Crafting Survival: How Centroartesano Reinvented Itself Online

Centroartesano, a traditional arts & crafts brand in Madrid, faced serious financial struggles in 2019. I helped bring the business online with Shopify just in time to weather the COVID storm—and beyond.

Crafting Survival: How Centroartesano Reinvented Itself Online
Crafting Survival: How Centroartesano Reinvented Itself Online

Project Brief

Centroartesano is a local arts & crafts brand in Madrid, Spain, with deep roots in traditional supplies and hobby culture. By 2019, the business was under pressure due to declining foot traffic and changing consumer behavior. I was brought in to design and launch a Shopify storefront that would modernize their sales model, connect with online shoppers, and keep the business relevant. The new website was built with full Google Shopping feed integration, fast local delivery options, and Shopify POS to support in-store and multi-channel sales. When the COVID-19 pandemic hit just months later, this digital transformation became essential to keeping the business alive. With the new infrastructure in place, Centroartesano was able to fulfill orders, offer home delivery, and stay connected with local customers while shops were closed.

POS Speed Performance Theme Implementation

Project Goals & Strategy Overview

The primary focus of the project was to close the gap between the in-store experience and the online journey. Our CRO strategy was centered on building trust, improving usability, and giving users the right tools to shop with confidence.

  • Project Goal Icon

    Launch E-commerce Capabilities

    Build a Shopify site that allows full online product discovery and purchasing.

  • Project Goal Icon

    Enable Local Fulfillment & Delivery

    Add a fast, easy way to deliver to nearby customers during lockdown and beyond.

  • Project Goal Icon

    Support Omnichannel Sales

    Integrate Shopify POS to manage in-store and online inventory together.

Project Development Process

E-commerce as a Lifeline
This project was about quickly and efficiently setting up a store that could sell, deliver, and stay visible in uncertain times.

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Site Build & Shopify Setup

Designed and launched a fresh, accessible Shopify theme. Added essential navigation and category logic for arts & crafts supplies.

Google Shopping & Marketing Feed Integration

Connected product catalog to Google Shopping to drive local search traffic and visibility.

Local Delivery & Store Pickup Features

Set up a local delivery system and checkout logic to support nearby customers. Helped Centroartesano stay active when physical stores were closed.

Shopify POS & Omnichannel Sync

Installed Shopify POS and synced inventory across online and offline channels to streamline management and reduce stock issues.

Project Outcome Result

The new Shopify site allowed Centroartesano to stay operational during the COVID crisis and beyond. The store now serves as a core part of the business model, combining physical and digital retail with ease.

+100%

increase in online sales within the first 3 months of launch

+65%

of sales fulfilled through local delivery during lockdown

100%

POS and inventory sync between physical and online store

+38%

product visibility increase via Google Shopping integration

Key Achievements

  • Launched a fully functional e-commerce store just before the pandemic
  • Enabled Centroartesano to keep selling through lockdown
  • Delivered a user-friendly Shopify POS and unified stock system
  • Connected the brand to local customers through delivery and online visibility

Business Impact

  • Prevented business closure during a critical financial moment
  • Future-proofed the store with modern sales infrastructure
  • Created new revenue channels through online orders and Google Shopping
  • Strengthened Centroartesano’s position as a go-to arts & crafts store in Madrid

Cross-Platform Excellence

Our design adapts seamlessly across all devices, providing a consistent and optimized user experience from desktop to mobile.

iPad Mockup

Desktop Experience

Full-featured interface with comprehensive navigation and advanced functionality

mobile Mockup

Mobile

Touch-friendly interface

iPad Mockup

Ipad

Perfect for productivity

99

Desktop Comptability

All major Browsers

95

Mobile Performance

Lighthouse

100

Responsive Design

All screen sizes

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