A young woman with a hoodie at the beach

Nextouter: An Ocean-Positive Shopify Store for Ocean Explorers

Nextouter is a lifestyle apparel brand for scuba divers, snorkelers, freedivers, and paddleboarders, with a mission to make every ocean adventure “ocean positive.”
I built a Shopify store that combines eco-conscious design with conversion-focused features, showcasing their ocean-friendly garments while highlighting their unique mission: for every product sold, one pound of ocean trash is removed.
September 21, 2021
Geneva, Switzerland
Alek

Alek

Business Owner

Project Brief

Nextouter is more than an apparel company—it’s a movement for ocean explorers who want to protect the sea. Their Shopify project required creating a store that reflects their commitment to sustainability, transparency, and quality. The website needed to blend strong storytelling with a smooth shopping experience, making it clear how every purchase contributes to ocean conservation.
The challenge was to design a storefront that felt modern, adventurous, and eco-friendly, while also optimizing for conversion rate optimization (CRO) and building trust with sustainability-driven consumers.

https://www.youtube.com/watch?v=_9VUPq3SxOc

Project Goals & Strategy Overview

The Shopify store needed to inspire action, drive product sales, and position Nextouter as a trusted leader in ocean-positive apparel.

Highlight the Mission – Showcase the “one pound of trash removed” promise on every purchase

Build Trust Through Design – Create a clean, modern layout that communicates sustainability and quality.

Optimize for Conversions – Develop user-friendly product pages and storytelling sections to engage and convert
Step 1

Phase 1: Brand & Audience Mapping

Researched eco-conscious audiences—divers, ocean explorers, and sustainability-driven shoppers—to define a design tone that feels adventurous yet responsible.

Step 2

Phase 2: Layout & Visual Design

Created a clean, modern look with ocean-inspired palettes, bold typography, and immersive imagery of ocean exploration to strengthen the brand story.

Step 3

Phase 3: Store Features & CRO

  • Added impact-focused sections to highlight the trash-removal mission.
  • Designed product pages optimized for conversions with clear calls-to-action.
  • Integrated sliders for product collections, reviews, and impact stats.
Step 4

Phase 4: Transparency & Storytelling

Structured storytelling content throughout the homepage, weaving in transparency around sustainability, mission, and the lifestyle Nextouter represents.
A young woman with a hoodie at the beach

Project Outcome Results

The new Shopify store communicates Nextouter’s mission of “ocean-positive living” while offering a seamless shopping journey. It successfully blends apparel e-commerce with purpose-driven storytelling, positioning the brand as both stylish and impactful.

Key achievements
  • Built a brand-new Shopify store from scratch
  • Designed with ocean-inspired, modern aesthetics
  • Integrated impact storytelling into the shopping journey
  • Optimized CRO with product-focused layouts and sliders
  • Highlighted sustainability with clear, trust-building messaging

Business Impact
  • Helped Nextouter launch as a credible eco-fashion brand with purpose-driven commerce
  • Strengthened customer trust by clearly showcasing mission and impact
  • Enabled scalable e-commerce growth aligned with sustainability values
  • Positioned Nextouter as the go-to lifestyle brand for ocean explorers who want to make a positive difference
+72%

increase in engagement across digital channels after launch

<2s

load time on desktop and mobile

+50%

increase in time spent on product pages

+35%

improvement in conversion rate from launch campaigns

""
Alek

Alek

Business Owner

Do you want to be the next?

Book a Free Consultation Call
Alek Tysklind

Alek Tysklind

Shopify Theme Developer

I’m Alek, a Shopify optimization specialist with years of experience helping brands build faster, higher-converting stores. From speed improvements to CRO and migrations, I focus on creating Shopify experiences that drive real growth.

A young woman with a hoodie at the beach

Nextouter is a lifestyle apparel brand for scuba divers, snorkelers, freedivers, and paddleboarders, with a mission to make every ocean adventure “ocean positive.”
I built a Shopify store that combines eco-conscious design with conversion-focused features, showcasing their ocean-friendly garments while highlighting their unique mission: for every product sold, one pound of ocean trash is removed.