Porfolio Case Study

Knockout H2O

Shopify Store Launch

Building a bold e-commerce experience for Arizona's premium athletic hydration brand targeting boxers and fitness enthusiasts.

100%

Custom Design

4 Weeks

Timeline

CRO

Optimized

Shopify Development Brand Design AI Content Optimized

About the Brand

Meet Knockout H2O

A new company based in Arizona, founded by lifelong boxing insiders Billy Sumrall and Ray Frye with over 30 years in the fight game.

Mission

We make things that work better and last longer. Our products solve real problems with clean design and honest materials.

New arrivals

  • Packed with electrolytes
  • Ultra-purified water
  • 16oz matte black aluminum cans
  • Built for peak performance

Brand Identity

We make things that work better and last longer. Our products solve real problems with clean design and honest materials.

Gothic typography

Tattoo-Inspired Design

Athletic Lifestyle

Sponsored Athletes

Emiliano Moreno

12-0, 7KOs

Justin viloria

9-0, 7KOs

The Challenge

Problem & Solution

The problem

When Billy Sumrall and Ray Frye came to me, they had a bold idea but faced significant challenges:
  • No digital presence: Zero online store or website
  • No visuals: Limited product photography and brand assets
  • Crowded market: Competing against established beverage giants
  • Brand differentiation: Standing out from generic water brands

The solution

I created a comprehensive digital identity that positioned Knockout H2O as a premium athletic lifestyle brand:
  • Custom Shopify store: Built from scratch with performance optimization
  • AI-generated content: Created compelling visuals and lifestyle imagery
  • Gothic brand system: Distinctive black/turquoise aesthetic
  • CRO optimization: Streamlined purchase flow and conversions

Visual transformation

We make things that work better and last longer. Our products solve real problems with clean design and honest materials.
Before image After image
Before
After

The Process

4-Step Development Process

We make things that work better and last longer. Our products solve real problems with clean design and honest materials.

01

Discovery & Strategy

Analyzed the boxing/fitness market, competitor landscape, and defined the brand positioning strategy. Established the gothic aesthetic and premium positioning.

KEY DELIVERABLES

  • Market Research
  • Brand Strategy
  • Competitor Analysis
  • User Personas

01

02

Design System Creation

Built a comprehensive design system with black/turquoise palette, gothic typography, and tattoo-inspired elements that reflect the fight culture.

KEY DELIVERABLES

  • Color palette
  • Typography
  • Component Library
  • Brand Guidelines

02

03

Content & Asset Creation

Developed all visual content using AI tools and video renders to create lifestyle imagery that connects with fighters and fitness enthusiasts.

KEY DELIVERABLES

  • AI-Generated Imagery
  • Video Renders
  • Product Photography
  • Lifestyle Content

03

04

Development & Optimization

Built the Shopify store with performance optimization, mobile responsiveness, and CRO-focused design for maximum conversions.

KEY DELIVERABLES

  • Shopify Development
  • Performance Optimization
  • CRO Implementation
  • Mobile Design

04

Technology Stack

Tools & Technologies

Cutting-edge tools and technologies used to bring Knockout H2O's vision to life

E-commerce Platform

  • Shopify

Custom theme development

  • Liquid

Template customization

  • Shopify scripts

Advanced functionality

Design & UI/UX

  • Figma/ Lovable

Design system creation

  • Adobe Creative Suite

Brand asset development

  • Custom CSS

Gothic styling system

Content Creation

  • AI Image Generation

Lifestyle photography

  • Video Rendering

Product visualization

  • Brand photography

Product imagery

Performance & Analytics

  • Google Analytics

Conversion tracking

  • PageSpeed Optimization

Performance Tracking

  • CRO Tools

Conversion optimization

CRO & Performance Features

Speed Optimization

Optimized loading times and performance scores
Mobile First

Responsive design for all device types
Conversion Focus

Stratefic placemenet and user flow optimization

The Results

Launch Success

A powerful e-commerce presence that introduces Knockout H2O to the world with bold, authentic design

100%

New arrivals

Built from scratch without templates

4x

New arrivals

Built from scratch without templates

9%

New arrivals

Built from scratch without templates

CRO

New arrivals

Built from scratch without templates

"What started as an idea with no digital footprint is now a fully realized online brand:bold, modern, and built to go the distance."

Knockout H2O: Cold. Pure. Unstoppable.