Countdown to Launch: Building Momentum for Olivia Wyss’s Kickstarter Debut

Swiss precision meets startup ambition.

Olivia Wyss is a new watch brand preparing to make waves on Kickstarter.

We helped shape their digital pre-launch presence with a landing page and strategic consulting.

Project brief

Olivia Wyss is an emerging Swiss watch brand blending minimalist elegance with premium craftsmanship. Ahead of their Kickstarter campaign launch this summer, they needed a branded landing page to introduce the project / shopify store, share their vision, and collect early interest. We created a custom password-protected landing page using Flypages, complete with storytelling, brand visuals, and lead generation elements. In parallel, we supported the team with launch strategy consulting to ensure every visitor touchpoint served a purpose—from buzz to conversion.

Goals

The objective was to make the most of the pre-launch window—building curiosity, capturing emails, and setting a clear tone for the brand’s Kickstarter debut.

• Create a Clean & Trustworthy Landing Page Communicate the brand vision and value while keeping the experience premium and uncluttered.
• Generate Email Leads for Launch Day Capture interest from early adopters and watch enthusiasts.
• Support Campaign Readiness Offer strategic consulting to optimize messaging, launch timing, and conversion flow.

How we worked

Minimalist Design, Maximum Intent

The project focused on clarity, speed, and future-readiness—making sure every part of the experience supported the brand’s big Kickstarter moment.

Brand & Strategy Alignment

Held strategic sessions to shape messaging, define value propositions, and outline key selling points for Kickstarter. Identified what to reveal—and what to save—for maximum intrigue.

Flypages Build & Customization

Developed a stylish password-protected page using Flypages. Included a brand introduction, campaign teaser, and lead capture form, all optimized for mobile.

Launch Funnel Setup

Integrated email collection with early access incentive. Designed clear messaging and layout hierarchy to guide attention to the signup.

Consulting & Campaign Support

Provided ongoing advice on pre-launch funnel design, audience nurturing, and positioning strategies to support campaign readiness.

Outcome

The result is a clean, confident landing page that communicates the Olivia Wyss identity and gives the audience a place to follow the launch and sign up for early access ahead of the Kickstarter push.

• Built a custom Flypages landing page aligned with the brand
• Shared clear recommendations on pre-launch positioning
• Set up an email signup for Kickstarter readiness
• Balanced mystery and message in the page copy

"Alek displays a high level of Shopify and eCommerce knowledge. He pointed me to some critical points of the Shopify configuration and his consultation writeup was precise with clear next steps."

— Christophe, Business Owner, Olivia Wyss