Launching with Elegance: A High-Impact Pre-Launch Page for La Maison Sassi
La Maison Sassi needed more than a placeholder; they needed a branded experience to match their product promise. This case study highlights how we turned a password page into a powerful pre-launch marketing tool.
Project Brief
La Maison Sassi is a premium Australian skincare brand, offering luxurious cosmetic products crafted in France. As a new entrant in a highly competitive market, the brand wanted to make a strong first impression—before their Shopify store officially launched. They approached us to design a custom password landing page that would not only introduce the brand’s identity but also capture leads, communicate exclusivity, and build excitement around the launch. The challenge was to create a visually refined experience that hinted at luxury while delivering clear conversion-focused functionality.
Project Goals & Strategy Overview
The primary focus of the project was to close the gap between the in-store experience and the online journey. Our CRO strategy was centered on building trust, improving usability, and giving users the right tools to shop with confidence.
Project Development Process
Project Outcome Result
La Maison Sassi’s password landing page turned passive early visits into active subscriber engagement. The page embodied the brand’s identity while giving users a reason to return. By focusing on premium visuals and a clear CTA, we delivered a pre-launch experience that created momentum for the launch and laid the groundwork for future marketing.
+1,300
early subscriber sign-ups in the first 4 weeks
38%
average conversion rate on email capture
+52%
returning visitor rate post-launch
Sub-2s
average page load time across devices
Key Achievements
- Designed a scroll-less luxury landing experience that worked instantly
- Optimized for fast performance and mobile-first interaction
- Integrated Email Marketing for seamless email capture and automation
- Created a visual story that aligned with premium skincare expectations
Business Impact
- Built a qualified pre-launch email list for future marketing
- Strengthened brand perception before the first product was even sold
- Increased social shares and brand mentions organically during pre-launch
- Set a strong foundation for future paid traffic and PR campaigns
Cross-Platform Excellence
Our design adapts seamlessly across all devices, providing a consistent and optimized user experience from desktop to mobile.
Desktop Experience
Full-featured interface with comprehensive navigation and advanced functionality
Mobile
Touch-friendly interface
Ipad
Perfect for productivity
99
Desktop Comptability
All major Browsers
95
Mobile Performance
Lighthouse
100
Responsive Design
All screen sizes
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