GET TO KNOW ME

Expert Shopify Developer

Shopify Expert wearing a blue plaid shirt over a white t-shirt against a gray background

Alek Tysklind

Shopify Theme Developer

A passionate self-taught Expert Shopify developer with 7+ years of experience crafting high-performance e-commerce solutions. I specialize in B2B Shopify development and POS management systems, serving clients across Europe, Switzerland, USA, and newest Shopify's emerging markets like Spain & Portugal.

My journey in tech has been driven by continuous learning and staying ahead of the curve. I believe in combining technical excellence with exceptional customer service to deliver solutions that drive real business results.

4.9 rate of 25 Testimonials

7+

Years of Experience

100+

Projects delivered

Geographic Market Focus

🇨🇭

Switzerland

Luxury B2B & High-end retail

🇪🇺

Europe

Multi-market E-commerce

🇺🇸

USA

Enterprise & Startup Solutions

🇪🇸 / 🇵🇹

Spain / Portugal

Emerging Market Expansion

Two blue leftward arrows on a white background

Tech Stack

Shopify

Platform

Shopify Apps

80%

Code & Frameworks

Code I use to build exceptional Shopify experiences

JavaScript

React

Liquid

Node.js

CSS

Tailwind CSS

Graph QL

Next JS

Sass

Alpine JS

Vue.js

Core Skills

Expertise across the development spectrum

Blue icon resembling a speech bubble with a question mark on a white background

Theme Design

100% Proficiency

Blue magnifying glass icon with 'SEO' text inside on a white background

SEO Optimization

90% Proficiency

UI/UX Design

100% Proficiency

Blue outline of a vintage phone on a white background

Ecommerce/ Shopify Consulting

100% Proficiency

Blue icon of a rabbit inside a circular gear-like design on a white background

Performance Optimization

100% Proficiency

POS Management

95% Proficiency

Professional Experience

With a background in Business and Leisure & Tourism Management, my career began in the travel technology sector, where I worked with Amadeus IT Group, one of the world’s leading booking and distribution systems. Over time, my curiosity for digital tools and automation evolved into a passion for building them.

While managing hospitality and tourism projects across Europe, Central America and the Caribbean, I started developing websites, booking systems, and management solutions — bridging business operations with technology. This hands-on experience became the foundation for my shift into full-time web development.

I first got introduced to eCommerce back in 2011, when I helped build a custom online solution for a small business. A couple of years later, in 2013, I developed a Magento store for an arts and crafts brand — my first full experience managing an eCommerce platform end to end. In 2018, I migrated that same business to Shopify, and that’s when I truly found my focus. Since then, I’ve been working full-time as a Shopify Developer, helping brands of all sizes build faster, better-performing, and conversion-oriented online stores.

Today, after more than 7 years as an Expert Shopify developer, I combine my commercial understanding with technical expertise to create high-performing e-commerce solutions. My journey reflects a continuous evolution — from managing business processes to designing the digital systems that power them.

Shopify Theme Developer

Outerpreneur

Specializing in Optimization and Shopify Plus. B2B e-commerce solutions and POS management systems for clients across Europe, USA, and emerging markets.

Delivered 100+ successful Shopify projects across multiple industries.

Created and optimized custom themes for conversion, performance, and UX.

Supported clients in scaling their online business with data-driven solutions.

Specialized in international market configuration and technical consulting.

Shopify Theme Developer

Outerpreneur / Freelance

Transitioned full-time into e-commerce development, focusing on Shopify and conversion optimization.

Built and redesigned Shopify stores for brands in Europe and North America.

Implemented CRO improvements, SEO structure, and UX-driven layouts.

Helped small businesses scale online through automation and integrations.

Worked independently, building long-term relationships with recurring clients.

Managing Director / I.T Solutions

Marina Blue S.A

Led the operations and digital transformation of a marina, tour operator and hotel business.

Oversaw a team managing daily operations, online reservations, and maintenance systems.

Implemented custom CRM and booking software to improve guest experience.

Integrated hotel booking and POS systems with ASI front desk, streamlining operations.

Combined hospitality management with hands-on web and IT system development.

Web Developer / Hotel Management

Freelance / In-house

Worked independently with small businesses, hotels, and tourism operators across Central America and the Caribbean. Gained first experience in building first E-commerce platforms.

Designed and developed websites and booking systems for hotels and local tour operators.

Integrated payment gateways and custom reservation solutions.

Provided full-service web consultancy: hosting, UX, and performance optimization.

Gained hands-on experience managing digital projects remotely and across time zones.

Business Sales Manager

Amadeus I.T

Amadeus is a global distribution system (GDS) providing IT booking and reservation solutions for the travel industry.

Supported B2B clients (airlines, hotels, and agencies) in adopting digital booking systems.

Delivered product training sessions for new users and partners.

Acted as technical liaison between clients and Amadeus support teams.

Developed interest in IT systems and user experience within the travel sector.

