Dlish: CRO Improvements for an International Gourmet Grocery Store
Dlish is a U.S.-based online grocery store specializing in imported foods from the Middle East, Mediterranean, French, and Caribbean regions. With customers across the U.S., their mission is to bring authentic global flavors straight to American homes.
But despite a strong product selection, Dlish faced a common challenge — great traffic, but low conversions. The store wasn’t performing to its full potential, and they needed a clear strategy to turn visitors into loyal customers.
Project brief
Dlish had a solid Shopify store and loyal customers, but sales weren’t scaling as expected. The main challenge was turning visitors into repeat buyers and optimizing user flow for international shoppers.
Through a targeted CRO approach, we implemented features that improved cross-selling, automation, multilingual accessibility, SEO visibility, and customer retention. The focus was on subtle but high-impact optimizations that collectively transformed performance.
Goals
The objective was to increase conversions, repeat purchases, and customer confidence through functionality and UX improvements.
- Boost Conversions – Add strategic features to drive more completed checkouts.
- Increase Retention – Encourage repeat customers with subscription options.
- Improve Visibility – Enhance SEO content and multilingual access to reach a broader audience.
How we worked
Designing for Growth Through Smart Optimization
Rather than redesigning the store, we focused on optimizing what already worked. The goal was to make every visit count—by cross-selling complementary items, reducing uncertainty through FAQs, and enabling customers to shop in their preferred language. The result was a smoother, smarter, and more inclusive buying journey.
Cart Optimization & Cross-Selling
- Implemented cross-sell features inside the cart, recommending complementary products (e.g., French cheeses with Mediterranean olives).
AI Chatbot Integration
- Installed a smart chatbot capable of answering product and shipping questions in real time, reducing cart abandonment and support load.
SEO & Content Enhancement
- Expanded product descriptions and optimized content for search visibility.
- Improved category pages with better keyword placement and internal linking.
Multilingual Experience & Retention Tools
- Integrated Weglot to translate the site into French and other languages for bilingual customers.
- Added a subscription solution, allowing users to receive recurring deliveries of pantry staples.
Outcome
The CRO-focused improvements gave Dlish a gourmet e-commerce platform that is more accessible and easier to shop. Each feature was aimed at improving the customer experience.
- Implemented smart cross-sells and multilingual functionality
- Added automation with an AI chatbot and FAQs
- Worked on SEO visibility and global accessibility
- Introduced subscription options for recurring orders
Alek is amazing at what he does! He is a master of his craft and delivers on time! He has some amazing ides to help your business grow and looks out for your best interest! He is cares more about you and your company than anything else! Love the clear and simple communication alongside the amazing support he provides!
— Krystoff, Business Owner
