From Village Markets to Global Homes: A Shopify Store for French Antiques

From Village Markets to Global Homes: A Shopify Store for French Antiques

Two American sisters turned their grandmother’s passion for French antiques into a global business.
I built a refined Shopify store that showcases their finds, connects to marketplaces like Etsy and Google Shopping, and integrates logistics for worldwide shipping.
April 12, 2023
Narbonne, France
Alix V

Alix V

Business Owner

Project Brief

Inspired by their French grandmother, the sisters travel through village markets in France to handpick authentic antiques and sell them to a global audience. Their mission is to share the charm and history of French craftsmanship with the world.
The client needed a Shopify website that could elegantly present their curated antiques, integrate with marketing tools such as Google Merchant Center and Etsy, and connect seamlessly with logistics providers to ensure fast, secure global delivery. The design had to balance storytelling, trust-building, and conversion efficiency—appealing to buyers who value authenticity, history, and uniqueness.

Project Goals & Strategy Overview

The website needed to establish trust, present antiques as rare treasures, and streamline international purchases.

Showcase Unique Antiques– Create a structured, visual catalog highlighting the story behind each piece.

Expand Market Reach – Connect to Etsy, Google Shopping, and other marketing platforms for visibility.

Enable Global Logistics – Integrate reliable shipping solutions for fragile antiques worldwide.
Step 1

Phase 1: Brand & Audience MappingIdentified antique collectors, home decorators, and history enthusiasts as the target audience. Defined tone and design language to emphasize heritage, rarity, and trust.

Step 2

Phase 2: Layout & Visual DesignDesigned a refined, French-inspired aesthetic with neutral tones, elegant typography, and lifestyle photography to showcase antiques in authentic settings.

Step 3

Phase 3: Product Catalog & StorytellingDeveloped structured product pages with detailed descriptions, provenance notes, and high-resolution imagery to emphasize authenticity and uniqueness.

Step 4

Phase 4: Marketplace & Logistics IntegrationConnected the Shopify store to Etsy and Google Shopping to expand reach. Integrated with logistics providers offering fragile-item shipping solutions to ensure antiques could be shipped quickly and safely worldwide.
From Village Markets to Global Homes: A Shopify Store for French Antiques

Project Outcome Results

The final website blends e-commerce functionality with heritage storytelling. It communicates trust, highlights the sisters’ unique sourcing process, and creates a scalable platform that connects their local French market finds with a global audience.

Key achievements
  • Built a fully integrated Shopify store from scratch
  • Structured antique catalog with provenance storytelling
  • Designed an elegant, heritage-driven brand presence
  • Integrated reliable logistics for fragile-item shipping
  • Connected to marketing platforms for global reach

Business Impact
  • A scalable global business
  • The Web Established them as trustworthy antique curators
  • laid the groundwork for future growth across new marketplaces and product lines
+68%

increase in sales within the first quarter

3

major marketplaces (Etsy, Google Shopping, Meta)

+50%

engagement on product story pages

40%

faster checkout process with simplified logistics integration

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Alix V

Alix V

Business Owner

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Alek Tysklind

Alek Tysklind

Shopify Theme Developer

I’m Alek, a Shopify optimization specialist with years of experience helping brands build faster, higher-converting stores. From speed improvements to CRO and migrations, I focus on creating Shopify experiences that drive real growth.

From Village Markets to Global Homes: A Shopify Store for French Antiques

Two American sisters turned their grandmother’s passion for French antiques into a global business.
I built a refined Shopify store that showcases their finds, connects to marketplaces like Etsy and Google Shopping, and integrates logistics for worldwide shipping.