GET TO KNOW ME

Expert Shopify Developer

Shopify Expert wearing a blue plaid shirt over a white t-shirt against a gray background

Alek Tysklind

Shopify Theme Developer

A passionate self-taught Expert Shopify developer with 7+ years of experience crafting high-performance e-commerce solutions. I specialize in B2B Shopify development and POS management systems, serving clients across Europe, Switzerland, USA, and newest Shopify's emerging markets like Spain & Portugal.

My journey in tech has been driven by continuous learning and staying ahead of the curve. I believe in combining technical excellence with exceptional customer service to deliver solutions that drive real business results.

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4.9 rate of 25 Testimonials

7+

Years of Experience

100+

Projects delivered

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Geographic Market Focus

🇨🇭

Switzerland

Luxury B2B & High-end retail

🇪🇺

Europe

Multi-market E-commerce

🇺🇸

USA

Enterprise & Startup Solutions

🇪🇸 / 🇵🇹

Spain / Portugal

Emerging Market Expansion

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Tech Stack
Shopify

Platform

Shopify Apps

Platform

Shopify POS

Platform

Shopify Plus

Platform

B2B

Platform

UI / UX Design

Figma / Framer/ Canva / AI tools

Code

VS Code / Cursor / Git

Project Management

Notion / Trello / Google Drive

Technical

GT Metrix, Web Vitals

SEO

Platform

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Coding Languages

Liquid

100%

JavaScript

100%

CSS / Sass

100%

Tailwind CSS

100%

React

80%

Graph QL

80%

Code & Frameworks

Code I use to build exceptional Shopify experiences

JavaScript

JavaScript

React

React

Liquid

Liquid

Node.js

Node.js

CSS

CSS

Tailwind CSS

Tailwind CSS

Graph QL

Graph QL

Next JS

Next JS

Sass

Sass

Alpine JS

Alpine JS

Vue.js

Vue.js

Core Skills

Expertise across the development spectrum

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Theme Design

100% Proficiency

Blue magnifying glass icon with 'SEO' text inside on a white background

SEO Optimization

90% Proficiency

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UI/UX Design

100% Proficiency

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Ecommerce/ Shopify Consulting

100% Proficiency

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Performance Optimization

100% Proficiency

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POS Management

95% Proficiency

Professional Experience

With a background in Business and Leisure & Tourism Management, my career began in the travel technology sector, where I worked with Amadeus IT Group, one of the world’s leading booking and distribution systems. Over time, my curiosity for digital tools and automation evolved into a passion for building them.

While managing hospitality and tourism projects across Europe, Central America and the Caribbean, I started developing websites, booking systems, and management solutions — bridging business operations with technology. This hands-on experience became the foundation for my shift into full-time web development.

I first got introduced to eCommerce back in 2011, when I helped build a custom online solution for a small business. A couple of years later, in 2013, I developed a Magento store for an arts and crafts brand — my first full experience managing an eCommerce platform end to end. In 2018, I migrated that same business to Shopify, and that’s when I truly found my focus. Since then, I’ve been working full-time as a Shopify Developer, helping brands of all sizes build faster, better-performing, and conversion-oriented online stores.

Today, after more than 7 years as an Expert Shopify developer, I combine my commercial understanding with technical expertise to create high-performing e-commerce solutions. My journey reflects a continuous evolution — from managing business processes to designing the digital systems that power them.

2024 - Present
Remote / Asia

Shopify Theme Developer

Outerpreneur

Specializing in Optimization and Shopify Plus. B2B e-commerce solutions and POS management systems for clients across Europe, USA, and emerging markets.

Delivered 100+ successful Shopify projects across multiple industries.
Created and optimized custom themes for conversion, performance, and UX.
Supported clients in scaling their online business with data-driven solutions.
Specialized in international market configuration and technical consulting.
2018 - 2024
Switzerland

Shopify Theme Developer

Outerpreneur / Freelance

Transitioned full-time into e-commerce development, focusing on Shopify and conversion optimization.

