A Mobile-First Product Page Redesign for Superbra

Helping a trusted Dutch lingerie brand bring its in-store expertise online with a tailored CRO strategy.

How we reworked Superbra’s online store to reflect their in-store expertise.

This case study walks through our process and the changes we made.

CRO Optimization for Women's Swimwear Product Page To boost conversions on a women’s swimwear product page, the goal was to create a seamless shopping experience that encourages purchases. The Solution: We optimized the product page with high-quality images, detailed descriptions, and persuasive product highlights. Key CTAs were strategically placed, and trust signals like customer reviews and size guides were added to reduce friction. Mobile optimization and fast loading times were prioritized, to improve the overall user experience.

Project brief

Superbra is a lingerie brand in the Netherlands with a loyal customer base, known for expert fittings, inclusive sizing, and exceptional in-store service. However, their online store wasn’t translating that same experience into sales. With growing mobile traffic and increasing competition in the lingerie market, Superbra needed their digital experience to mirror the warmth, trust, and guidance they offer offline. They approached us to improve performance, reduce friction, and increase user confidence—without compromising on brand tone or customer care.

Goals

The primary focus of the project was to close the gap between the in-store experience and the online journey. Our CRO strategy was centered on building trust, improving usability, and giving users the right tools to shop with confidence.

• Improve Mobile Shopping Experience Redesign mobile UX/UI to better serve the majority of their traffic.
• Reduce Cart Abandonment Identify and fix friction points in the checkout flow to minimize drop-offs.
• Clarify Product Information and Fit Guidance Enhance content, imagery, and tools to help customers find their perfect fit with confidence.

How we worked

We broke the project into four clear phases to systematically diagnose, test, and implement high-impact improvements—ensuring every change was grounded in user data and brand alignment.

Audit & Insights

Full analytics and heatmap analysis, combined with session recordings and feedback from Superbra’s team and customers.

UX/UI Redesign

We redesigned key templates and mobile navigation, focused on clarity, ease of use, and brand consistency—especially on product and cart pages.

A/B Testing & Optimization

Multiple variants were tested, including fit guide CTAs, trust badge placements, and simplified cart flows.

Final Implementation

After identifying high-performing variants, we implemented the changes across the live store, ensuring technical integrity and performance optimization.

Outcome

Superbra’s online store now offers a mobile-first product page, clearer fit guidance and a simpler cart flow, in line with their reputation for personal service. Changes were based on analytics and heatmap review and tested before they went live.

• Mobile-first product page redesign with a clearer flow
• Social proof and fit guidance placed where shoppers make decisions
• Cart and checkout sequence simplified to reduce friction
• Fit quiz call to action reworded and repositioned

I have the pleasure of an ongoing collaboration with Alek for my Shopify platform (three physical stores and a webshop).

He goes to great lengths to understand my companies needs and to come with appropriate solutions.

He consistently delivers excellent results and his communication skills are great. He responds swiftly to inquiries, provides clear updates on progress, and is always open to discussing any questions or concerns that arise.

— Floor V.P, Brand CEO, SuperBra