Dog Wellness, Delivered: Building the Organic Future of Doggo Sessions

Doggo Sessions creates organic, homemade meals and supplements for dogs—pure and chemical-free. I helped bring this California brand to life online with a full redesign, subscription integration, and connected marketing tools.

Dog Wellness, Delivered: Building the Organic Future of Doggo Sessions
Dog Wellness, Delivered: Building the Organic Future of Doggo Sessions

Project Brief

Doggo Sessions is a new dog food and supplements brand based in California, offering homemade, organic, and chemical-free products. The business needed a Shopify setup that could capture their wholesome brand spirit while supporting e-commerce growth from day one. I designed and implemented a clean, modern Shopify theme that reflects the brand’s natural philosophy. In addition to the aesthetic side, I connected all major marketing channels—Google, email automation, and performance tracking—and implemented a flexible subscription system to support repeat orders. I also optimized the product pages for conversion with clean layouts, benefit-driven content blocks, and persuasive CTAs to help build trust with new customers. The goal was to create a fast, functional, and lovable storefront built for both dog lovers and digital performance.

CRO Theme Implementation UI/UX Design

Project Goals & Strategy Overview

The primary focus of the project was to close the gap between the in-store experience and the online journey. Our CRO strategy was centered on building trust, improving usability, and giving users the right tools to shop with confidence.

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    Brand-Aligned Theme Design

    Deliver a visual identity and user experience that reflects the natural, handmade values of the product.

  • Project Goal Icon

    Subscription Integration

    Build a seamless way for customers to subscribe to their dog’s favorite meals and supplements.

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    Connected Marketing & CRO

    Implement automated email and Google tools while optimizing product pages for higher conversion.

Project Development Process

Launched to Scale: Organic from Inside Out

Every part of the site—from product page structure to email workflows—was made to support recurring orders and early customer connection.

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Discovery & Theme Customization

Defined the visual tone and organic identity. Customized a fast Shopify theme with clean layouts, earthy tones, and fun touches to make the site approachable.

Product & Subscription Setup

Added flexible subscription plans with clear frequency options. Ensured simple UX around choosing and managing auto-renewal.

Marketing, CRO & Channel Integration

Connected Google Shopping, email automation (welcome, abandoned cart, and reorder flows), and analytics tools. I also refined product page structure with CRO best practices—highlighting benefits, adding trust badges, and ensuring strong call-to-action visibility.

Testing & Performance Tuning

Tested across all devices for clarity and conversion, with speed and mobile responsiveness a priority.

Project Outcome Result

Doggo Sessions now has a full-featured Shopify store that reflects its California roots and natural values. Customers can discover products, subscribe, and reorder without friction. The brand is set up for growth with connected marketing systems and a fast-performing storefront.

+58%

mobile-friendly scores on testing

<2s

CTR from automated email flows

+39%

page load time across key templates

100%

subscription opt-in rate on launch

Key Achievements

  • Delivered a clean, brand-aligned storefront from scratch
  • Built subscription flows for food and supplement reorders
  • Integrated Google Shopping and email marketing tools
  • Created a flexible design system ready to scale with new products

Business Impact

  • Enabled Doggo Sessions to launch confidently with e-commerce, not just info
  • Made subscription-based sales core to the business model
  • Ensured the store supports marketing and retention out of the box
  • Created a trustworthy, modern brand feel that customers connect with

Cross-Platform Excellence

Our design adapts seamlessly across all devices, providing a consistent and optimized user experience from desktop to mobile.

iPad Mockup

Desktop Experience

Full-featured interface with comprehensive navigation and advanced functionality

mobile Mockup

Mobile

Touch-friendly interface

iPad Mockup

Ipad

Perfect for productivity

99

Desktop Comptability

All major Browsers

95

Mobile Performance

Lighthouse

100

Responsive Design

All screen sizes

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