Built and redesigned Shopify stores for brands in Europe and North America.
Implemented CRO improvements, SEO structure, and UX-driven layouts.
Helped small businesses scale online through automation and integrations.
Worked independently, building long-term relationships with recurring clients.
2014 - 2018
Central America / Caribbean

Managing Director / I.T Solutions

Marina Blue S.A

Led the operations and digital transformation of a marina, tour operator and hotel business.

Oversaw a team managing daily operations, online reservations, and maintenance systems.
Implemented custom CRM and booking software to improve guest experience.
Integrated hotel booking and POS systems with ASI front desk, streamlining operations.
Combined hospitality management with hands-on web and IT system development.
2011-2014
Costa Rica

Web Developer / Hotel Management

Freelance / In-house

Worked independently with small businesses, hotels, and tourism operators across Central America and the Caribbean. Gained first experience in building first E-commerce platforms.

Designed and developed websites and booking systems for hotels and local tour operators.
Integrated payment gateways and custom reservation solutions.
Provided full-service web consultancy: hosting, UX, and performance optimization.
Gained hands-on experience managing digital projects remotely and across time zones.
2007-2009
Spain

Business Sales Manager

Amadeus I.T

Amadeus is a global distribution system (GDS) providing IT booking and reservation solutions for the travel industry.

Supported B2B clients (airlines, hotels, and agencies) in adopting digital booking systems.
Delivered product training sessions for new users and partners.
Acted as technical liaison between clients and Amadeus support teams.
Developed interest in IT systems and user experience within the travel sector.

SHOPIFY CASE STUDIES

Featured Projects

These case studies highlight how my Shopify Theme Development Services help brands scale, improve performance, and achieve better outcomes across different markets and industries.

Two smartphone screens showing a lingerie product on an e-commerce platform.
Page Re-design Custom Code Conversion Rate Optimization

Shopify CRO Mobile Product Page Re-design

Optimized the product page layout across multiple SuperBra stores in the Netherlands by strategically moving key purchase drivers—such as reviews, the add-to-cart button, pricing, and trust signals—above the fold. This redesign improved visibility of social proof and primary actions, enabling customers to make quicker purchase decisions without unnecessary scrolling, ultimately enhancing conversion potential.
  • Increased conversion rate by 1.15%
  • Monthly Revenue increase of 18%/ €10K+
  • Mobile-first responsive design
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Speed Testing Technical Improvements Asset Optimization Consulting

Long term collaboration for WeatherTech

Working with this massive American brand since early 2023 has been an exciting journey, supporting their expansion into the European market. My role includes providing custom Shopify theme support, ongoing consulting, and technical implementation to ensure the brand’s identity and performance align with regional standards—helping establish a strong, scalable presence across Europe.
  • CRO Sprints
  • Speed Performance
  • Theme Design / On going support & Consultation
Woman in athletic wear holding a water bottle on a running track with city skyline in the background
Store Setup Brand Assets Design UX/ UI Theme

Shopify Store Build for Knockout H2O

Working with Knockout H2O, a premium American water brand, has been an energizing collaboration. Since early 2023, I’ve supported the brand’s Shopify presence, providing custom theme development, CRO improvements, and strategic consulting to align their bold, athletic identity with top-tier online performance—helping position Knockout H2O as a standout in the competitive U.S. hydration and sports lifestyle market.
  • Brand Assets
  • Theme Development
  • Payments setup

Education & Certifications

Formal education and continuous learning

2008-2009

Masters degree in Business Administration

Bournemouth University
Bournemouth, United Kingom
Specialized in software engineering and artificial intelligence
2004-2007

First Degree in Leisure and Tourism Resource Management

Bangor University
Bangor, United Kingdom
Focused on front-end and back-end web technologies
2002-2004

