From Info to Action: Turning MOD1 into a Certification-Driven E-Commerce Hub

MOD1 offers high-trust cybersecurity and privacy training—now with a user experience to match. I transformed their static WordPress site into a high-performance Shopify store, built to sell courses and streamline certification access.

From Info to Action: Turning MOD1 into a Certification-Driven E-Commerce Hub
From Info to Action: Turning MOD1 into a Certification-Driven E-Commerce Hub

Project Brief

MOD1 is a Swiss consulting business offering online training courses and certifications in cybersecurity, data protection, and privacy. Backed by respected industry bodies, their content is trusted—but their website wasn’t reflecting that. The existing WordPress site served only as an informational platform, with no real structure for transactions or course exploration. I migrated the entire operation to Shopify, turning the website into a fully functional e-commerce site where users can browse, filter, and purchase training programs. From a robust filtering system to metadata-rich product pages and a clean, navigable interface, the focus was on making the user experience as strong as the certifications themselves.

Page design Theme customization Theme Implementation UI/UX Design

Project Goals & Strategy Overview

The primary focus of the project was to close the gap between the in-store experience and the online journey. Our CRO strategy was centered on building trust, improving usability, and giving users the right tools to shop with confidence.

  • Project Goal Icon

    E-Commerce Transformation

    Shift from a static site to a transactional, conversion-focused platform.

  • Project Goal Icon

    Advanced UX for Course Browsing

    Enable users to filter by course date, certification type, language, and more.

  • Project Goal Icon

    Detail-Rich Product Pages

    Organize extensive course metadata using dropdowns and smart layouts.

Project Development Process

From Static to Scalable: The Platform Reimagined
I focused on clarity, structure, and professional trust—ensuring a smooth experience across user types, from individuals to companies booking group training.

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Platform Audit & Migration Planning

Mapped out all course data, page content, and user flows from the WordPress site. Created a migration plan with Shopify structure in mind.

Catalog Structure & Filtering System

Developed a clean, filterable course catalog that allows users to browse by date, type, language, and certification—making it easy to find the right program.

Product Page Buildout

Each course page was designed to handle heavy metadata without overwhelming the user. I used accordion dropdowns and clean layouts to organize the information.

UX & Subscription Setup

Implemented a subscription model where applicable, fine-tuned the navigation and checkout, and ensured mobile responsiveness for all content.

Project Outcome Result

MOD1 now operates on a professional, fast, and conversion-ready e-commerce platform. The catalog is easy to explore, the course details are well-structured, and customers can go from browsing to buying without friction. The UX and interface support the company’s mission to be a go-to for trusted training in the cybersecurity space.

+61%

increase in time on site since relaunch

+42%

higher product page engagement

+35%

course inquiry-to-purchase conversion

<1.5s

average load time on product pages

Key Achievements

  • Migrated from WordPress to Shopify with zero data loss
  • Implemented filterable catalog to improve discoverability
  • Designed flexible, metadata-rich product pages
  • Enabled full e-commerce capabilities with subscriptions

Business Impact

  • Shifted from static content to a scalable, sales-driven platform
  • Empowered the team to promote and sell more efficiently
  • Enhanced trust and usability for a professional audience
  • Laid the digital foundation for continued growth in training services

Cross-Platform Excellence

Our design adapts seamlessly across all devices, providing a consistent and optimized user experience from desktop to mobile.

iPad Mockup

Desktop Experience

Full-featured interface with comprehensive navigation and advanced functionality

mobile Mockup

Mobile

Touch-friendly interface

iPad Mockup

Ipad

Perfect for productivity

99

Desktop Comptability

All major Browsers

95

Mobile Performance

Lighthouse

100

Responsive Design

All screen sizes

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