Precision & Prestige: Elevating the Digital Experience for Fullord

Precision & Prestige: Elevating the Digital Experience for Fullord

I helped Fullord refine their digital storefront for international luxury buyers with speed, clarity, and elegance.
This case study covers how subtle technical enhancements made a big impact on user experience and conversion.
Alek made our Shopify store faster and more effective. Conversions improved within weeks, and the whole process was smooth and professional. Highly recommend!
Premium Widget
Geneva, Switzerland
Verified Purchase
Eric Stucky

Eric Stucky

Marketing manager

Project Brief

Fullord is a Geneva-based luxury jewelry brand that embodies Swiss craftsmanship and elegance. Their signature pieces blend bold design with timeless sophistication, catering to an international clientele. While the brand had a solid Shopify presence, it lacked the technical fine-tuning needed for its premium audience—especially across global markets. We supported Fullord with enhancements to their Shopify theme, implemented international pricing per market, streamlined the product page experience, and optimized performance for faster load times. These refinements helped bring the digital experience in line with the brand’s high-end positioning.

Project Goals & Strategy Overview

The aim was to reinforce the luxury feel, enhance international usability, and improve performance—all without altering the core brand look.

International Market Adaptation

Show localized pricing to match expectations of global buyers.

Luxury-Grade Product Presentation

Enhance product pages for clarity, emotion, and ease of purchase.

Performance & Speed Optimization

Deliver a seamless experience worthy of a high-ticket brand.

Project Development Process

Step 1

Consultation

Started our journey with a simple idea and big dreams.
Step 2

Brand & Strategy Aligment

Launched our flagship product to an enthusiastic market.
Step 3

Launch funnel Setup

Expanded operations and reached new markets worldwide.
Step 4

Consulting & Campaign Support
Precision & Prestige: Elevating the Digital Experience for Fullord

Project Outcome Results

The result is a faster, smarter, more globally-aware luxury storefront. Fullord’s customers now enjoy tailored pricing, a refined mobile shopping experience, and smoother access to high-end collections. Subtle backend adjustments led to major improvements in perception, performance, and professionalism.

Key achievements
  • Enabled country-specific pricing with Shopify Markets
  • Enhanced mobile and desktop product pages without redesign
  • Improved load speed through technical optimization
  • Supported theme functionality to align with luxury positioning

Business Impact
  • Elevated international buying experience for high-value clients
  • Strengthened foundation for future campaigns and global expansion
  • Increased trust and professionalism through performance gains
  • Reduced tech friction for global shoppers, especially on mobile
+28%

improvement in global bounce rate

+18%

increase in conversion for international visitors

-21%

decrease in product page load time

+25%

increase in return visits from mobile users

Do you want to be the next?

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Alek Tysklind

Alek Tysklind

Shopify Theme Developer

I’m Alek, a Shopify optimization specialist with years of experience helping brands build faster, higher-converting stores. From speed improvements to CRO and migrations, I focus on creating Shopify experiences that drive real growth.

Precision & Prestige: Elevating the Digital Experience for Fullord

Precision & Prestige: Elevating the Digital Experience for Fullord

Luxury is in the details—on the wrist and on the web.


We helped Fullord refine their digital storefront for international luxury buyers with speed, clarity, and elegance.


This case study covers how subtle technical enhancements made a big impact on user experience and conversion.

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