Reliable Detection: A Custom Homepage Rebuild for Getxent Labs

March 19, 2024
Aleksander Tysklind
2 min read

Getxent provides canine detection professionals with 100% real odors, ensuring reliability even in the toughest environments.

We rebuilt their homepage into a structured, custom-designed experience that highlights credibility and makes products easier to explore.

Project brief

Getxent is a pet brand at the forefront of canine detection solutions. Their unique products deliver 100% real odors to support reliable results in detection work. Originally, the client’s homepage functioned as a simple landing page and lacked depth, clear communication, and conversion-focused design.

The goal was to rebuild their homepage into a professional, engaging space that showcased their expertise and products while improving user flow. The new homepage design included five custom sections: a hero section, a reviews slider, a collection slider, scrolling logos, and structured brand storytelling.

Goals

The homepage needed to create instant credibility, provide clear product navigation, and highlight Getxent’s unique value for professionals.

Build Trust – Use reviews, logos, and credibility elements to validate expertise.
Showcase Products Clearly – Add collection sliders for easy access to key product categories.

How we worked

Unlike a typical pet brand, Getxent serves a highly professional, niche audience. The homepage needed to balance authority with usability. We focused on intuitive layout, credibility-building sections, and clear pathways to product collections.

Each section was carefully designed to deliver credibility, clarity, and action.

Phase 1: Brand & Audience Mapping Mapped the professional canine detection audience and defined tone: reliable, professional, specialized.

Phase 2: Layout & Visual Design Built a structured homepage with a hero section, bold headlines, and visuals reinforcing reliability and professional use cases.

Phase 3: Custom Features

Reviews Slider – Showcased testimonials from professionals.
Collection Slider – Enabled quick browsing of product categories.
Scrolling Logos – Displayed partnerships and professional associations.

Phase 4: Structured Content Flow Organized messaging into clear, scroll-friendly sections that build trust and guide users naturally toward exploring products.

Outcome

The final homepage rebuild rebuilt Getxent’s online presence from a basic landing page into a structured, professional storefront with clearer product exploration.