Precision & Prestige: Elevating the Digital Experience for Fullord

Precision & Prestige: Elevating the Digital Experience for Fullord

I helped Fullord refine their digital storefront for international luxury buyers with speed, clarity, and elegance.
This case study covers how subtle technical enhancements made a big impact on user experience and conversion.
Geneva, Switzerland
Eric Stucky

Eric Stucky

Marketing manager

Project Brief

Fullord is a Geneva-based luxury jewelry brand that embodies Swiss craftsmanship and elegance. Their signature pieces blend bold design with timeless sophistication, catering to an international clientele. While the brand had a solid Shopify presence, it lacked the technical fine-tuning needed for its premium audience—especially across global markets. We supported Fullord with enhancements to their Shopify theme, implemented international pricing per market, streamlined the product page experience, and optimized performance for faster load times. These refinements helped bring the digital experience in line with the brand’s high-end positioning.

Project Goals & Strategy Overview

The aim was to reinforce the luxury feel, enhance international usability, and improve performance—all without altering the core brand look.

International Market Adaptation

Show localized pricing to match expectations of global buyers.

Luxury-Grade Product Presentation

Enhance product pages for clarity, emotion, and ease of purchase.

Performance & Speed Optimization

Deliver a seamless experience worthy of a high-ticket brand.
Step 1

Theme Assessment & Consultation

Audited current theme performance, international setup, and product content structure. Identified friction points for mobile and global users.

Step 2

International Market Pricing Setup

Enabled localized pricing through Shopify Markets configuration. Ensured customers in different countries see accurate, relevant prices.

Step 3

Product Page Enhancements

Adjusted layouts, improved load order for images, cleaned up mobile UI, and added focus to CTAs and benefits.

Step 4

Speed & Asset Optimization

Compressed high-resolution media, removed redundant scripts, and optimized font loading and rendering to reduce page load time.
Precision & Prestige: Elevating the Digital Experience for Fullord

Project Outcome Results

The result is a faster, smarter, more globally-aware luxury storefront. Fullord’s customers now enjoy tailored pricing, a refined mobile shopping experience, and smoother access to high-end collections. Subtle backend adjustments led to major improvements in perception, performance, and professionalism.

Key achievements
  • Enabled country-specific pricing with Shopify Markets
  • Enhanced mobile and desktop product pages without redesign
  • Improved load speed through technical optimization
  • Supported theme functionality to align with luxury positioning

Business Impact
  • Elevated international buying experience for high-value clients
  • Strengthened foundation for future campaigns and global expansion
  • Increased trust and professionalism through performance gains
  • Reduced tech friction for global shoppers, especially on mobile
+28%

improvement in global bounce rate

+18%

increase in conversion for international visitors

-21%

decrease in product page load time

+25%

increase in return visits from mobile users

""
Eric Stucky

Eric Stucky

Marketing manager

Do you want to be the next?

Book a Free Consultation Call
Alek Tysklind

Alek Tysklind

Shopify Theme Developer

I’m Alek, a Shopify optimization specialist with years of experience helping brands build faster, higher-converting stores. From speed improvements to CRO and migrations, I focus on creating Shopify experiences that drive real growth.

Precision & Prestige: Elevating the Digital Experience for Fullord

Precision & Prestige: Elevating the Digital Experience for Fullord

Luxury is in the details—on the wrist and on the web.


We helped Fullord refine their digital storefront for international luxury buyers with speed, clarity, and elegance.


This case study covers how subtle technical enhancements made a big impact on user experience and conversion.