Vitamin bottle in jungle

Expanding Wellness: Multi-Region Stores for Vitamin Bottle

Vitamin Bottle delivers clean, healthy supplements designed for everyday wellness.
I built three regional Shopify stores—EU, UK, and Eastern Europe—each designed with a fresh, trustworthy look, connected logistics, and marketing tools to scale.
March 18, 2023
Munich, Germany
Jens Voguel

Jens Voguel

Project Manager

Project Brief

Vitamin Bottle is a growing supplement brand that needed to expand its online presence across multiple regions. The challenge was to design three new Shopify stores that reflected a health-conscious, clean aesthetic while being easy to navigate and ready for international logistics and marketing. I designed the stores with consistency in branding, connected apps for fulfillment and marketing automation, and ensured each store was optimized for trust, clarity, and conversion. This gave Vitamin Bottle the infrastructure to scale efficiently in new markets while maintaining a cohesive brand identity.

Project Goals & Strategy Overview

The project needed to establish a trustworthy, healthy look while ensuring smooth international operations.

Build Region-Specific Stores – Tailor Shopify setups for EU, UK, and Eastern Europe with localized configurations.

Create a Healthy & Clean Design – Focus on trust, clarity, and credibility in the wellness industry.

Integrate Logistics & Marketing – Connect fulfillment apps and marketing tools for smooth scaling.
Step 1

Phase 1: Brand & Regional MappingDefined look, tone, and regional needs (currency, language, logistics, and compliance).

Step 2

Phase 2: Layout & Visual DesignCreated a clean, trustworthy aesthetic with wellness-inspired colors, modern typography, and intuitive navigation.

Step 3

Phase 3: Logistics & Marketing SetupIntegrated fulfillment apps for smooth delivery, plus marketing tools for email, retargeting, and regional campaigns.

Step 4

Phase 4: Testing & LaunchEnsured seamless UX across all regions, mobile-first optimization, and aligned branding across the three stores.
Vitamin bottle in jungle

Project Outcome Results

The project delivered three fully operational Shopify stores with a unified brand identity across regions. Each store reflects the clean, healthy values of the brand while being technically ready for fulfillment, marketing, and scalable growth.

Key achievements
  • Designed three regional Shopify stores with cohesive branding
  • Implemented logistics and marketing integrations for scaling
  • Delivered a clean, health-focused design optimized for trust and clarity
  • Built infrastructure for Vitamin Bottle’s multi-market expansion

Business Impact
  • Enabled Vitamin Bottle to expand into EU, UK, and Eastern Europe seamlessly
  • Strengthened global presence with consistent branding across regions
  • Created a scalable e-commerce infrastructure ready for future growth
  • Improved user trust and engagement with a wellness-driven design
+3

fully localized Shopify stores launched

+40%

faster load time compared to old setup

<2s

average mobile load speed

+28%

higher trust signals engagement (longer session times, lower bounce rate)

"I have worked with Aleksander on various projects and really appreciate his work as well as his way of working. Also, his communication is very clear and he works very precisely. Aleksander has a lot of knowledge in e-commerce as well as with Shopify and is always interested in innovations and researches and implements the most reasonable solution. I look forward to many more projects together."
Jens Voguel

Jens Voguel

Project Manager

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Alek Tysklind

Alek Tysklind

Shopify Theme Developer

I’m Alek, a Shopify optimization specialist with years of experience helping brands build faster, higher-converting stores. From speed improvements to CRO and migrations, I focus on creating Shopify experiences that drive real growth.

Vitamin bottle in jungle

Vitamin Bottle delivers clean, healthy supplements designed for everyday wellness.
I built three regional Shopify stores—EU, UK, and Eastern Europe—each designed with a fresh, trustworthy look, connected logistics, and marketing tools to scale.