Precision & Prestige: Elevating the Digital Experience for Fullord
I helped Fullord refine their digital storefront for international luxury buyers with speed, clarity, and elegance. This case study covers how subtle technical enhancements made a big impact on user experience and conversion.
Project Brief
Fullord is a Geneva-based luxury jewelry brand that embodies Swiss craftsmanship and elegance. Their signature pieces blend bold design with timeless sophistication, catering to an international clientele. While the brand had a solid Shopify presence, it lacked the technical fine-tuning needed for its premium audience—especially across global markets. We supported Fullord with enhancements to their Shopify theme, implemented international pricing per market, streamlined the product page experience, and optimized performance for faster load times. These refinements helped bring the digital experience in line with the brand’s high-end positioning.
Project Goals & Strategy Overview
The primary focus of the project was to close the gap between the in-store experience and the online journey. Our CRO strategy was centered on building trust, improving usability, and giving users the right tools to shop with confidence.
Project Development Process
Project Outcome Result
The result is a faster, smarter, more globally-aware luxury storefront. Fullord’s customers now enjoy tailored pricing, a refined mobile shopping experience, and smoother access to high-end collections. Subtle backend adjustments led to major improvements in perception, performance, and professionalism.
+28%
improvement in global bounce rate
+18%
increase in conversion for international visitors
-21%
decrease in product page load time
+25%
increase in return visits from mobile users
Key Achievements
- Enabled country-specific pricing with Shopify Markets
- Enhanced mobile and desktop product pages without redesign
- Improved load speed through technical optimization
- Supported theme functionality to align with luxury positioning
Business Impact
- Elevated international buying experience for high-value clients
- Strengthened foundation for future campaigns and global expansion
- Increased trust and professionalism through performance gains
- Reduced tech friction for global shoppers, especially on mobile
Cross-Platform Excellence
Our design adapts seamlessly across all devices, providing a consistent and optimized user experience from desktop to mobile.
Desktop Experience
Full-featured interface with comprehensive navigation and advanced functionality
Mobile
Touch-friendly interface
Ipad
Perfect for productivity
99
Desktop Comptability
All major Browsers
95
Mobile Performance
Lighthouse
100
Responsive Design
All screen sizes
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