North: Apparel Shopify Store for Boaters & Water Sport Enthusiasts

North: Apparel Shopify Store for Boaters & Water Sport Enthusiasts

North is a conceptual lifestyle brand designed for boaters, sailors, and water sport enthusiasts. It features apparel such as shirts, polos, and hats, along with drinkware and accessories.

I created this store as a branding and Shopify design exercise during my early days working with Shopify, with the goal of learning how to create a cohesive, lifestyle-focused e-commerce experience that speaks directly to a niche audience.
Alek made our Shopify store faster and more effective. Conversions improved within weeks, and the whole process was smooth and professional. Highly recommend!
September 14, 2020
Premium Widget
Miami, FL
Verified Purchase

Project Brief

North was not a client project but a personal branding challenge. I wanted to build a brand identity from scratch, create a product mix, and design a Shopify store that feels authentic and aspirational for people passionate about life on the water. This practice allowed me to refine my skills in store setup, navigation planning, visual storytelling, and product presentation.

Project Goals & Strategy Overview

The goal of this project was to simulate a real-world brand build, focusing on niche branding and experience-driven e-commerce design.

Develop Brand Identity– Create a cohesive brand for a lifestyle niche (boating & water sports).

Refine Shopify Skills – Practice theme customization, product organization, and navigation structure.

Create Lifestyle Feel – Design a store that feels immersive and aligned with the boating lifestyle.

Project Development Process

Step 1

Consultation

Started our journey with a simple idea and big dreams.
Step 2

Brand & Strategy Aligment

Launched our flagship product to an enthusiastic market.
Step 3

Launch funnel Setup

Expanded operations and reached new markets worldwide.
Step 4

Consulting & Campaign Support
North: Apparel Shopify Store for Boaters & Water Sport Enthusiasts

Project Outcome Results

The result was a polished concept store that looked and felt like a real lifestyle brand. North became a valuable early project for improving my Shopify store-building, branding, and visual design skills — experience that shaped how I approach niche branding for clients today.

Key achievements
  • While North was a concept project, it helped me gain early experience in branding, store setup, and product presentation
  • skills I now use to build professional, high-performing stores for real clients.

Business Impact
  • Developed a complete brand identity for a niche lifestyle market
  • Built a full Shopify store with product collections and clean navigation
  • Refined skills in visual storytelling and branding
  • Gained confidence in creating immersive, lifestyle-driven e-commerce stores
5

collections created for a clean navigation flow

-

Fully branded with cohesive color palette and typography

-

Lifestyle imagery curated for visual impact

-

Shopify setup completed end-to-end as a solo project

Do you want to be the next?

Book a Free Consultation Call
Alek Tysklind

Alek Tysklind

Shopify Theme Developer

I’m Alek, a Shopify optimization specialist with years of experience helping brands build faster, higher-converting stores. From speed improvements to CRO and migrations, I focus on creating Shopify experiences that drive real growth.

North: Apparel Shopify Store for Boaters & Water Sport Enthusiasts

North: Apparel Shopify Store for Boaters & Water Sport Enthusiasts

North is a conceptual lifestyle brand designed for boaters, sailors, and water sport enthusiasts. It features apparel such as shirts, polos, and hats, along with drinkware and accessories.
I created this store as a branding and Shopify design exercise during my early days working with Shopify, with the goal of learning how to create a cohesive, lifestyle-focused e-commerce experience that speaks directly to a niche audience.

Related Services

Product title

Product title

Product title

Product title

Product title

Product title

Product title

Product title