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Launching with Elegance: A High-Impact Pre-Launch Page for La Maison Sassi

La Maison Sassi needed more than a placeholder; they needed a branded experience to match their product promise.
This case study highlights how we turned a password page into a powerful pre-launch marketing tool.
February 1, 2025
Sydney, Australia
Yasmin Onner

Yasmin Onner

CEO

Project Brief

La Maison Sassi is a premium Australian skincare brand, offering luxurious cosmetic products crafted in France. As a new entrant in a highly competitive market, the brand wanted to make a strong first impression—before their Shopify store officially launched. They approached us to design a custom password landing page that would not only introduce the brand’s identity but also capture leads, communicate exclusivity, and build excitement around the launch. The challenge was to create a visually refined experience that hinted at luxury while delivering clear conversion-focused functionality.

Project Goals & Strategy Overview

The project centered around creating a balance between brand storytelling and performance. We wanted the landing page to evoke luxury, while functioning as a clear lead capture and interest-generation asset.

Communicate Luxury & Trust Instantly

Visually convey the premium nature of the brand in a single screen.

Capture Email Leads

Turn early visitors into future customers and subscribers.

Create a Buzz-Worthy Pre-Launch Experience

Spark interest and word-of-mouth ahead of launch.
Step 1

Brand Discovery & Wireframes

We collaborated with the brand on tone, color direction, and structure. Created low-fidelity wireframes focused on layout hierarchy and CTA clarity.

Step 2

High-Fidelity Design & Content

Developed a fully custom design reflecting elegance and calm. Crafted copy to balance mystery, exclusivity, and action.

Step 3

Shopify Integration

Implemented the design using a custom password page template on Shopify, optimized for mobile and lead capture performance.

Step 4

Final QA & Launch Prep

Tested across devices, connected the email sign-up to Klaviyo, and provided the client with assets and guidance for launch-day optimizatio
Woman in bed with a robe, fruits

Project Outcome Results

La Maison Sassi’s password landing page turned passive early visits into active subscriber engagement. The page embodied the brand’s identity while giving users a reason to return. By focusing on premium visuals and a clear CTA, we delivered a pre-launch experience that created momentum for the launch and laid the groundwork for future marketing.

Key achievements
  • Designed a scroll-less luxury landing experience that worked instantly
  • Optimized for fast performance and mobile-first interaction
  • Integrated Email Marketing for seamless email capture and automation
  • Created a visual story that aligned with premium skincare expectations

Business Impact
  • Built a qualified pre-launch email list for future marketing
  • Strengthened brand perception before the first product was even sold
  • Increased social shares and brand mentions organically during pre-launch
  • Set a strong foundation for future paid traffic and PR campaigns
+1,300

early subscriber sign-ups in the first 4 weeks

38%

average conversion rate on email capture

+52%

returning visitor rate post-launch

Sub-2s

average page load time across devices

"Alek is amazing with his top-quality skills, professionalism and communication! He has set up a landing page that is exactly on brand and per my vision while also helpfully guiding me through every question I had. I am very happy to have worked with Alek and will continue to do so throughout my business online set ups. Highly recommend Alek!"
Yasmin Onner

Yasmin Onner

CEO

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Alek Tysklind

Alek Tysklind

Shopify Theme Developer

I’m Alek, a Shopify optimization specialist with years of experience helping brands build faster, higher-converting stores. From speed improvements to CRO and migrations, I focus on creating Shopify experiences that drive real growth.

Woman in bed with a robe, fruits

La Maison Sassi is a premium Australian skincare brand, offering luxurious cosmetic products crafted in France. As a new entrant in a highly competitive market, the brand wanted to make a strong first impression—before their Shopify store officially launched. They approached us to design a custom password landing page that would not only introduce the brand’s identity but also capture leads, communicate exclusivity, and build excitement around the launch. The challenge was to create a visually refined experience that hinted at luxury while delivering clear conversion-focused functionality.