Expert Shopify Developer

Shopify Expert wearing a blue plaid shirt over a white t-shirt against a gray background

Alek Tysklind

Shopify Theme Developer

A passionate, self-taught Shopify developer with 10+ years of experience crafting high-performance e-commerce solutions. I specialize in B2B Shopify development and POS management systems, serving clients across Switzerland, Europe and the USA, and in newer Shopify markets such as Spain and Portugal.

My journey in tech has been driven by continuous learning and staying ahead of the curve. I believe in combining technical excellence with exceptional customer service to deliver solutions that drive real business results.

10+

Years of Experience

100+

Projects delivered

Geographic Market Focus

🇨🇭

Switzerland

Luxury B2B & High-end retail

🇪🇺

Europe

Multi-market E-commerce

🇺🇸

USA

Enterprise & Startup Solutions

🇪🇸 / 🇵🇹

Spain / Portugal

Emerging Market Expansion

Code & Frameworks

Code I use to build exceptional Shopify experiences

JavaScript

JavaScript

React

React

Liquid

Liquid

Node.js

Node.js

CSS

CSS

Tailwind CSS

Tailwind CSS

GraphQL

GraphQL

Next.js

Next.js

Sass

Sass

Alpine.js

Alpine.js

Vue.js

Vue.js

Core Skills

Expertise across the development spectrum

Theme Design

SEO Optimization

UI/UX Design

Ecommerce / Shopify Consulting

Performance Optimization

POS Management

Professional Experience

With a background in Business and Leisure & Tourism Management, my career began in the travel technology sector, where I worked with Amadeus IT Group, one of the world’s leading booking and distribution systems. Over time, my curiosity for digital tools and automation evolved into a passion for building them.

While managing hospitality and tourism projects across Europe, Central America and the Caribbean, I started developing websites, booking systems, and management solutions — bridging business operations with technology. This hands-on experience became the foundation for my shift into full-time web development.

I first got introduced to eCommerce back in 2011, when I helped build a custom online solution for a small business. A couple of years later, in 2013, I developed a Magento store for an arts and crafts brand — my first full experience managing an eCommerce platform end to end. In 2018, I migrated that same business to Shopify, and that’s when I truly found my focus. Since then, I’ve been working full-time as a Shopify Developer, helping brands of all sizes build faster, better-performing, and conversion-oriented online stores.

Today, after more than 10 years in e-commerce, I combine my commercial understanding with technical expertise to create high-performing e-commerce solutions. My journey reflects a continuous evolution — from managing business processes to designing the digital systems that power them.

2024 - Present
Remote / Asia

Shopify Theme Developer

Outerpreneur

Specializing in Optimization and Shopify Plus. B2B e-commerce solutions and POS management systems for clients across Europe, USA, and emerging markets.

Delivered 100+ successful Shopify projects across multiple industries.
Created and optimized custom themes for conversion, performance, and UX.
Supported clients in scaling their online business with data-driven solutions.
Specialized in international market configuration and technical consulting.
2018 - 2024
Switzerland

Shopify Theme Developer

Outerpreneur / Freelance

Transitioned full-time into e-commerce development, focusing on Shopify and conversion optimization.

Built and redesigned Shopify stores for brands in Europe and North America.
Implemented CRO improvements, SEO structure, and UX-driven layouts.
Helped small businesses scale online through automation and integrations.
Worked independently, building long-term relationships with recurring clients.
2014 - 2018
Central America / Caribbean

Managing Director / I.T Solutions

Marina Blue S.A

Led the operations and digital transformation of a marina, tour operator and hotel business.

Oversaw a team managing daily operations, online reservations, and maintenance systems.
Implemented custom CRM and booking software to improve guest experience.
Integrated hotel booking and POS systems with ASI front desk, streamlining operations.
Combined hospitality management with hands-on web and IT system development.
2011-2014
Costa Rica

Web Developer / Hotel Management

Freelance / In-house

Worked independently with small businesses, hotels, and tourism operators across Central America and the Caribbean. Gained first experience in building first E-commerce platforms.

Designed and developed websites and booking systems for hotels and local tour operators.
Integrated payment gateways and custom reservation solutions.
Provided full-service web consultancy: hosting, UX, and performance optimization.
Gained hands-on experience managing digital projects remotely and across time zones.
2007-2009
Spain

Business Sales Manager

Amadeus I.T

Amadeus is a global distribution system (GDS) providing IT booking and reservation solutions for the travel industry.

Supported B2B clients (airlines, hotels, and agencies) in adopting digital booking systems.
Delivered product training sessions for new users and partners.
Acted as technical liaison between clients and Amadeus support teams.
Developed interest in IT systems and user experience within the travel sector.

SHOPIFY CASE STUDIES

Featured Projects

These case studies highlight how my Shopify Theme Development Services help brands scale, improve performance, and achieve better outcomes across different markets and industries.

