Countdown to Launch: Building Momentum for Olivia Wyss’s Kickstarter Debut

Countdown to Launch: Building Momentum for Olivia Wyss’s Kickstarter Debut

Swiss precision meets startup ambition.
Olivia Wyss is a new watch brand preparing to make waves on Kickstarter.
I helped shape their digital pre-launch presence with a high-converting landing page and strategic consulting.
Alek made our Shopify store faster and more effective. Conversions improved within weeks, and the whole process was smooth and professional. Highly recommend!
Premium Widget
Neuchatel, Switzerland
Verified Purchase
Christophe

Christophe

Business Owner

Project Brief

Olivia Wyss is an emerging Swiss watch brand blending minimalist elegance with premium craftsmanship. Ahead of their Kickstarter campaign launch this summer, they needed a branded landing page to introduce the project / shopify store, share their vision, and collect early interest. I created a custom password-protected landing page using Flypages, complete with storytelling, brand visuals, and lead generation elements. In parallel, I supported the team with launch strategy consulting to ensure every visitor touchpoint served a purpose—from buzz to conversion.

Project Goals & Strategy Overview

The objective was to make the most of the pre-launch window—building curiosity, capturing emails, and setting a clear tone for the brand’s Kickstarter debut.

Create a Clean & Trustworthy Landing Page

Communicate the brand vision and value while keeping the experience premium and uncluttered.

Generate Email Leads for Launch Day

Capture interest from early adopters and watch enthusiasts.

Support Campaign Readiness

Offer strategic consulting to optimize messaging, launch timing, and conversion flow.

Project Development Process

Step 1

Consultation

Started our journey with a simple idea and big dreams.
Step 2

Brand & Strategy Aligment

Launched our flagship product to an enthusiastic market.
Step 3

Launch funnel Setup

Expanded operations and reached new markets worldwide.
Step 4

Consulting & Campaign Support
Countdown to Launch: Building Momentum for Olivia Wyss’s Kickstarter Debut

Project Outcome Results

The result is a clean, confident landing page that communicates the Olivia Wyss identity while priming the audience for what’s to come. Early momentum is already building, with leads flowing in and strategic messaging locked in ahead of the Kickstarter push.

Key achievements
  • Built a custom Flypages landing page aligned with the brand
  • Delivered strategic clarity on pre-launch positioning
  • Created a smooth lead capture funnel for Kickstarter readiness
  • Balanced mystery and message to keep engagement high

Business Impact
  • Gained early traction with a fast-growing launch list
  • Laid the groundwork for a focused, well-executed campaign launch
  • Enabled confident ad spend with strong landing page performance
  • Positioned Olivia Wyss as a premium player ahead of debut
Coming soon
Coming soon
Coming soon
Coming soon

Do you want to be the next?

Book a Free Consultation Call
Alek Tysklind

Alek Tysklind

Shopify Theme Developer

I’m Alek, a Shopify optimization specialist with years of experience helping brands build faster, higher-converting stores. From speed improvements to CRO and migrations, I focus on creating Shopify experiences that drive real growth.

Countdown to Launch: Building Momentum for Olivia Wyss’s Kickstarter Debut

Countdown to Launch: Building Momentum for Olivia Wyss’s Kickstarter Debut

Swiss precision meets startup ambition.Olivia Wyss is a new watch brand preparing to make waves on Kickstarter.
I helped shape their digital pre-launch presence with a high-converting landing page and strategic consulting.

Related Services