SHOPIFY CASE STUDIES

Featured Projects

These case studies highlight how my Shopify Theme Development Services help brands scale, improve performance, and achieve better outcomes across different markets and industries.

Two smartphone screens showing a lingerie product on an e-commerce platform.

Page Re-design Custom Code Conversion Rate Optimization

Shopify CRO Mobile Product Page Re-design

Optimized the product page layout across multiple SuperBra stores in the Netherlands by strategically moving key purchase drivers—such as reviews, the add-to-cart button, pricing, and trust signals—above the fold. This redesign improved visibility of social proof and primary actions, enabling customers to make quicker purchase decisions without unnecessary scrolling, ultimately enhancing conversion potential.

Increased conversion rate by 1.15%
Monthly Revenue increase of 18%/ €10K+
Mobile-first responsive design

View Details GitHub

White Jeep Gladiator Rubicon parked on a sandy beach with ocean in the background

Speed Testing Technical Improvements Asset Optimization Consulting

Long term collaboration for WeatherTech

Working with this massive American brand since early 2023 has been an exciting journey, supporting their expansion into the European market. My role includes providing custom Shopify theme support, ongoing consulting, and technical implementation to ensure the brand’s identity and performance align with regional standards—helping establish a strong, scalable presence across Europe.

CRO Sprints
Speed Performance
Theme Design / On going support & Consultation

View Details GitHub

Woman in athletic wear holding a water bottle on a running track with city skyline in the background

Store Setup Brand Assets Design UX/ UI Theme

Shopify Store Build for Knockout H2O

Working with Knockout H2O, a premium American water brand, has been an energizing collaboration. Since early 2023, I’ve supported the brand’s Shopify presence, providing custom theme development, CRO improvements, and strategic consulting to align their bold, athletic identity with top-tier online performance—helping position Knockout H2O as a standout in the competitive U.S. hydration and sports lifestyle market.

Brand Assets
Theme Development
Payments setup

View Details GitHub

Education & Certifications

Formal education and continuous learning

2008-2009

Masters degree in Business Administration

Bournemouth University

Bournemouth, United Kingom

Specialized in software engineering and artificial intelligence

2004-2007

First Degree in Leisure and Tourism Resource Management

Bangor University

Bangor, United Kingdom

Focused on front-end and back-end web technologies

2002-2004

High School Diploma

Pinosierra International School

Madrid, Spain

Concentration in entrepreneurship and innovation

Places I've Called Home

Formal education and continuous learning

🇪🇸

Home

Madrid, Spain

🇬🇧

2004-2007 /2008-2010

United Kingdom

🇨🇷

2011-2014

Costa Rica

🌎

2014-2018

Caribbean

🇨🇭

2018-2024

Geneva, Switzerland

🌏

2024-Present

Remote (Asia)

How I Work

My proven methodology for success

Step 1

Discovery & Research

Deep dive into your business goals, target audience, and technical requirements.
Step 2

Strategic Planning

Create detailed roadmap with milestones, timelines, and clear deliverables.
Step 3

Agile Development

Iterative development with regular check-ins and feedback loops.
Step 4

Review

Ensuring quality and alignment. testing across devices, browsers.
Step 5

Deployment & Support

Smooth launch with comprehensive documentation and ongoing support.

Tech I Use

Modern technologies and tools I use to build exceptional Shopify experiences

Loom

VS Code

Cal.com

Google drive

Canva

GT metrix

Google Meet

Figma

Cursor AI

GitHub

Trello

Chat GTP

Self-Taught & Always Learning

My journey into development started with curiosity and a laptop. I'm a completely self-taught expert Shopify Developer, having learned through online courses, documentation, open-source projects, and countless hours of hands-on experimentation.

The tech landscape never stops evolving, and neither do I. I dedicate time every week to learning new tools, frameworks, and best practices. Whether it's exploring the latest Shopify features, diving into new JavaScript frameworks, or studying emerging e-commerce trends, continuous learning is at the core of my professional philosophy.

I believe that staying current isn't just about technical skills—it's about understanding the broader business landscape, user behavior, and market dynamics. This holistic approach allows me to deliver solutions that are not just technically sound, but strategically valuable.

Soft Skills & Values

What makes collaboration successful

Problem Solving

Attention to Detail

Reliability

Communication

Team Orientation

Multilingual 🇬🇧🇪🇸🇫🇷

Beyond the Code

Hobbies and interests

Watersports

Scuba, Freediving, Sailing, Surfing

Sports & Wellness

Breathing, Running, Workout, Meditation, Tennis, Biking

Travel

Exploring new cultures, countries and languages

Music, Books & Learning

Keeping up to date with the latest trends & beats

Latest Projects

Discover my latest work and creative projects

Mobile-First Conversion Engine: A Bloat-Free Redesign for The SilverTrap

Mobile-First "Zero-App" Redesign Re-engineering a Danish startup's Shopify store into a high-speed conversion engine....

View Project

Taming Multi-Location Chaos: How We Optimized Logistics for SuperBra

How do you fulfill a single order when stock is split across three different cities? It used to be a logistics nightm...

