Alforent: Embedding Shopify Commerce for custom mat service

Alforent is a custom rental business based in Madrid, specializing in providing mats along with a full-service subscription for cleaning, replacement, and maintenance. Their clients include hotel chains, government offices, and major commercial businesses.

We integrated Shopify commerce directly into their existing WordPress website—embedding a seamless shopping and payment flow without the need for a full site rebuild—allowing Alforent to offer online subscriptions and streamline their rental service experience.

Project brief

Alforent wanted to enhance their WordPress website with e-commerce functionality, allowing clients to subscribe to their rental and cleaning services online without disrupting their current site structure. Instead of creating a new website from scratch, the solution was to embed Shopify’s powerful checkout and product management features into their existing platform.

The project required setting up Shopify products, subscriptions, and payment gateways, then embedding Shopify buy buttons and checkout flows directly into WordPress pages for a smooth and integrated user experience.

Goals

The solution needed to be simple, scalable, and fully integrated with Alforent’s existing site while maintaining brand consistency.

• Seamless Integration– Add Shopify e-commerce without redesigning or replacing the WordPress site.
• Enable Online Subscriptions– Let clients easily subscribe to mat rental and cleaning services.
• Maintain Brand Consistency– Ensure the Shopify components matched the existing site’s look and feel.

How we worked

This project was about finding the perfect balance between functionality and minimal disruption. We focused on ensuring the Shopify buy buttons and checkout process felt native to the WordPress environment, while providing Alforent with the tools they needed to manage subscriptions and payments efficiently.

Phase 1: Shopify Setup

• Configured a Shopify store backend with rental subscription products.
• Installed and configured payment gateways for secure transactions.

Phase 2: Buy Button Integration

• Created custom Shopify buy buttons for each product/service.
• Embedded these buttons into WordPress pages to match the site’s design.

Phase 3: Subscription & Checkout Flow

• Integrated a subscription app to handle recurring service payments.
• Ensured the checkout flow was clean, mobile-friendly, and matched Alforent’s brand.

Phase 4: Testing & QA

• Performed extensive testing across devices to ensure a seamless customer journey from service selection to payment.

Outcome

Alforent’s website (now felpudorent.com) now offers a fully functional e-commerce experience without leaving WordPress. Clients can easily subscribe to mat rental and cleaning services, while Alforent manages orders, recurring payments, and customer data through Shopify’s intuitive backend.

• Embedded Shopify commerce into an existing WordPress site
• Set up subscription-based services and secure payments
• Delivered a checkout experience that feels native to the site
• Simplified operations through Shopify’s backend management tools

We hired Aleksander because we found him to be open minded, multilingual, and experienced in working with foreign and different markets. He is collaborative in every sense. He has guided us in setting up our digital business approach, integrating it with our existing business model. He has handled the web design, internet marketing and surveillance. Implementing the Shopify POS system and selecting its different applications suitable for our specific market and needs.

— Thomas , Business Owner