Dog resting on a rock in an outdoors area

Dog Wellness, Delivered: Building the Organic Future of Doggo Sessions

Doggo Sessions creates organic, homemade meals and supplements for dogs—pure and chemical-free.
I helped bring this California brand to life online with a full redesign, subscription integration, and connected marketing tools.
California, United States
John

John

Owner

Project Brief

Doggo Sessions is a new dog food and supplements brand based in California, offering homemade, organic, and chemical-free products. The business needed a Shopify setup that could capture their wholesome brand spirit while supporting e-commerce growth from day one. I designed and implemented a clean, modern Shopify theme that reflects the brand’s natural philosophy. In addition to the aesthetic side, I connected all major marketing channels—Google, email automation, and performance tracking—and implemented a flexible subscription system to support repeat orders. I also optimized the product pages for conversion with clean layouts, benefit-driven content blocks, and persuasive CTAs to help build trust with new customers. The goal was to create a fast, functional, and lovable storefront built for both dog lovers and digital performance.

Project Goals & Strategy Overview

The objective was to bring the brand to life online, ensuring it not only looked the part but had the backbone to scale and convert.

Brand-Aligned Theme Design

Deliver a visual identity and user experience that reflects the natural, handmade values of the product.

Subscription Integration

Build a seamless way for customers to subscribe to their dog’s favorite meals and supplements.

Connected Marketing & CRO

Implement automated email and Google tools while optimizing product pages for higher conversion.
Step 1

Discovery & Theme Customization

Defined the visual tone and organic identity. Customized a fast Shopify theme with clean layouts, earthy tones, and fun touches to make the site approachable.

Step 2

Product & Subscription Setup

Added flexible subscription plans with clear frequency options. Ensured simple UX around choosing and managing auto-renewal.

Step 3

Marketing, CRO & Channel Integration

Connected Google Shopping, email automation (welcome, abandoned cart, and reorder flows), and analytics tools. I also refined product page structure with CRO best practices—highlighting benefits, adding trust badges, and ensuring strong call-to-action visibility.

Step 4

Testing & Performance Tuning

Tested across all devices for clarity and conversion, with speed and mobile responsiveness a priority.
Dog resting on a rock in an outdoors area

Project Outcome Results

Doggo Sessions now has a full-featured Shopify store that reflects its California roots and natural values. Customers can discover products, subscribe, and reorder without friction. The brand is set up for growth with connected marketing systems and a fast-performing storefront.

Key achievements
  • Delivered a clean, brand-aligned storefront from scratch
  • Built subscription flows for food and supplement reorders
  • Integrated Google Shopping and email marketing tools
  • Created a flexible design system ready to scale with new products

Business Impact
  • Enabled Doggo Sessions to launch confidently with e-commerce, not just info
  • Made subscription-based sales core to the business model
  • Ensured the store supports marketing and retention out of the box
  • Created a trustworthy, modern brand feel that customers connect with
+58%

mobile-friendly scores on testing

<2s

CTR from automated email flows

+39%

page load time across key templates

"Aleksander has been working on various aspects of setting up my website over the past couple months, and I he has been a huge help to me. He communicates well and promptly, gives detailed answers to my questions, and makes helpful suggestions for things not on my radar.
"
John

John

Owner

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Alek Tysklind

Alek Tysklind

Shopify Theme Developer

I’m Alek, a Shopify optimization specialist with years of experience helping brands build faster, higher-converting stores. From speed improvements to CRO and migrations, I focus on creating Shopify experiences that drive real growth.

Dog resting on a rock in an outdoors area

Doggo Sessions creates organic, homemade meals and supplements for dogs—pure and chemical-free.
I helped bring this California brand to life online with a full redesign, subscription integration, and connected marketing tools.