High School Diploma

Pinosierra International School
Madrid, Spain
Concentration in entrepreneurship and innovation

Places I've Called Home

Formal education and continuous learning

🇪🇸
Home
Madrid, Spain
🇬🇧
2004-2007 /2008-2010
United Kingdom
🇨🇷
2011-2014
Costa Rica
🌎
2014-2018
Caribbean
🇨🇭
2018-2024
Geneva, Switzerland
🌏
2024-Present
Remote (Asia)

How I Work

My proven methodology for success

  • Step 1

    Discovery & Research

    Deep dive into your business goals, target audience, and technical requirements.

  • Step 2

    Strategic Planning

    Create detailed roadmap with milestones, timelines, and clear deliverables.

  • Step 3

    Agile Development

    Iterative development with regular check-ins and feedback loops.

  • Step 4

    Review

    Ensuring quality and alignment. testing across devices, browsers.

  • Step 5

    Deployment & Support

    Smooth launch with comprehensive documentation and ongoing support.

Tech I Use

Modern technologies and tools I use to build exceptional Shopify experiences

Loom

Loom

VS Code

VS Code

Cal.com

Cal.com

Google drive

Google drive

Canva

Canva

GT metrix

GT metrix

Google Meet

Google Meet

Figma

Figma

Cursor AI

Cursor AI

GitHub

GitHub

Trello

Trello

Chat GTP

Chat GTP

Self-Taught & Always Learning

My journey into development started with curiosity and a laptop. I'm a completely self-taught expert Shopify Developer, having learned through online courses, documentation, open-source projects, and countless hours of hands-on experimentation.

The tech landscape never stops evolving, and neither do I. I dedicate time every week to learning new tools, frameworks, and best practices. Whether it's exploring the latest Shopify features, diving into new JavaScript frameworks, or studying emerging e-commerce trends, continuous learning is at the core of my professional philosophy.

I believe that staying current isn't just about technical skills—it's about understanding the broader business landscape, user behavior, and market dynamics. This holistic approach allows me to deliver solutions that are not just technically sound, but strategically valuable.

Soft Skills & Values

What makes collaboration successful

Problem Solving

Attention to Detail

Reliability

Communication

People connecting

Team Orientation

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Multilingual 🇬🇧🇪🇸🇫🇷

Beyond the Code

Hobbies and interests

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Watersports

Scuba, Freediving, Sailing, Surfing

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Sports & Wellness

Breathing, Running, Workout, Meditation, Tennis, Biking

Travel

Exploring new cultures, countries and languages

Music, Books & Learning

Keeping up to date with the latest trends & beats

Latest Projects

Discover my latest work and creative projects

App-Free Customization Hub: A High-Performance Redesign for Infinite Battery
Bespoke Theme CRO Featured

App-Free Customization Hub: A High-Performance Redesign for Infinite Battery

I executed a complete brand overhaul and theme redesign for Infinite Battery, a global provider of customizable unive...

View Project
Pixel-Perfect Figma to Shopify: A Custom Product Page & Cart Experience
Figma to Shopify Theme customization

Pixel-Perfect Figma to Shopify: A Custom Product Page & Cart Experience

I translated a pristine Figma design into a fully functional, pixel-perfect Shopify experience, utilizing the Horizon...

View Project
Scaling Personalization: A Multilingual Feature & UI Upgrade for Mamaloves
Featured Theme customization UI/UX Design

Scaling Personalization: A Multilingual Feature & UI Upgrade for Mamaloves

I spearheaded a comprehensive UI/UX upgrade and technical stabilization project for Mamaloves, an established Dutch j...

View Project
Pre-Launch Precision: A Custom Password Page for BiomDent
Landing page Theme customization

Pre-Launch Precision: A Custom Password Page for BiomDent

We developed a sleek, conversion-focused password landing page for BiomDent, an innovative Swiss microbiome toothpast...

