International grocery products

Dlish: Boosting Conversions for an International Gourmet Grocery Store

Dlish is a U.S.-based online grocery store specializing in imported foods from the Middle East, Mediterranean, French, and Caribbean regions. With customers across the U.S., their mission is to bring authentic global flavors straight to American homes.
But despite a strong product selection, Dlish faced a common challenge — great traffic, but low conversions. The store wasn’t performing to its full potential, and they needed a clear strategy to turn visitors into loyal customers.
Dlish logo in orange on a white background
Miami, USA
Krystoff

Krystoff

Business Owner

Project Brief

Dlish had a solid Shopify store and loyal customers, but sales weren’t scaling as expected. The main challenge was turning visitors into repeat buyers and optimizing user flow for international shoppers.
Through a targeted CRO approach, I implemented features that improved cross-selling, automation, multilingual accessibility, SEO visibility, and customer retention. The focus was on subtle but high-impact optimizations that collectively transformed performance.

Project Goals & Strategy Overview

The objective was to increase conversions, repeat purchases, and customer confidence through functionality and UX improvements.

Boost Conversions – Add strategic features to drive more completed checkouts.

Increase Retention – Encourage repeat customers with subscription options.

Improve Visibility – Enhance SEO content and multilingual access to reach a broader audience.
Step 1

Cart Optimization & Cross-Selling

  • Implemented cross-sell features inside the cart, recommending complementary products (e.g., French cheeses with Mediterranean olives).
Step 2

AI Chatbot Integration

  • Installed a smart chatbot capable of answering product and shipping questions in real time, reducing cart abandonment and support load.

Step 3

SEO & Content Enhancement

  • Expanded product descriptions and optimized content for search visibility.
  • Improved category pages with better keyword placement and internal linking.
Step 4

Multilingual Experience & Retention Tools

  • Integrated Weglot to translate the site into French and other languages for bilingual customers.
  • Added a subscription solution, allowing users to receive recurring deliveries of pantry staples.
International grocery products

Project Outcome Results

The CRO-focused improvements turned Dlish into a high-performing gourmet e-commerce platform that’s now more accessible, engaging, and profitable. Each feature enhanced the customer experience, leading to measurable growth in conversions and customer loyalty.

Key achievements
  • Implemented smart cross-sells and multilingual functionality
  • Increased automation with AI chatbot and FAQs
  • Improved SEO visibility and global accessibility
  • Introduced subscription options to grow recurring revenue

Business Impact
  • lish evolved from a standard online grocery into a conversion-optimized, multilingual marketplace
  • brand now converts more visitors, retains more buyers, and continues to grow across the U.S. market.
+38

increase in overall conversion rate

+27

growth in returning customers after adding subscriptions

+40

boost in average order value via cross-sell functionality

+20

lift in organic visibility from SEO improvements

"Alek is amazing at what he does! He is a master of his craft and delivers on time! He has some amazing ides to help your business grow and looks out for your best interest! He is cares more about you and your company than anything else! Love the clear and simple communication alongside the amazing support he provides!"
Krystoff

Krystoff

Business Owner

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Alek Tysklind

Alek Tysklind

Shopify Theme Developer

I’m Alek, a Shopify optimization specialist with years of experience helping brands build faster, higher-converting stores. From speed improvements to CRO and migrations, I focus on creating Shopify experiences that drive real growth.

International grocery products

Dlish is a U.S.-based online grocery store specializing in imported foods from the Middle East, Mediterranean, French, and Caribbean regions. With customers across the U.S., their mission is to bring authentic global flavors straight to American homes.

But despite a strong product selection, Dlish faced a common challenge — great traffic, but low conversions. The store wasn’t performing to its full potential, and they needed a clear strategy to turn visitors into loyal customers.