Woman holding ratan furniture

From Bali to Boutique: Rebuilding MarilouShop’s Digital Showroom

Where Costa Rican design meets Indonesian craftsmanship—now with a smoother online experience.
We helped MarilouShop elevate their brand and serve both B2C and B2B audiences with a redesigned website.
This case study explores how strategic design and functionality created a more professional and conversion-ready platform.
Marilou Logo White
May 1, 2020
San Jose, Costa Rica
Lourdes Reyes

Lourdes Reyes

CEO

Project Brief

MarilouShop is a Costa Rica–based interior design studio offering sustainably sourced, handcrafted furniture made in Indonesia. Their clients include upscale restaurants, hotels, villas, and private residences looking for organic, tropical design with high-end finishes. While their products were strong, the website lacked structure, polish, and the features needed to serve both retail customers and professional buyers. Our project goal was to redesign the site to reflect the brand’s aesthetics, provide a clear product showcase, and integrate B2B capabilities to attract and convert hospitality and commercial clients.

Project Goals & Strategy Overview

We aimed to bridge the gap between artisan-made products and digital functionality. The website needed to balance brand storytelling, product visibility, and professional tools to support B2B inquiries.

Elevate Visual Identity & Navigation

Make the site feel high-end, serene, and easy to navigate.

Integrate B2B Features

Provide bulk inquiry options, project showcases, and client trust signals.

Build a Platform That Reflects Service Scope

From production in Asia to on-site setup in Costa Rica.
Step 1

Brand & UX Discovery

Analyzed the existing site, catalog, and customer needs. Defined personas for B2C vs. B2B visitors to inform structure.

Step 2

Visual Redesign & Architecture

Built a calming, organic visual system with better image use, whitespace, and clear CTAs. Simplified menus and added logical flow.

Step 3

B2B Feature Integration

Developed custom project inquiry forms, a dedicated trade clients section, and project showcase galleries for credibility.

Step 4

Optimization & Testing

Tested forms, navigation, and mobile performance. Streamlined lead capture paths for commercial clients and optimized for load speed.
Woman holding ratan furniture

Project Outcome Results

MarilouShop’s new website is now a true reflection of their values—clean, elevated, and functional. B2B clients can easily understand the scope of services and submit inquiries, while retail visitors enjoy a clearer product exploration experience. The improved design and layout boosted trust, time on site, and lead generation across segments.

Key achievements
  • Delivered a refined, aligned brand feel across all screens
  • Reorganized menus, collection filters, and mobile UI for better browsing
  • Introduced commercial inquiry system and project lead capture
  • Clearer segmentation between B2B and retail flows

Business Impact
  • Positioned MarilouShop as a full-service sourcing partner, not just a furniture vendor
  • Improved brand perception among architects, developers, and hospitality buyers
  • Reduced time spent responding to unclear inquiries
  • Increased commercial project conversations through structured outreach
+46%

increase in B2B project inquiries in first 60 days

-25%

reduction in bounce rate from homepage

+39%

more engagement with gallery/project showcase pages

+30%

improvement in mobile load time

"Alek is an exceptional Shopify developer—skilled, reliable, and creative. He delivers high-quality solutions, optimizes performance, improves conversions, and communicates clearly. A true problem-solver who consistently exceeds expectations and adds value."
Lourdes Reyes

Lourdes Reyes

CEO

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Alek Tysklind

Alek Tysklind

Shopify Theme Developer

I’m Alek, a Shopify optimization specialist with years of experience helping brands build faster, higher-converting stores. From speed improvements to CRO and migrations, I focus on creating Shopify experiences that drive real growth.

Woman holding ratan furniture

Where Costa Rican design meets Indonesian craftsmanship—now with a smoother online experience.
We helped MarilouShop elevate their brand and serve both B2C and B2B audiences with a redesigned website.
This case study explores how strategic design and functionality created a more professional and conversion-ready platform.