From Info to Action: Turning MOD1 into a Certification-Driven E-Commerce Hub

MOD1 offers high-trust cybersecurity and privacy training—now with a user experience to match.
I transformed their static WordPress site into a high-performance Shopify store, built to sell courses and streamline certification access.

July 24, 2024

Zurich, Switzerland

Dylan

CEO

Project Brief

MOD1 is a Swiss consulting business offering online training courses and certifications in cybersecurity, data protection, and privacy. Backed by respected industry bodies, their content is trusted—but their website wasn’t reflecting that. The existing WordPress site served only as an informational platform, with no real structure for transactions or course exploration. I migrated the entire operation to Shopify, turning the website into a fully functional e-commerce site where users can browse, filter, and purchase training programs. From a robust filtering system to metadata-rich product pages and a clean, navigable interface, the focus was on making the user experience as strong as the certifications themselves.

Two professionals discussing work on a tablet in an office setting.

Project Goals & Strategy Overview

The project aimed to make MOD1’s platform more actionable and scalable—turning visitors into customers while simplifying navigation through complex course content.

E-Commerce Transformation

Shift from a static site to a transactional, conversion-focused platform.

Advanced UX for Course Browsing

Enable users to filter by course date, certification type, language, and more.

Detail-Rich Product Pages

Organize extensive course metadata using dropdowns and smart layouts.

Step 1

Platform Audit & Migration Planning

Mapped out all course data, page content, and user flows from the WordPress site. Created a migration plan with Shopify structure in mind.

Step 2

Catalog Structure & Filtering System

Developed a clean, filterable course catalog that allows users to browse by date, type, language, and certification—making it easy to find the right program.

Step 3

Product Page Buildout

Each course page was designed to handle heavy metadata without overwhelming the user. I used accordion dropdowns and clean layouts to organize the information.

Step 4

UX & Subscription Setup

Implemented a subscription model where applicable, fine-tuned the navigation and checkout, and ensured mobile responsiveness for all content.

Project Outcome Results

MOD1 now operates on a professional, fast, and conversion-ready e-commerce platform. The catalog is easy to explore, the course details are well-structured, and customers can go from browsing to buying without friction. The UX and interface support the company’s mission to be a go-to for trusted training in the cybersecurity space.

Key achievements

Migrated from WordPress to Shopify with zero data loss
Implemented filterable catalog to improve discoverability
Designed flexible, metadata-rich product pages
Enabled full e-commerce capabilities with subscriptions

Business Impact

Shifted from static content to a scalable, sales-driven platform
Empowered the team to promote and sell more efficiently
Enhanced trust and usability for a professional audience
Laid the digital foundation for continued growth in training services

+61%

increase in time on site since relaunch

+42%

higher product page engagement

+35%

course inquiry-to-purchase conversion

<1.5s

average load time on product pages

"Working with you was a turning point for our business. You transformed our outdated site into a sleek, professional platform that’s easy for our clients to navigate and buy from. The entire process felt smooth, strategic, and incredibly valuable"

Dylan

CEO

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Alek Tysklind

Shopify Theme Developer

I’m Alek, a Shopify optimization specialist with years of experience helping brands build faster, higher-converting stores. From speed improvements to CRO and migrations, I focus on creating Shopify experiences that drive real growth.

August 31, 2024