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Countdown to Launch: Building Momentum for Olivia Wyss’s Kickstarter Debut

Swiss precision meets startup ambition.
Olivia Wyss is a new watch brand preparing to make waves on Kickstarter.
I helped shape their digital pre-launch presence with a high-converting landing page and strategic consulting.
Neuchatel, Switzerland
Christophe

Christophe

Business Owner

Project Brief

Olivia Wyss is an emerging Swiss watch brand blending minimalist elegance with premium craftsmanship. Ahead of their Kickstarter campaign launch this summer, they needed a branded landing page to introduce the project / shopify store, share their vision, and collect early interest. I created a custom password-protected landing page using Flypages, complete with storytelling, brand visuals, and lead generation elements. In parallel, I supported the team with launch strategy consulting to ensure every visitor touchpoint served a purpose—from buzz to conversion.

Project Goals & Strategy Overview

The objective was to make the most of the pre-launch window—building curiosity, capturing emails, and setting a clear tone for the brand’s Kickstarter debut.

Create a Clean & Trustworthy Landing Page

Communicate the brand vision and value while keeping the experience premium and uncluttered.

Generate Email Leads for Launch Day

Capture interest from early adopters and watch enthusiasts.

Support Campaign Readiness

Offer strategic consulting to optimize messaging, launch timing, and conversion flow.
Step 1

Brand & Strategy Alignment

Held strategic sessions to shape messaging, define value propositions, and outline key selling points for Kickstarter. Identified what to reveal—and what to save—for maximum intrigue.

Step 2

Flypages Build & Customization

Developed a stylish password-protected page using Flypages. Included a brand introduction, campaign teaser, and lead capture form, all optimized for mobile.

Step 3

Launch Funnel Setup

Integrated email collection with early access incentive. Designed clear messaging and layout hierarchy to guide attention to the signup.

Step 4

Consulting & Campaign Support

Provided ongoing advice on pre-launch funnel design, audience nurturing, and positioning strategies to increase campaign readiness and traction.
Watch Olivia Wyss in a black case

Project Outcome Results

The result is a clean, confident landing page that communicates the Olivia Wyss identity while priming the audience for what’s to come. Early momentum is already building, with leads flowing in and strategic messaging locked in ahead of the Kickstarter push.

Key achievements
  • Built a custom Flypages landing page aligned with the brand
  • Delivered strategic clarity on pre-launch positioning
  • Created a smooth lead capture funnel for Kickstarter readiness
  • Balanced mystery and message to keep engagement high

Business Impact
  • Gained early traction with a fast-growing launch list
  • Laid the groundwork for a focused, well-executed campaign launch
  • Enabled confident ad spend with strong landing page performance
  • Positioned Olivia Wyss as a premium player ahead of debut
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""Alek displays a high level of Shopify and eCommerce knowledge. He pointed me to some critical points of the Shopify configuration and his consultation writeup was precise with clear next steps." "
Christophe

Christophe

Business Owner

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Alek Tysklind

Alek Tysklind

Shopify Theme Developer

I’m Alek, a Shopify optimization specialist with years of experience helping brands build faster, higher-converting stores. From speed improvements to CRO and migrations, I focus on creating Shopify experiences that drive real growth.

Watch Olivia Wyss in a black case

Swiss precision meets startup ambition.Olivia Wyss is a new watch brand preparing to make waves on Kickstarter.
I helped shape their digital pre-launch presence with a high-converting landing page and strategic consulting.