Countdown to Launch: Building Momentum for Olivia Wyss’s Kickstarter Debut
Swiss precision meets startup ambition. Olivia Wyss is a new watch brand preparing to make waves on Kickstarter. I helped shape their digital pre-launch presence with a high-converting landing page and strategic consulting.



Project Brief
Olivia Wyss is an emerging Swiss watch brand blending minimalist elegance with premium craftsmanship. Ahead of their Kickstarter campaign launch this summer, they needed a branded landing page to introduce the project / shopify store, share their vision, and collect early interest. I created a custom password-protected landing page using Flypages, complete with storytelling, brand visuals, and lead generation elements. In parallel, I supported the team with launch strategy consulting to ensure every visitor touchpoint served a purpose—from buzz to conversion.
Project Goals & Strategy Overview
The primary focus of the project was to close the gap between the in-store experience and the online journey. Our CRO strategy was centered on building trust, improving usability, and giving users the right tools to shop with confidence.
Project Development Process




Project Outcome Result
The result is a clean, confident landing page that communicates the Olivia Wyss identity while priming the audience for what’s to come. Early momentum is already building, with leads flowing in and strategic messaging locked in ahead of the Kickstarter push.
+550
qualified leads captured within the first 4 weeks
+39%
email open rate above benchmark in warm-up campaigns
+17%
signup conversion rate from paid ads
<1.2s
page load time across devices
Key Achievements
- Built a custom Flypages landing page aligned with the brand
- Delivered strategic clarity on pre-launch positioning
- Created a smooth lead capture funnel for Kickstarter readiness
- Balanced mystery and message to keep engagement high
Business Impact
- Gained early traction with a fast-growing launch list
- Laid the groundwork for a focused, well-executed campaign launch
- Enabled confident ad spend with strong landing page performance
- Positioned Olivia Wyss as a premium player ahead of debut
Cross-Platform Excellence
Our design adapts seamlessly across all devices, providing a consistent and optimized user experience from desktop to mobile.

Desktop Experience
Full-featured interface with comprehensive navigation and advanced functionality

Mobile
Touch-friendly interface

Ipad
Perfect for productivity
99
Desktop Comptability
All major Browsers
95
Mobile Performance
Lighthouse
100
Responsive Design
All screen sizes
Ready to Start Your Project?
Let's collaborate to bring your vision to life. Our team is ready to help you create exceptional digital experiences that engage users and deliver results.
Let's create something amazing together