Person in lab grabbing capsules

Reliable Detection: A Custom Homepage Rebuild for Getxent Labs

Getxent provides canine detection professionals with 100% real odors, ensuring reliability even in the toughest environments.
I rebuilt their homepage into a structured, custom-designed experience that builds trust, highlights credibility, and drives engagement.
March 15, 2024
Switzerland
Emilie Disner

Emilie Disner

Marketing Agency

Project Brief

Getxent is a pet brand at the forefront of canine detection solutions. Their unique products deliver 100% real odors to support reliable results in detection work. Originally, the client’s homepage functioned as a simple landing page and lacked depth, clear communication, and conversion-focused design.

The goal was to rebuild their homepage into a professional, engaging space that showcased their expertise and products while improving user flow. The new homepage design included five custom sections: a hero section, a reviews slider, a collection slider, scrolling logos, and structured brand storytelling.

Project Goals & Strategy Overview

The homepage needed to create instant credibility, provide clear product navigation, and highlight Getxent’s unique value for professionals.

Build Trust – Use reviews, logos, and credibility elements to validate expertise.

Showcase Products Clearly – Add collection sliders for easy access to key product categories.
  1. Engage Visitors – Design with custom sections that encourage scrolling, exploration, and conversions.
Step 1

Phase 1: Brand & Audience MappingMapped the professional canine detection audience and defined tone: reliable, professional, specialized.

Step 2

Phase 2: Layout & Visual Design
Built a structured homepage with a hero section, bold headlines, and visuals reinforcing reliability and professional use cases.

Step 3

Phase 3: Custom Features

  • Reviews Slider – Showcased testimonials from professionals.
  • Collection Slider – Enabled quick browsing of product categories.
  • Scrolling Logos – Displayed partnerships and professional associations.
Step 4

Phase 4: Structured Content FlowOrganized messaging into clear, scroll-friendly sections that build trust and guide users naturally toward exploring products.
Person in lab grabbing capsules

Project Outcome Results

The final homepage rebuild transformed Getxent’s online presence from a basic landing page into a conversion-ready, professional storefront. It now communicates authority, highlights credibility, and makes product exploration effortless.

Key achievements
  • Strengthened credibility for a specialized professional market
  • Integrated reviews, product sliders, and partner logos
  • Rebuilt homepage with five custom sections
  • Created a clear and engaging navigation flow

Business Impact
  • Enhanced Getxent’s professional reputation in the canine detection industry
  • Improved user experience with trust-driven and action-focused design
  • Increased engagement and conversions from homepage visitors
  • Established a scalable homepage structure for future brand growth
+50% increase in homepage engagement

increase in homepage engagement

<2s average load time

average load time

+37% increase in product page clicks from homepage

increase in product page clicks from homepage

+25% uplift in conversions after redesign

uplift in conversions after redesign

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Emilie Disner

Emilie Disner

Marketing Agency

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Alek Tysklind

Alek Tysklind

Shopify Theme Developer

I’m Alek, a Shopify optimization specialist with years of experience helping brands build faster, higher-converting stores. From speed improvements to CRO and migrations, I focus on creating Shopify experiences that drive real growth.

Person in lab grabbing capsules

Getxent provides canine detection professionals with 100% real odors, ensuring reliability even in the toughest environments.
I rebuilt their homepage into a structured, custom-designed experience that builds trust, highlights credibility, and drives engagement.