From Bali to Boutique: Rebuilding MarilouShop’s Digital Showroom

Where Costa Rican design meets Indonesian craftsmanship—now with a smoother online experience. We helped MarilouShop elevate their brand and serve both B2C and B2B audiences with a redesigned website. This case study explores how strategic design and functionality created a more professional and conversion-ready platform.

From Bali to Boutique: Rebuilding MarilouShop’s Digital Showroom
From Bali to Boutique: Rebuilding MarilouShop’s Digital Showroom

Project Brief

MarilouShop is a Costa Rica–based interior design studio offering sustainably sourced, handcrafted furniture made in Indonesia. Their clients include upscale restaurants, hotels, villas, and private residences looking for organic, tropical design with high-end finishes. While their products were strong, the website lacked structure, polish, and the features needed to serve both retail customers and professional buyers. Our project goal was to redesign the site to reflect the brand’s aesthetics, provide a clear product showcase, and integrate B2B capabilities to attract and convert hospitality and commercial clients.

Theme customization Theme Implementation

Project Goals & Strategy Overview

The primary focus of the project was to close the gap between the in-store experience and the online journey. Our CRO strategy was centered on building trust, improving usability, and giving users the right tools to shop with confidence.

  • Project Goal Icon

    Elevate Visual Identity & Navigation

    Make the site feel high-end, serene, and easy to navigate.

  • Project Goal Icon

    Integrate B2B Features

    Provide bulk inquiry options, project showcases, and client trust signals.

  • Project Goal Icon

    Build a Platform That Reflects Service Scope

    From production in Asia to on-site setup in Costa Rica.

Project Development Process

More Than a Redesign—A Functional, Scalable B2B Foundation. The website redesign was structured around clarity, credibility, and client segmentation, with added features for future growth.

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Brand & UX Discovery

Analyzed the existing site, catalog, and customer needs. Defined personas for B2C vs. B2B visitors to inform structure.

Visual Redesign & Architecture

Built a calming, organic visual system with better image use, whitespace, and clear CTAs. Simplified menus and added logical flow.

B2B Feature Integration

Developed custom project inquiry forms, a dedicated trade clients section, and project showcase galleries for credibility.

Optimization & Testing

Tested forms, navigation, and mobile performance. Streamlined lead capture paths for commercial clients and optimized for load speed.

Project Outcome Result

MarilouShop’s new website is now a true reflection of their values—clean, elevated, and functional. B2B clients can easily understand the scope of services and submit inquiries, while retail visitors enjoy a clearer product exploration experience. The improved design and layout boosted trust, time on site, and lead generation across segments.

+46%

increase in B2B project inquiries in first 60 days

-25%

reduction in bounce rate from homepage

+39%

more engagement with gallery/project showcase pages

+30%

improvement in mobile load time

Key Achievements

  • Delivered a refined, aligned brand feel across all screens
  • Reorganized menus, collection filters, and mobile UI for better browsing
  • Introduced commercial inquiry system and project lead capture
  • Clearer segmentation between B2B and retail flows

Business Impact

  • Positioned MarilouShop as a full-service sourcing partner, not just a furniture vendor
  • Improved brand perception among architects, developers, and hospitality buyers
  • Reduced time spent responding to unclear inquiries
  • Increased commercial project conversations through structured outreach

Cross-Platform Excellence

Our design adapts seamlessly across all devices, providing a consistent and optimized user experience from desktop to mobile.

iPad Mockup

Desktop Experience

Full-featured interface with comprehensive navigation and advanced functionality

mobile Mockup

Mobile

Touch-friendly interface

iPad Mockup

Ipad

Perfect for productivity

99

Desktop Comptability

All major Browsers

95

Mobile Performance

Lighthouse

100

Responsive Design

All screen sizes

Ready to Start Your Project?

Let's collaborate to bring your vision to life. Our team is ready to help you create exceptional digital experiences that engage users and deliver results.

Let's create something amazing together