Good at Core: A Wellness-Driven Shopify Store for Gac Nation

August 19, 2025
Aleksander Tysklind
3 min read

Gac Nation is a U.S.-based wellness app available on the Apple App Store and Google Play, focused on helping people live well at their core.

To expand their mission and diversify revenue, we built a modern Shopify store that fits their wellness identity, offering sustainable apparel and feel-good items—produced on demand to eliminate waste.

Project brief

Gac Nation stands for Good at Core, a wellness brand that extends beyond its app to offer organic, sustainable apparel and lifestyle products. The Shopify project required creating a brand-new online store from scratch, connected to a U.S. fulfillment provider with on-demand production to ensure zero waste.

The challenge was to design a store that felt like a natural extension of their wellness app, while also optimizing for conversion rate optimization (CRO), sustainability messaging, and a clean, modern aesthetic that appeals to eco-conscious and wellness-focused consumers.

Goals

The Shopify store needed to serve as a credible extension of the Gac Nation app, drive e-commerce revenue, and reflect the brand’s core values of wellness and sustainability.

Seamless Brand Extension – Align the Shopify store with the identity of the Gac Nation wellness app.
Promote Sustainability– Highlight the on-demand, zero-waste production model and eco-friendly materials.
Conversion Optimization – Create a modern layout built to engage users and drive sales.

How we worked

This project required balancing wellness-focused storytelling with modern e-commerce functionality. We focused on designing a clean, uplifting store that communicates the “feel good, do good” philosophy while making product exploration and checkout frictionless. The store was designed to look fresh, inspiring, and aligned with Gac Nation’s app identity.

Phase 1: Brand & Audience Mapping Researched the wellness app’s user base—health-conscious, eco-friendly, lifestyle-driven audiences—and defined a design tone blending wellness with modern retail.

Phase 2: Layout & Visual Design

Developed a clean, modern aesthetic with natural color palettes and uplifting design elements to connect with the “Good at Core” philosophy.

Phase 3: Store Features & CRO

Integrated on-demand fulfillment for sustainable, zero-waste production.
Built clear product pages with conversion-focused layouts.
Added sections for wellness storytelling and brand values.

Phase 4: Integration with Wellness Ecosystem

Positioned the store as an extension of the Gac Nation app experience, encouraging app subscribers to engage with apparel and feel-good items as part of their lifestyle.

Outcome

The new Shopify store brings Gac Nation’s wellness identity and sustainable commerce together, giving them a platform to sell beyond subscriptions. It communicates trust, eco-values, and modern design.