Lifting Conversions: A CRO Makeover for Superbra

Helping a trusted Dutch lingerie brand turn browsers into buyers with a tailored CRO strategy. From confusion to conversion—how we optimized Superbra’s online store to reflect their in-store expertise. This case study walks through our process, wins, and the impact of a strategic UX and CRO overhaul.

Lifting Conversions: A CRO Makeover for Superbra
Lifting Conversions: A CRO Makeover for Superbra

Project Brief

Superbra is a lingerie brand in the Netherlands with a loyal customer base, known for expert fittings, inclusive sizing, and exceptional in-store service. However, their online store wasn’t translating that same experience into sales. With growing mobile traffic and increasing competition in the lingerie market, Superbra needed their digital experience to mirror the warmth, trust, and guidance they offer offline. They approached us to improve performance, reduce friction, and increase user confidence—without compromising on brand tone or customer care.

CRO Featured Landing page Theme customization

Project Goals & Strategy Overview

The primary focus of the project was to close the gap between the in-store experience and the online journey. Our CRO strategy was centered on building trust, improving usability, and giving users the right tools to shop with confidence.

  • Project Goal Icon

    Improve Mobile Shopping Experience

    Redesign mobile UX/UI to better serve the majority of their traffic.

  • Project Goal Icon

    Reduce Cart Abandonment

    Identify and fix friction points in the checkout flow to minimize drop-offs.

  • Project Goal Icon

    Clarify Product Information and Fit Guidance

    Enhance content, imagery, and tools to help customers find their perfect fit with confidence.

Project Development Process

We broke the project into four clear phases to systematically diagnose, test, and implement high-impact improvements—ensuring every change was grounded in user data and brand alignment.

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Audit & Insights

Full analytics and heatmap analysis, combined with session recordings and feedback from Superbra’s team and customers.

UX/UI Redesign

We redesigned key templates and mobile navigation, focused on clarity, ease of use, and brand consistency—especially on product and cart pages.

A/B Testing & Optimization

Multiple variants were tested, including fit guide CTAs, trust badge placements, and simplified cart flows.

Final Implementation

After identifying high-performing variants, we implemented the changes across the live store, ensuring technical integrity and performance optimization.

Project Outcome Result

Superbra’s online store now delivers a user experience aligned with their reputation for personal service. Through data-backed decisions and iterative testing, we successfully boosted both user confidence and conversions. The final implementation proved that small design and messaging changes—when done strategically—can yield big results for niche e-commerce brands.

+38%

Increase in User Engagement

-21%

Reduction in Bounce Rate

+44%

Increase in Conversion Rate

27%

Improvement in Customer Satisfaction

Key Achievements

  • Revamped mobile-first product page design led to better user flow
  • Strategic use of social proof and fit guidance increased customer trust
  • Optimized cart and checkout sequence reduced friction at crucial steps
  • Fit quiz CTA placement and language boosted engagement by 35%

Business Impact

  • Higher return on ad spend through improved conversion rates
  • Decreased support queries related to size and fit
  • Increased repeat purchase rate by improving first-time buyer confidence
  • Enhanced customer satisfaction reflected in post-purchase survey results
Before and After Icon

Mobile Experience Transformation

Comparing the mobile interface before and after our redesign process, highlighting the significant improvements in user experience.The new product page design resulted in a more intuitive, visually appealing shopping experience. Visitors were able to find what they needed faster, feel more confident in their purchasing decisions, and engage more with the content.

before
Original Design

Cluttered interface with poor accessibility

  • Inconsistent navigation patterns
  • Poor information hierarchy
  • Low contrast color scheme
Before Image
After
Redesigned Experience
Before Image
  • Free Shipping Bar progress bar
  • Key info above the fold
  • Simpler navigation
  • Visible reviews and USP

Cross-Platform Excellence

Our design adapts seamlessly across all devices, providing a consistent and optimized user experience from desktop to mobile.

iPad Mockup

Desktop Experience

Full-featured interface with comprehensive navigation and advanced functionality

mobile Mockup

Mobile

Touch-friendly interface

iPad Mockup

Ipad

Perfect for productivity

99

Desktop Comptability

All major Browsers

95

Mobile Performance

Lighthouse

100

Responsive Design

All screen sizes

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