We help ocean-minded entrepreneurs to differentiate and grow their lifestyle brands by applying proven strategies, techniques, and systems.
If we think of your new brand as a building, the Brand Platform is the foundation upon which the construction takes place. If the foundation is strong and well-considered, anything built on it has a higher chance of being equally sturdy.
Too often, new brands rush to create a visual identity before having a firm Brand Platform in place, essentially putting beautifully designed cart miles before the horse. Before your chosen design firm begins any work, you want to have a keen understanding of your new brand’s benefits, marketplace, target audience, and personality.
Download our Blueprint to learn about:
- Why it Matters
- Constructing a Philosophy
- Crafting a Personality
- Discovering how you Differentiate
- Identifying your Ideal Audience
- Creating a Positioning Statement