View Project
High-Fidelity E-Commerce: A Pixel-Perfect Figma to Shopify Build for AudioPhile
Featured Figma to Shopify

High-Fidelity E-Commerce: A Pixel-Perfect Figma to Shopify Build for AudioPhile

I engineered a complete, pixel-perfect Figma-to-Shopify conversion for AudioPhile, a premium music electronics brand....

View Project
Mobile-First Conversion Engine: A Bloat-Free Redesign for The SilverTrap
Bespoke Theme Featured Theme customization

Mobile-First Conversion Engine: A Bloat-Free Redesign for The SilverTrap

Mobile-First "Zero-App" Redesign Re-engineering a Danish startup's Shopify store into a high-speed conversion engine....

View Project
Taming Multi-Location Chaos: How We Optimized Logistics for SuperBra - Outerpreneur
Solutions

Taming Multi-Location Chaos: How We Optimized Logistics for SuperBra

How do you fulfill a single order when stock is split across three different cities? It used to be a logistics nightm...

View Project
UI Upgrade Kit: Liquid-Glass Aesthetic for Shopify Horizon Theme
Branding CRO Graphic Design

UI Upgrade Kit: Liquid-Glass Aesthetic for Shopify Horizon Theme

As part of refining my own Shopify developer portfolio and consulting site, I created a complete UI upgrade kit using...

View Project
Dlish: Boosting Conversions for an International Gourmet Grocery Store
CRO

Dlish: Boosting Conversions for an International Gourmet Grocery Store

Dlish is a U.S.-based online grocery store specializing in imported foods from the Middle East, Mediterranean, French...

View Project
Knockout H2O – Shopify Store Launch with AI Design
Branding Featured Theme Implementation

Knockout H2O – Shopify Store Launch with AI Design

Knockout H2O is a new company based in Arizona, founded by lifelong boxing insiders Billy Sumrall and Ray Frye. With ...

View Project
Emma’s Beauties: A Premium Shopify Store for Global Beauty Tools
Branding CRO Dropshipping

Emma’s Beauties: A Premium Shopify Store for Global Beauty Tools

Emma’s Beauties, a Geneva-based beauty brand, offers curated dropshipping products across hair, skin, body, nails, an...

View Project
Good at Core: A Wellness-Driven Shopify Store for Gac Nation - Outerpreneur
Apps Dropshipping Theme customization

Good at Core: A Wellness-Driven Shopify Store for Gac Nation

Gac Nation is a U.S.-based wellness app available on the Apple App Store and Google Play, focused on helping people l...

View Project
App-Free Customization Hub: A High-Performance Redesign for Infinite Battery
Pixel-Perfect Figma to Shopify: A Custom Product Page & Cart Experience
Scaling Personalization: A Multilingual Feature & UI Upgrade for Mamaloves
Pre-Launch Precision: A Custom Password Page for BiomDent
High-Fidelity E-Commerce: A Pixel-Perfect Figma to Shopify Build for AudioPhile
Mobile-First Conversion Engine: A Bloat-Free Redesign for The SilverTrap
Taming Multi-Location Chaos: How We Optimized Logistics for SuperBra - Outerpreneur
UI Upgrade Kit: Liquid-Glass Aesthetic for Shopify Horizon Theme
Dlish: Boosting Conversions for an International Gourmet Grocery Store
Knockout H2O – Shopify Store Launch with AI Design
Emma’s Beauties: A Premium Shopify Store for Global Beauty Tools
Good at Core: A Wellness-Driven Shopify Store for Gac Nation - Outerpreneur
More Projects

Featured Articles

I write about Shopify Theme Development Services, e-commerce best practices, Startup Growth Strategies, work mindset & productivity, new tech trends, developer tools & workflows, performance optimization, accessibility, CRO, UX and everything happening inside the Shopify ecosystem — including platform updates, new releases, experiments, and the impact these have on online stores.

Shopify Development Services