How to Choose the Right Shopify Expert for Your E-commerce Success
In a crowded e-commerce market, a high-converting store is the difference between thriving and just surviving. But what actually makes a Shopify expert worth the investme...
With a background in Business and Leisure & Tourism Management, my career began in the travel technology sector, where I worked with Amadeus IT Group, one of the world’s leading booking and distribution systems. Over time, my curiosity for digital tools and automation evolved into a passion for building them.
While managing hospitality and tourism projects across Europe, Central America and the Caribbean, I started developing websites, booking systems, and management solutions — bridging business operations with technology. This hands-on experience became the foundation for my shift into full-time web development.
I first got introduced to eCommerce back in 2011, when I helped build a custom online solution for a small business. A couple of years later, in 2013, I developed a Magento store for an arts and crafts brand — my first full experience managing an eCommerce platform end to end. In 2018, I migrated that same business to Shopify, and that’s when I truly found my focus. Since then, I’ve been working full-time as a Shopify Developer, helping brands of all sizes build faster, better-performing, and conversion-oriented online stores.
Today, after more than 7 years as an Expert Shopify developer, I combine my commercial understanding with technical expertise to create high-performing e-commerce solutions. My journey reflects a continuous evolution — from managing business processes to designing the digital systems that power them.
Specializing in Optimization and Shopify Plus. B2B e-commerce solutions and POS management systems for clients across Europe, USA, and emerging markets.
Transitioned full-time into e-commerce development, focusing on Shopify and conversion optimization.
Led the operations and digital transformation of a marina, tour operator and hotel business.
Worked independently with small businesses, hotels, and tourism operators across Central America and the Caribbean. Gained first experience in building first E-commerce platforms.
Amadeus is a global distribution system (GDS) providing IT booking and reservation solutions for the travel industry.
Step 1
Deep dive into your business goals, target audience, and technical requirements.
Step 2
Create detailed roadmap with milestones, timelines, and clear deliverables.
Step 3
Iterative development with regular check-ins and feedback loops.
Step 4
Ensuring quality and alignment. testing across devices, browsers.
Step 5
Smooth launch with comprehensive documentation and ongoing support.
I write about Shopify Theme Development Services, e-commerce best practices, Startup Growth Strategies, work mindset & productivity, new tech trends, developer tools & workflows, performance optimization, accessibility, CRO, UX and everything happening inside the Shopify ecosystem — including platform updates, new releases, experiments, and the impact these have on online stores.