Two smartphone screens showing a lingerie product on an e-commerce platform.
Page Re-design Custom Code Conversion Rate Optimization

Shopify CRO Mobile Product Page Re-design

Optimized the product page layout across multiple SuperBra stores in the Netherlands by strategically moving key purchase drivers—such as reviews, the add-to-cart button, pricing, and trust signals—above the fold. This redesign improved visibility of social proof and primary actions, enabling customers to make quicker purchase decisions without unnecessary scrolling, ultimately enhancing conversion potential.
  • Free shipping bar and sticky add to cart
  • Key information and reviews above the fold
  • Mobile-first responsive design
White Jeep Gladiator Rubicon parked on a sandy beach with ocean in the background
Speed Testing Technical Improvements Asset Optimization Consulting

Long term collaboration for WeatherTech

Working with this massive American brand since early 2023 has been an exciting journey, supporting their expansion into the European market. My role includes providing custom Shopify theme support, ongoing consulting, and technical implementation to ensure the brand’s identity and performance align with regional standards—helping establish a strong, scalable presence across Europe.
  • CRO Sprints
  • Speed Performance
  • Theme Design / On going support & Consultation
Woman in athletic wear holding a water bottle on a running track with city skyline in the background
Store Setup Brand Assets Design UX/ UI Theme

Shopify Store Build for Knockout H2O

Working with Knockout H2O, a premium American water brand, has been an energizing collaboration. Since 2025, I’ve supported the brand’s Shopify presence, providing custom theme development, CRO improvements, and strategic consulting to align their bold, athletic identity with top-tier online performance—helping position Knockout H2O as a standout in the competitive U.S. hydration and sports lifestyle market.
  • Brand Assets
  • Theme Development
  • Payments setup

Education & Certifications

Formal education and continuous learning

2008-2009

Masters degree in Business Administration

Bournemouth University
Bournemouth, United Kingdom
Specialized in software engineering and artificial intelligence
2004-2007

First Degree in Leisure and Tourism Resource Management

Bangor University
Bangor, United Kingdom
Focused on front-end and back-end web technologies
2002-2004

High School Diploma

Pinosierra International School
Madrid, Spain
Concentration in entrepreneurship and innovation

Places I've Called Home

Where I've lived and worked

🇪🇸
Home
Madrid, Spain
🇬🇧
2004-2007 /2008-2010
United Kingdom
🇨🇷
2011-2014
Costa Rica
🌎
2014-2018
Caribbean
🇨🇭
2018-2024
Geneva, Switzerland
🌏
2024-Present
Remote (Asia)

How I Work

My methodology

  • Step 1

    Discovery & Research

    Deep dive into your business goals, target audience, and technical requirements.

  • Step 2

    Strategic Planning

    Create detailed roadmap with milestones, timelines, and clear deliverables.

  • Step 3

    Agile Development

    Iterative development with regular check-ins and feedback loops.

  • Step 4

    Review

    Ensuring quality and alignment: testing across devices and browsers.

  • Step 5

    Deployment & Support

    Smooth launch with comprehensive documentation and ongoing support.

Tech I Use

Modern technologies and tools I use to build exceptional Shopify experiences

Loom

Loom

VS Code

VS Code

Cal.com

Cal.com

Google Drive

Google Drive

Canva

Canva

GTmetrix

GTmetrix

Google Meet

Google Meet

Figma

Figma

Cursor AI

Cursor AI

GitHub

GitHub

Trello

Trello

Claude

Claude

Self-Taught & Always Learning

My journey into development started with curiosity and a laptop. I'm a completely self-taught expert Shopify Developer, having learned through online courses, documentation, open-source projects, and countless hours of hands-on experimentation.

The tech landscape never stops evolving, and neither do I. I dedicate time every week to learning new tools, frameworks, and best practices. Whether it's exploring the latest Shopify features, diving into new JavaScript frameworks, or studying emerging e-commerce trends, continuous learning is at the core of my professional philosophy.

I believe that staying current isn't just about technical skills—it's about understanding the broader business landscape, user behavior, and market dynamics. This holistic approach allows me to deliver solutions that are not just technically sound, but strategically valuable.

Soft Skills & Values

What makes collaboration successful

Problem Solving

Attention to Detail

Reliability

Communication

Team Orientation

Multilingual 🇬🇧🇪🇸🇫🇷

Beyond the Code

Hobbies and interests

Watersports

Scuba, Freediving, Sailing, Surfing

Sports & Wellness

Breathing, Running, Workout, Meditation, Tennis, Biking

Travel

Exploring new cultures, countries and languages

Music, Books & Learning

Keeping up to date with the latest trends & beats

Latest Projects

Discover my latest work and creative projects

Seance Figma design: home page hero and navigation
Concept Store Demo Figma to Shopify

Seance: A Figma-Designed Matcha Store with a Custom Theme

We designed Seance in Figma ourselves, planned every template at three widths, and then built a custom Shopify theme ...

