Launching with Elegance: A High-Impact Pre-Launch Page for La Maison Sassi
La Maison Sassi needed more than a placeholder; they needed a branded experience to match their product promise.
This case study highlights how we turned a password page into a powerful pre-launch marketing tool.
Project brief
La Maison Sassi is a premium Australian skincare brand, offering luxurious cosmetic products crafted in France. As a new entrant in a highly competitive market, the brand wanted to make a strong first impression—before their Shopify store officially launched. They approached us to design a custom password landing page that would not only introduce the brand’s identity but also capture leads, communicate exclusivity, and build excitement around the launch. The challenge was to create a visually refined experience that hinted at luxury while delivering clear conversion-focused functionality.
Goals
The project centered around creating a balance between brand storytelling and performance. We wanted the landing page to evoke luxury, while functioning as a clear lead capture and interest-generation asset.
- Communicate Luxury & Trust Instantly Visually convey the premium nature of the brand in a single screen.
- Capture Email Leads Turn early visitors into future customers and subscribers.
- Create a Buzz-Worthy Pre-Launch Experience Spark interest and word-of-mouth ahead of launch.
How we worked
One Page, Big Impact: Designing for First Impressions
With no active store yet, this project required designing within constraints—but with an eye on brand longevity and scalable growth.
Brand Discovery & Wireframes
We collaborated with the brand on tone, color direction, and structure. Created low-fidelity wireframes focused on layout hierarchy and CTA clarity.
High-Fidelity Design & Content
Developed a fully custom design reflecting elegance and calm. Crafted copy to balance mystery, exclusivity, and action.
Shopify Integration
Implemented the design using a custom password page template on Shopify, optimized for mobile and lead capture performance.
Final QA & Launch Prep
Tested across devices, connected the email sign-up to Klaviyo, and provided the client with assets and guidance for launch-day optimizatio
Outcome
La Maison Sassi’s password landing page gave early visitors a clear way to subscribe. The page embodied the brand’s identity while giving users a reason to return. By focusing on premium visuals and a clear CTA, we delivered a pre-launch page that gave the brand a presence ahead of the store launch.
- Designed a scroll-less luxury landing experience that worked instantly
- Built for fast loading and mobile-first interaction
- Integrated email marketing for email capture and automation
- Created a visual story that aligned with premium skincare expectations
Alek is amazing with his top-quality skills, professionalism and communication! He has set up a landing page that is exactly on brand and per my vision while also helpfully guiding me through every question I had. I am very happy to have worked with Alek and will continue to do so throughout my business online set ups. Highly recommend Alek!
— Yasmin Onner, CEO, La Maison Sassi
