotel booking and POS systems with ASI front desk, streamlining operations.
Combined hospitality management with hands-on web and IT system development.
Web Developer / Hotel Management
Freelance / In-house
Worked independently with small businesses, hotels, and tourism operators across Central America and the Caribbean. Gained first experience in building first E-commerce platforms.
Designed and developed websites and booking systems for hotels and local tour operators.
Integrated payment gateways and custom reservation solutions.
Provided full-service web consultancy: hosting, UX, and performance optimization.
Gained hands-on experience managing digital projects remotely and across time zones.
Business Sales Manager
Amadeus I.T
Amadeus is a global distribution system (GDS) providing IT booking and reservation solutions for the travel industry.
Supported B2B clients (airlines, hotels, and agencies) in adopting digital booking systems.
Delivered product training sessions for new users and partners.
Acted as technical liaison between clients and Amadeus support teams.
Developed interest in IT systems and user experience within the travel sector.
Education & Certifications
Formal education and continuous learning
2008-2009
Masters degree in Business Administration
Bournemouth University
Bournemouth, United Kingom
Specialized in software engineering and artificial intelligence
2004-2007
First Degree in Leisure and Tourism Resource Management
Bangor University
Bangor, United Kingdom
Focused on front-end and back-end web technologies
2002-2004
High School Diploma
Pinosierra International School
Madrid, Spain
Concentration in entrepreneurship and innovation
Places I've Called Home
Formal education and continuous learning
🇪🇸
Home
Madrid, Spain
🇬🇧
2004-2007
United Kingdom
🇨🇷
2011-2014
Costa Rica
🇭🇹
2014-2018
Haiti
🇨🇭
2018-2024
Geneva, Switzerland
🌏
2024-Present
Remote (Asia)
How I Work
My proven methodology for success
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Step 1
Discovery & Research
Deep dive into your business goals, target audience, and technical requirements.
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Step 2
Strategic Planning
Create detailed roadmap with milestones, timelines, and clear deliverables.
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Step 3
Agile Development
Iterative development with regular check-ins and feedback loops.
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Step 4
Review
Ensuring quality and alignment. testing across devices, browsers.
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Step 5
Deployment & Support
Smooth launch with comprehensive documentation and ongoing support.
Tech I Use
Modern technologies and tools I use to build exceptional Shopify experiences
Loom
VS Code
Cal.com
Google drive
Canva
GT metrix
Google Meet
Figma
Cursor AI
GitHub
Trello