View Project

Branding CRO Graphic Design

UI Upgrade Kit: Liquid-Glass Aesthetic for Shopify Horizon Theme

As part of refining my own Shopify developer portfolio and consulting site, I created a complete UI upgrade kit using...

View Project

CRO

Dlish: Boosting Conversions for an International Gourmet Grocery Store

Dlish is a U.S.-based online grocery store specializing in imported foods from the Middle East, Mediterranean, French...

View Project

Knockout H2O – Shopify Store Launch with AI Design

Knockout H2O is a new company based in Arizona, founded by lifelong boxing insiders Billy Sumrall and Ray Frye. With ...

View Project

Emma’s Beauties: A Premium Shopify Store for Global Beauty Tools

Emma’s Beauties, a Geneva-based beauty brand, offers curated dropshipping products across hair, skin, body, nails, an...

View Project

Good at Core: A Wellness-Driven Shopify Store for Gac Nation

Gac Nation is a U.S.-based wellness app available on the Apple App Store and Google Play, focused on helping people l...

View Project

CRO Featured Theme Implementation

Grounded in Nature: A Fresh Digital Step for a Natural Shoe Brand

Natural movement deserves a naturally great experience.I redesigned this West Virginia-based shoe store’s website to ...

View Project

Featured Landing page Page design

Countdown to Launch: Building Momentum for Olivia Wyss’s Kickstarter Debut

Swiss precision meets startup ambition.Olivia Wyss is a new watch brand preparing to make waves on Kickstarter.I help...

View Project

CRO Featured Theme customization

Driving Results: A CRO and UX Tune-Up for WeatherTech Europe

Transforming a utility-focused e-commerce store into a conversion-optimized experience. We helped WeatherTech’s Euro...

View Project

Theme Implementation

A Stage of Her Own: Launching Blazy Flash’s Digital Presence

View Project

CRO Theme Implementation UI/UX Design

Dog Wellness, Delivered: Building the Organic Future of Doggo Sessions

Doggo Sessions creates organic, homemade meals and supplements for dogs—pure and chemical-free. I helped bring this C...

View Project

More Projects

Featured Articles

I write about Shopify Theme Development Services, e-commerce best practices, Startup Growth Strategies, work mindset & productivity, new tech trends, developer tools & workflows, performance optimization, accessibility, CRO, UX and everything happening inside the Shopify ecosystem — including platform updates, new releases, experiments, and the impact these have on online stores.

How to Choose the Right Shopify Expert for Your E-commerce Success

In a crowded e-commerce market, a high-converting store is the difference between thriving and just surviving. But what actually makes a Shopify expert worth the investme...

Alek Tysklind January 07, 2026

Shopify Development Services

Shopify SEO Services For Growth

Shopify SEO Services For Growth

Shopify SEO Services For Growth

Professional Shopify Store Build Service for Success

Professional Shopify Store Build Service for Success

Professional Shopify Store Build Service for Success

Shopify Speed Optimization for Shopify Stores

Shopify Speed Optimization for Shopify Stores

Shopify Speed Optimization for Shopify Stores

Shopify Conversion Rate Optimization (CRO)

Shopify Conversion Rate Optimization (CRO)

Shopify Conversion Rate Optimization (CRO)

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GET TO KNOW ME

Expert Shopify Developer

Alek Tysklind

Shopify Theme Developer

7+

100+

Geographic Market Focus

🇨🇭

Switzerland

🇪🇺

Europe

🇺🇸

USA

🇪🇸 / 🇵🇹

Spain / Portugal

Tech Stack

Shopify

Shopify Apps

Shopify POS

Shopify Plus

B2B

UI / UX Design

Code

Project Management

Technical

SEO

Coding Languages

Liquid

JavaScript

CSS / Sass

Tailwind CSS

React

Graph QL

Code & Frameworks

Code I use to build exceptional Shopify experiences

JavaScript

React

Liquid

Node.js

CSS

Tailwind CSS

Graph QL

Next JS

Sass

Alpine JS

Vue.js

Core Skills

Expertise across the development spectrum

Theme Design

SEO Optimization

90% Proficiency

UI/UX Design

Ecommerce/ Shopify Consulting

Performance Optimization

POS Management

Professional Experience

Shopify Theme Developer

Outerpreneur

Shopify Theme Developer

Outerpreneur / Freelance

Managing Director / I.T Solutions

Marina Blue S.A

Web Developer / Hotel Management

Freelance / In-house

Business Sales Manager

Amadeus I.T

SHOPIFY CASE STUDIES

Featured Projects

Shopify CRO Mobile Product Page Re-design

Long term collaboration for WeatherTech

Shopify Store Build for Knockout H2O

Education & Certifications

Formal education and continuous learning

Masters degree in Business Administration

First Degree in Leisure and Tourism Resource Management

High School Diploma

Places I've Called Home

Formal education and continuous learning

How I Work