Bed Experts: A Premium Shopify Migration for Switzerland’s Sleep Guru

April 27, 2022
Aleksander Tysklind
3 min read

Peter Peters, Switzerland’s renowned sleep guru, offers bespoke luxury beds priced between 20,000–30,000 CHF, crafted to deliver the ultimate sleep experience.

We migrated his website from WordPress to Shopify, creating a premium digital presence that focuses on arranging paid in-store consultations—a crucial step before purchasing such high-investment products—while also training his team to manage the site independently.

Project brief

The Peter Peters brand represents the pinnacle of luxury sleep solutions in Zurich. With each bed requiring a tailored, in-person consultation, the website’s goal was not direct e-commerce sales, but to build trust, reflect exclusivity, and streamline consultation bookings.

The project required migrating from WordPress to Shopify, as the client found Shopify to be a more user-friendly CMS for long-term content management. Alongside the migration, we provided basic Shopify training to empower Peter and his team to make updates without relying on external developers.

Goals

The website needed to inspire confidence, reflect the premium nature of the brand, and shift the focus from online sales to consultation bookings.

Seamless Migration Move from WordPress to Shopify while maintaining brand identity and improving site stability.
Consultation First Position consultation bookings as the primary call-to-action (CTA).
Premium Look & Feel – Design a site that reflects exclusivity, luxury, and Peter Peters’ reputation as a leading sleep expert.

How we worked

This project was about balancing the exclusivity of a 20–30K CHF product with usability and storytelling. We focused on creating a digital presence that feels elegant and credible while guiding visitors toward booking paid consultations—the true conversion point for the brand.

Phase 1: Brand & Audience Mapping

Studied the clientele—affluent, design-conscious, and health-focused buyers—and defined a tone that communicates luxury, trust, and expertise.

Phase 2: Layout & Visual Design

Crafted a clean, modern layout with premium aesthetics, high-quality imagery, and an emphasis onsleep expertise and lifestyle benefits.

Phase 3: Store Features & CRO

Redesigned the CTA flow to focus onpaid in-store consultations instead of online checkout. Integrated storytelling sections to highlight Peter Peters’ authority in sleep health.

Phase 4: Training & Empowerment

Deliveredcustom Shopify training sessions, enabling the client to easily update products, pages, and content without technical dependency.

Outcome

The new Shopify site reflects luxury, trust, and expertise, while providing a booking flow for consultations. It also empowers Peter and his team with an easy-to-manage CMS, giving them independence and flexibility.