Crafting Survival: How Centroartesano Reinvented Itself Online

March 16, 2019
Alek Tysklind
3 min read

Centroartesano, a traditional arts & crafts brand in Madrid, faced serious financial struggles in 2019.

We helped bring the business online with Shopify just before the COVID pandemic.

Project brief

Centroartesano is a local arts & crafts brand in Madrid, Spain, with deep roots in traditional supplies and hobby culture. By 2019, the business was under pressure due to declining foot traffic and changing consumer behavior. We were brought in to design and launch a Shopify storefront that would modernize their sales model, connect with online shoppers, and keep the business relevant. The new website was built with full Google Shopping feed integration, fast local delivery options, and Shopify POS to support in-store and multi-channel sales. When the COVID-19 pandemic hit just months later, this digital transformation became essential to keeping the business alive. With the new infrastructure in place, Centroartesano was able to fulfill orders, offer home delivery, and stay connected with local customers while shops were closed.

Goals

The objective was to digitize Centroartesano’s traditional retail business to survive and adapt to a rapidly changing retail environment.

Launch E-commerce Capabilities Build a Shopify site that allows full online product discovery and purchasing.
Enable Local Fulfillment & Delivery Add a fast, easy way to deliver to nearby customers during lockdown and beyond.
Support Omnichannel Sales Integrate Shopify POS to manage in-store and online inventory together.

How we worked

E-commerce as a Lifeline

This project was about quickly and efficiently setting up a store that could sell, deliver, and stay visible in uncertain times.

Site Build & Shopify Setup

Designed and launched a fresh, accessible Shopify theme. Added essential navigation and category logic for arts & crafts supplies.

Google Shopping & Marketing Feed Integration

Connected product catalog to Google Shopping to drive local search traffic and visibility.

Local Delivery & Store Pickup Features

Set up a local delivery system and checkout logic to support nearby customers. Helped Centroartesano stay active when physical stores were closed.

Shopify POS & Omnichannel Sync

Installed Shopify POS and synced inventory across online and offline channels to streamline management and reduce stock issues.

Outcome

The new Shopify site gave Centroartesano an online store during the COVID crisis and beyond. The store now serves as a core part of the business model, combining physical and digital retail with ease.