Good at Core: A Wellness-Driven Shopify Store for Gac Nation

Good at Core: A Wellness-Driven Shopify Store for Gac Nation

Gac Nation is a U.S.-based wellness app available on the Apple App Store and Google Play, focused on helping people live well at their core.
To expand their mission and diversify revenue, I built a modern Shopify store that integrates seamlessly with their wellness identity, offering sustainable apparel and feel-good items—produced on demand to eliminate waste.
Alek made our Shopify store faster and more effective. Conversions improved within weeks, and the whole process was smooth and professional. Highly recommend!
Premium Widget
Texas, USA
Verified Purchase

Shina S

Store Manager

Project Brief

Gac Nation stands for Good at Core, a wellness brand that extends beyond its app to offer organic, sustainable apparel and lifestyle products. The Shopify project required creating a brand-new online store from scratch, connected to a U.S. fulfillment provider with on-demand production to ensure zero waste.
The challenge was to design a store that felt like a natural extension of their wellness app, while also optimizing for conversion rate optimization (CRO), sustainability messaging, and a clean, modern aesthetic that appeals to eco-conscious and wellness-focused consumers.

Project Goals & Strategy Overview

The Shopify store needed to serve as a credible extension of the Gac Nation app, drive e-commerce revenue, and reflect the brand’s core values of wellness and sustainability.

Seamless Brand Extension – Align the Shopify store with the identity of the Gac Nation wellness app.

Promote Sustainability– Highlight the on-demand, zero-waste production model and eco-friendly materials.

Conversion Optimization – Create a modern layout built to engage users and drive sales.

Project Development Process

Step 1

Consultation

Started our journey with a simple idea and big dreams.
Step 2

Brand & Strategy Aligment

Launched our flagship product to an enthusiastic market.
Step 3

Launch funnel Setup

Expanded operations and reached new markets worldwide.
Step 4

Consulting & Campaign Support
Good at Core: A Wellness-Driven Shopify Store for Gac Nation

Project Outcome Results

The new Shopify store successfully blends wellness identity with sustainable commerce, giving Gac Nation a platform to scale beyond subscriptions. It communicates trust, eco-values, and modern design while optimizing for engagement and conversions.

Key achievements
  • Built a brand-new Shopify store from scratch
  • Aligned store branding with Gac Nation wellness app identity
  • Integrated sustainable, on-demand U.S. fulfillment
  • Optimized layout and UX for conversions and engagement
  • Created storytelling sections to highlight eco-values and feel-good lifestyle

Business Impact
  • Enabled Gac Nation to diversify revenue beyond app subscriptions
  • Strengthened trust with wellness-minded and eco-conscious customers
  • Created a scalable e-commerce foundation for apparel and lifestyle expansion
  • Positioned Gac Nation as a wellness brand with purpose-driven commerce
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Alek Tysklind

Alek Tysklind

Shopify Theme Developer

I’m Alek, a Shopify optimization specialist with years of experience helping brands build faster, higher-converting stores. From speed improvements to CRO and migrations, I focus on creating Shopify experiences that drive real growth.

Good at Core: A Wellness-Driven Shopify Store for Gac Nation

Good at Core: A Wellness-Driven Shopify Store for Gac Nation

Gac Nation is a U.S.-based wellness app available on the Apple App Store and Google Play, focused on helping people live well at their core.
To expand their mission and diversify revenue, I built a modern Shopify store that integrates seamlessly with their wellness identity, offering sustainable apparel and feel-good items—produced on demand to eliminate waste.

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