Nextouter: An Ocean-Positive Shopify Store for Ocean Explorers

Nextouter: An Ocean-Positive Shopify Store for Ocean Explorers

Nextouter is a lifestyle apparel brand for scuba divers, snorkelers, freedivers, and paddleboarders, with a mission to make every ocean adventure “ocean positive.”
I built a Shopify store that combines eco-conscious design with conversion-focused features, showcasing their ocean-friendly garments while highlighting their unique mission: for every product sold, one pound of ocean trash is removed.
Alek made our Shopify store faster and more effective. Conversions improved within weeks, and the whole process was smooth and professional. Highly recommend!
September 21, 2021
Premium Widget
Geneva, Switzerland
Verified Purchase
Alek

Alek

Business Owner

Project Brief

Nextouter is more than an apparel company—it’s a movement for ocean explorers who want to protect the sea. Their Shopify project required creating a store that reflects their commitment to sustainability, transparency, and quality. The website needed to blend strong storytelling with a smooth shopping experience, making it clear how every purchase contributes to ocean conservation.
The challenge was to design a storefront that felt modern, adventurous, and eco-friendly, while also optimizing for conversion rate optimization (CRO) and building trust with sustainability-driven consumers.

https://www.youtube.com/watch?v=_9VUPq3SxOc

Project Goals & Strategy Overview

The Shopify store needed to inspire action, drive product sales, and position Nextouter as a trusted leader in ocean-positive apparel.

Highlight the Mission – Showcase the “one pound of trash removed” promise on every purchase

Build Trust Through Design – Create a clean, modern layout that communicates sustainability and quality.

Optimize for Conversions – Develop user-friendly product pages and storytelling sections to engage and convert

Project Development Process

Step 1

Consultation

Started our journey with a simple idea and big dreams.
Step 2

Brand & Strategy Aligment

Launched our flagship product to an enthusiastic market.
Step 3

Launch funnel Setup

Expanded operations and reached new markets worldwide.
Step 4

Consulting & Campaign Support
Nextouter: An Ocean-Positive Shopify Store for Ocean Explorers

Project Outcome Results

The new Shopify store communicates Nextouter’s mission of “ocean-positive living” while offering a seamless shopping journey. It successfully blends apparel e-commerce with purpose-driven storytelling, positioning the brand as both stylish and impactful.

Key achievements
  • Built a brand-new Shopify store from scratch
  • Designed with ocean-inspired, modern aesthetics
  • Integrated impact storytelling into the shopping journey
  • Optimized CRO with product-focused layouts and sliders
  • Highlighted sustainability with clear, trust-building messaging

Business Impact
  • Helped Nextouter launch as a credible eco-fashion brand with purpose-driven commerce
  • Strengthened customer trust by clearly showcasing mission and impact
  • Enabled scalable e-commerce growth aligned with sustainability values
  • Positioned Nextouter as the go-to lifestyle brand for ocean explorers who want to make a positive difference
+72%

increase in engagement across digital channels after launch

<2s

load time on desktop and mobile

+50%

increase in time spent on product pages

+35%

improvement in conversion rate from launch campaigns

Do you want to be the next?

Book a Free Consultation Call
Alek Tysklind

Alek Tysklind

Shopify Theme Developer

I’m Alek, a Shopify optimization specialist with years of experience helping brands build faster, higher-converting stores. From speed improvements to CRO and migrations, I focus on creating Shopify experiences that drive real growth.

Nextouter: An Ocean-Positive Shopify Store for Ocean Explorers

Nextouter: An Ocean-Positive Shopify Store for Ocean Explorers

Nextouter is a lifestyle apparel brand for scuba divers, snorkelers, freedivers, and paddleboarders, with a mission to make every ocean adventure “ocean positive.”
I built a Shopify store that combines eco-conscious design with conversion-focused features, showcasing their ocean-friendly garments while highlighting their unique mission: for every product sold, one pound of ocean trash is removed.

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