A luxurious bed with the matrass

Bed Experts: A Premium Shopify Migration for Switzerland’s Sleep Guru

Peter Peters, Switzerland’s renowned sleep guru, offers bespoke luxury beds priced between 20,000–30,000 CHF, crafted to deliver the ultimate sleep experience.
I migrated his website from WordPress to Shopify, creating a premium digital presence that focuses on arranging paid in-store consultations—a crucial step before purchasing such high-investment products—while also training his team to manage the site independently.
April 27, 2022
Zurich, Switzerland
Peter Peters

Peter Peters

Business Owner

Project Brief

The Peter Peters brand represents the pinnacle of luxury sleep solutions in Zurich. With each bed requiring a tailored, in-person consultation, the website’s goal was not direct e-commerce sales, but to build trust, reflect exclusivity, and streamline consultation bookings.

The project required migrating from WordPress to Shopify, as the client found Shopify to be a more user-friendly CMS for long-term content management. Alongside the migration, I provided basic Shopify training to empower Peter and his team to make updates without relying on external developers.

Project Goals & Strategy Overview

The website needed to inspire confidence, reflect the premium nature of the brand, and shift the focus from online sales to consultation bookings.

Seamless Migration

Move from WordPress to Shopify while maintaining brand identity and improving site stability.

Consultation First

Position consultation bookings as the primary call-to-action (CTA).

Premium Look & Feel – Design a site that reflects exclusivity, luxury, and Peter Peters’ reputation as a leading sleep expert.
Step 1

Phase 1: Brand & Audience Mapping

Studied the clientele—affluent, design-conscious, and health-focused buyers—and defined a tone that communicates luxury, trust, and expertise.

Step 2

Phase 2: Layout & Visual Design

Crafted a clean, modern layout with premium aesthetics, high-quality imagery, and an emphasis onsleep expertise and lifestyle benefits.

Step 3

Phase 3: Store Features & CRO

Redesigned the CTA flow to focus onpaid in-store consultationsinstead of online checkout.
Integrated storytelling sections to highlight Peter Peters’ authority in sleep health.

Step 4

Phase 4: Training & Empowerment

Deliveredcustom Shopify training sessions, enabling the client to easily update products, pages, and content without technical dependency.
A luxurious bed with the matrass

Project Outcome Results

The new Shopify site reflects luxury, trust, and expertise, while providing a seamless booking flow for consultations. It also empowers Peter and his team with an easy-to-manage CMS, ensuring long-term independence and flexibility.

Key achievements
  • Migrated from WordPress to Shopify with a premium redesign
  • Created a consultation-focused user journey
  • Elevated brand positioning with elegant, luxury design
  • Delivered training for independent site management
  • Improved site performance and user experience

Business Impact
  • Enabled Peter Peters to strengthen his position as Switzerland’s sleep authority with a polished digital presence.
  • Shifted the website’s role to focus on high-value consultation bookings instead of online sales.
  • Empowered the team to manage content easily, reducing costs and streamlining workflows.
  • Laid a scalable foundation for future digital initiatives in the premium wellness space.
+60%

increase in consultation requests after relaunch

<2s

page load time on desktop and mobile

90%

reduction in client reliance on developers for updates

100%

of core team trained in Shopify basics

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Peter Peters

Peter Peters

Business Owner

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Alek Tysklind

Alek Tysklind

Shopify Theme Developer

I’m Alek, a Shopify optimization specialist with years of experience helping brands build faster, higher-converting stores. From speed improvements to CRO and migrations, I focus on creating Shopify experiences that drive real growth.

A luxurious bed with the matrass

Peter Peters, Switzerland’s renowned sleep guru, offers bespoke luxury beds priced between 20,000–30,000 CHF, crafted to deliver the ultimate sleep experience.
I migrated his website from WordPress to Shopify, creating a premium digital presence that focuses on arranging paid in-store consultations—a crucial step before purchasing such high-investment products—while also training his team to manage the site independently.