View Project
Channable for WeatherTech: Selling on Galaxus and Syncing Supplier Stock for Pre-Orders
Automation Channable Integrations

Channable for WeatherTech: Selling on Galaxus and Syncing Supplier Stock for Pre-Orders

Two jobs for WeatherTech Europe: connecting Shopify to the Galaxus marketplace in Switzerland through Channable, and ...

View Project
Codas Consulting landing page on desktop and mobile, built in Framer
Figma to Shopify Landing page Page design

Codas Consulting: A Figma-to-Framer Landing Page That Turns Ambition into Achievement

Codas Consulting helps organisations connect strategy, live performance data and people around one system. We designe...

View Project
From Single Bottle to Subscription: A High-CRO Product Page and Pack Strategy for Knockout H2O
CRO Page design Theme customization

From Single Bottle to Subscription: A High-CRO Product Page and Pack Strategy for Knockout H2O

Knockout H2O, launching in 2027, sells the same water as a single bottle, packs and a case. Ahead of launch we built ...

View Project
A Custom Buy Box Product Page for a Coffee Roaster
CRO Demo Page design

A Custom Buy Box Product Page for a Coffee Roaster

Brew is a demo coffee store we built to show what a conversion-focused Shopify product page looks like. We replaced a...

View Project
From D to A: How We Made SuperBra's Shopify Store Dramatically Faster
Performance Solutions Speed optimization

From D to A: How We Made SuperBra's Shopify Store Dramatically Faster

SuperBra's Shopify store was stuck at a D on GTmetrix: heavy JavaScript, duplicated tracking and images the browser c...

View Project
Made to Order: A Custom Fabric & Pre-Order System for a Swiss Haute Couture Brand
Featured Theme customization Theme Implementation

Made to Order: A Custom Fabric & Pre-Order System for a Swiss Haute Couture Brand

We built and continue to develop the Shopify store for a Swiss haute couture brand based in Geneva, featuring custom-...

View Project
A Pre-Order Fix for Coluri’s Build Your Stack Page
CRO Featured Speed Performance

A Pre-Order Fix for Coluri’s Build Your Stack Page

We ran a targeted CRO fix for Coluri, a customizable charm jewelry brand, focused entirely on their Build Your Stack ...

View Project
Companique, Part 1: From Figma to a Bespoke Prestige Store
Featured Figma to Shopify Page design

Companique, Part 1: From Figma to a Bespoke Prestige Store

Part 1: we built Companique's Shopify store from John Bresciani's Figma design, extending the Prestige theme with cus...

View Project
App-Free Customization Hub: A High-Performance Redesign for Infinite Battery
Bespoke Theme CRO Featured

App-Free Customization Hub: A High-Performance Redesign for Infinite Battery

We executed a complete brand overhaul and theme redesign for Infinite Battery, a global provider of customizable univ...

View Project
Pixel-Perfect Figma to Shopify: A Custom Product Page & Cart Experience
Figma to Shopify Theme customization

Pixel-Perfect Figma to Shopify: A Custom Product Page & Cart Experience

We translated a pristine Figma design into a fully functional, pixel-perfect Shopify experience, utilizing the Horizo...

View Project
Scaling Personalization: A Multilingual Feature & UI Upgrade for Mamaloves
Featured Theme customization UI/UX Design

Scaling Personalization: A Multilingual Feature & UI Upgrade for Mamaloves

We spearheaded a comprehensive UI/UX upgrade and technical stabilization project for Mamaloves, an established Dutch ...

View Project
Seance Figma design: home page hero and navigation
Channable for WeatherTech: Selling on Galaxus and Syncing Supplier Stock for Pre-Orders
Codas Consulting landing page on desktop and mobile, built in Framer
From Single Bottle to Subscription: A High-CRO Product Page and Pack Strategy for Knockout H2O
A Custom Buy Box Product Page for a Coffee Roaster
From D to A: How We Made SuperBra's Shopify Store Dramatically Faster
Made to Order: A Custom Fabric & Pre-Order System for a Swiss Haute Couture Brand
A Pre-Order Fix for Coluri’s Build Your Stack Page
Companique, Part 1: From Figma to a Bespoke Prestige Store
App-Free Customization Hub: A High-Performance Redesign for Infinite Battery
Pixel-Perfect Figma to Shopify: A Custom Product Page & Cart Experience
Scaling Personalization: A Multilingual Feature & UI Upgrade for Mamaloves
More Projects

Featured Articles

I write about Shopify Theme Development Services, e-commerce best practices, Startup Growth Strategies, work mindset & productivity, new tech trends, developer tools & workflows, performance optimization, accessibility, CRO, UX and everything happening inside the Shopify ecosystem — including platform updates, new releases, experiments, and the impact these have on online stores.

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