Moreia: Sustainable Swimwear Meets Elegant Shopify Branding

Moreia: Sustainable Swimwear Meets Elegant Shopify Branding

Moreia is a conceptual sustainable women’s swimwear brand based in Cabo Verde, designed as a business-for-good project with a B Corp mindset. The brand’s mission is to empower women to feel confident at the beach while promoting ocean-conscious fashion.
This was one of my earliest Shopify projects back in 2019 — a practice store I built to develop my skills in branding, store design, and theme customization. I used Shopify’s Prestige theme, known for its sleek, elegant design, to create a premium look and feel.
Alek made our Shopify store faster and more effective. Conversions improved within weeks, and the whole process was smooth and professional. Highly recommend!
September 20, 2019
Premium Widget
Cabo Verde
Verified Purchase
Moreia

Moreia

Project Brief

Moreia was created as a personal exercise to combine my passion for sustainability, branding, and e-commerce into a tangible project. The goal was to learn how to position a brand as eco-conscious and premium, while creating an intuitive, conversion-friendly online store experience.

Project Goals & Strategy Overview

The aim was to build a Shopify store that could stand alongside real, high-end sustainable fashion brands.

Practice Branding Skills – Define a visual identity and storytelling approach for a fictional brand.

Learn Shopify Store Setup– Explore theme customization, collection organization, and product presentation.

Premium Look & Feel – Use the Prestige theme to design a polished, aspirational store.

Project Development Process

Step 1

Consultation

Started our journey with a simple idea and big dreams.
Step 2

Brand & Strategy Aligment

Launched our flagship product to an enthusiastic market.
Step 3

Launch funnel Setup

Expanded operations and reached new markets worldwide.
Step 4

Consulting & Campaign Support
Moreia: Sustainable Swimwear Meets Elegant Shopify Branding

Project Outcome Results

The result was a professional, premium-looking Shopify store that looked ready to launch as a real business. Moreia became a portfolio piece that helped me refine my branding approach and gain confidence in building e-commerce experiences from scratch.

Key achievements
  • Developed hands-on Shopify skills with theme customization
  • Learned how to position a brand as both premium and sustainable
  • Created a beautiful portfolio project to showcase early branding and e-commerce abilities

Business Impact
  • While Moreia was not a real business, it was a critical stepping stone in my journey as a Shopify specialist
  • The project taught me how to combine branding, UX, and storytelling — skills that I still apply to client projects today.
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Fully built Shopify store with customized Prestige theme

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100% branded visual direction (color palette, typography, and imagery)

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Clear and consistent sustainability messaging

Do you want to be the next?

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Alek Tysklind

Alek Tysklind

Shopify Theme Developer

I’m Alek, a Shopify optimization specialist with years of experience helping brands build faster, higher-converting stores. From speed improvements to CRO and migrations, I focus on creating Shopify experiences that drive real growth.

Moreia: Sustainable Swimwear Meets Elegant Shopify Branding

Moreia: Sustainable Swimwear Meets Elegant Shopify Branding

Moreia is a conceptual sustainable women’s swimwear brand based in Cabo Verde, designed as a business-for-good project with a B Corp mindset. The brand’s mission is to empower women to feel confident at the beach while promoting ocean-conscious fashion.

This was one of my earliest Shopify projects back in 2019 — a practice store I built to develop my skills in branding, store design, and theme customization. I used Shopify’s Prestige theme, known for its sleek, elegant design, to create a premium look and feel.

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