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Shopify Theme Developer Blog

In this blog, I share insights, experience, strategies, and practical learnings from my ongoing journey as a Shopify Developer. Here you’ll find content based on real client work, real problems, and real solutions — from theme optimization to performance upgrades, user experience improvements, and conversion-focused implementations.

I write about Shopify Theme Development Services, e-commerce best practices, Startup Growth Strategies, work mindset & productivity, new tech trends, developer tools & workflows, performance optimization, accessibility, CRO, UX and everything happening inside the Shopify ecosystem — including platform updates, new releases, experiments, and the impact these have on online stores.

This space is designed for founders, marketers, developers, and Shopify merchants who want clarity, direction and sustainable growth. My goal is to help you think smarter, execute better, and build digital assets that perform long term — not quick hacks that fade.

Explore the articles, learn, get inspired — and let’s build better commerce together.
Shopify taxes
Mastering Shopify Tax: Essential Tips for E-commerce Success and Compliance
Navigating the complexities of e-commerce tax can often feel like an overwhelming endeavor for Shopify store owners.  Read more...
A man diving in dark deep waters
Consistency is Everything*: Lessons from My Breath-Hold Training
About a year ago, I made a commitment: every single day, I would practice holding my breath. At first, it felt simple — hold as long as I could, try... Read more...
Shopify payments TWINT
Why Every Swiss Merchant Should Offer TWINT on Shopify
To all Swiss merchants 🇨🇭 — did you know you can now integrate TWINT as a payment method directly with Shopify Payments — for FREE (aside from the standard transaction fees)?... Read more...
Turtle and snorkeler in shallow crystal clear water
Surviving the First Year in E-commerce: Lessons from the Ocean
Launching an e-commerce store is a lot like life in the ocean—only a few make it to maturity. Just as only one turtle in a thousand survives, many new online... Read more...
Shopify Horizon Theme Setup
Why I’m Migrating from Dawn to Horizon: Embracing Shopify’s Most Flexible Free Theme
For the past few years, Dawn has been my go-to free Shopify theme. I’ve customized it heavily for projects, and earlier this year I even gave my own Dawn store... Read more...
Shopify Horizon Theme
Shopify Horizon Theme Review: Features, AI Tools, Pros & Cons, and My Expert Opinion
Shopify’s new free Horizon theme introduces nested blocks, an AI code generator, and an AI image tool. Here’s my in-depth review, pros, cons, and tips for using Horizon to its... Read more...
Shopify theme store with selection of themes
How to Choose the Right Shopify Theme for Your Business
When merchants ask me, “Which Shopify theme should I use?”, I always smile — because the real answer is, “It depends.” Read more...