Lifting Conversions: A CRO Makeover for Superbra

Lifting Conversions: A CRO Makeover for Superbra

Helping a trusted Dutch lingerie brand turn browsers into buyers with a tailored CRO strategy.
From confusion to conversion—how we optimized Superbra’s online store to reflect their in-store expertise.
This case study walks through our process, wins, and the impact of a strategic UX and CRO overhaul.
Alek made our Shopify store faster and more effective. Conversions improved within weeks, and the whole process was smooth and professional. Highly recommend!
April 15, 2025
Premium Widget
Amsterdam, Netherlands
Verified Purchase
Floor V.P

Floor V.P

Brand CEO

Project Brief

Superbra is a lingerie brand in the Netherlands with a loyal customer base, known for expert fittings, inclusive sizing, and exceptional in-store service. However, their online store wasn’t translating that same experience into sales. With growing mobile traffic and increasing competition in the lingerie market, Superbra needed their digital experience to mirror the warmth, trust, and guidance they offer offline. They approached us to improve performance, reduce friction, and increase user confidence—without compromising on brand tone or customer care.

Project Goals & Strategy Overview

The primary focus of the project was to close the gap between the in-store experience and the online journey. Our CRO strategy was centered on building trust, improving usability, and giving users the right tools to shop with confidence.

Improve Mobile Shopping Experience

Redesign mobile UX/UI to better serve the majority of their traffic.

Reduce Cart Abandonment

Identify and fix friction points in the checkout flow to minimize drop-offs.

Clarify Product Information and Fit Guidance

Enhance content, imagery, and tools to help customers find their perfect fit with confidence.

Project Development Process

Step 1

Consultation

Started our journey with a simple idea and big dreams.
Step 2

Brand & Strategy Aligment

Launched our flagship product to an enthusiastic market.
Step 3

Launch funnel Setup

Expanded operations and reached new markets worldwide.
Step 4

Consulting & Campaign Support
Lifting Conversions: A CRO Makeover for Superbra

Project Outcome Results

Superbra’s online store now delivers a user experience aligned with their reputation for personal service. Through data-backed decisions and iterative testing, we successfully boosted both user confidence and conversions. The final implementation proved that small design and messaging changes—when done strategically—can yield big results for niche e-commerce brands.

Key achievements
  • Revamped mobile-first product page design led to better user flow
  • Strategic use of social proof and fit guidance increased customer trust
  • Optimized cart and checkout sequence reduced friction at crucial steps
  • Fit quiz CTA placement and language boosted engagement by 35%

Business Impact
  • Higher return on ad spend through improved conversion rates
  • Decreased support queries related to size and fit
  • Increased repeat purchase rate by improving first-time buyer confidence
  • Enhanced customer satisfaction reflected in post-purchase survey results
+38%

Increase in User Engagement

-21%

Reduction in Bounce Rate

+44%

Increase in Conversion Rate

27%

Improvement in Customer Satisfaction

Do you want to be the next?

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Alek Tysklind

Alek Tysklind

Shopify Theme Developer

I’m Alek, a Shopify optimization specialist with years of experience helping brands build faster, higher-converting stores. From speed improvements to CRO and migrations, I focus on creating Shopify experiences that drive real growth.

Lifting Conversions: A CRO Makeover for Superbra

Lifting Conversions: A CRO Makeover for Superbra

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