Countdown to Launch: Building Momentum for Olivia Wyss’s Kickstarter Debut

Swiss precision meets startup ambition. Olivia Wyss is a new watch brand preparing to make waves on Kickstarter. I helped shape their digital pre-launch presence with a high-converting landing page and strategic consulting.

Countdown to Launch: Building Momentum for Olivia Wyss’s Kickstarter Debut
Countdown to Launch: Building Momentum for Olivia Wyss’s Kickstarter Debut

Project Brief

Olivia Wyss is an emerging Swiss watch brand blending minimalist elegance with premium craftsmanship. Ahead of their Kickstarter campaign launch this summer, they needed a branded landing page to introduce the project / shopify store, share their vision, and collect early interest. I created a custom password-protected landing page using Flypages, complete with storytelling, brand visuals, and lead generation elements. In parallel, I supported the team with launch strategy consulting to ensure every visitor touchpoint served a purpose—from buzz to conversion.

Featured Landing page Page design

Project Goals & Strategy Overview

The primary focus of the project was to close the gap between the in-store experience and the online journey. Our CRO strategy was centered on building trust, improving usability, and giving users the right tools to shop with confidence.

  • Project Goal Icon

    Create a Clean & Trustworthy Landing Page

    Communicate the brand vision and value while keeping the experience premium and uncluttered.

  • Project Goal Icon

    Generate Email Leads for Launch Day

    Capture interest from early adopters and watch enthusiasts.

  • Project Goal Icon

    Support Campaign Readiness

    Offer strategic consulting to optimize messaging, launch timing, and conversion flow.

Project Development Process

Minimalist Design, Maximum Intent
The project focused on clarity, speed, and future-readiness—making sure every part of the experience supported the brand’s big Kickstarter moment.

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Brand & Strategy Alignment

Held strategic sessions to shape messaging, define value propositions, and outline key selling points for Kickstarter. Identified what to reveal—and what to save—for maximum intrigue.

Flypages Build & Customization

Developed a stylish password-protected page using Flypages. Included a brand introduction, campaign teaser, and lead capture form, all optimized for mobile.

Launch Funnel Setup

Integrated email collection with early access incentive. Designed clear messaging and layout hierarchy to guide attention to the signup.

Consulting & Campaign Support

Provided ongoing advice on pre-launch funnel design, audience nurturing, and positioning strategies to increase campaign readiness and traction.

Project Outcome Result

The result is a clean, confident landing page that communicates the Olivia Wyss identity while priming the audience for what’s to come. Early momentum is already building, with leads flowing in and strategic messaging locked in ahead of the Kickstarter push.

+550

qualified leads captured within the first 4 weeks

+39%

email open rate above benchmark in warm-up campaigns

+17%

signup conversion rate from paid ads

<1.2s

page load time across devices

Key Achievements

  • Built a custom Flypages landing page aligned with the brand
  • Delivered strategic clarity on pre-launch positioning
  • Created a smooth lead capture funnel for Kickstarter readiness
  • Balanced mystery and message to keep engagement high

Business Impact

  • Gained early traction with a fast-growing launch list
  • Laid the groundwork for a focused, well-executed campaign launch
  • Enabled confident ad spend with strong landing page performance
  • Positioned Olivia Wyss as a premium player ahead of debut

Cross-Platform Excellence

Our design adapts seamlessly across all devices, providing a consistent and optimized user experience from desktop to mobile.

iPad Mockup

Desktop Experience

Full-featured interface with comprehensive navigation and advanced functionality

mobile Mockup

Mobile

Touch-friendly interface

iPad Mockup

Ipad

Perfect for productivity

99

Desktop Comptability

All major Browsers

95

Mobile Performance

Lighthouse

100

Responsive Design

All screen sizes

Ready to Start Your Project?

Let's collaborate to bring your vision to life. Our team is ready to help you create exceptional digital experiences that engage users and deliver results.

Let's create something amazing together