Time Well Spent: Optimizing Impact & Sales for a Purpose-Driven Watch Brand

Time Well Spent: Optimizing Impact & Sales for a Purpose-Driven Watch Brand

This watch brand isn’t just selling timepieces—they’re building a better future.
Our work helped elevate their online presence with CRO-focused enhancements and custom theme development.
Singapore
Mario

Mario

Head of sales

Project Brief

Founded in 2019 and headquartered in Singapore, this Danish watch company blends timeless design with a powerful mission: to make a difference. With every watch sold, the brand contributes to building schools across Africa and Asia, making education more accessible to underserved communities. As the brand prepared for a new growth phase, we were brought in to support their new theme launch, elevate the brand’s online experience, and fine-tune the website for conversions. The goal was to create a shopping journey as refined as the watches—and as impactful as the mission.

Project Goals & Strategy Overview

The focus was on polishing the brand’s visual and functional story—making sure it matched the premium feel of the watches and the social value behind every purchase.

Enhance New Theme Functionality

Build new sections and fine-tune layouts to support storytelling and sales.

Improve Conversion Readiness

Optimize for mobile, streamline buying flows, and surface key trust signals.

Support Mission-Driven Storytelling

Showcase the brand’s global impact without compromising user experience.
Step 1

Theme Evaluation & CRO Audit

Assessed the structure, layout, and mobile usability. Identified opportunities for content placement, CTA clarity, and social proof integration.

Step 2

Section Development & Customizations

Built custom sections to better showcase impact stories, highlight craftsmanship, and improve product storytelling. Added options to the theme customizer for future flexibility.

Step 3

Mobile & Funnel Optimization

Refined the mobile shopping experience—sticky add-to-cart, faster access to product info, clearer payment options, and reduced distractions

Step 4

Testing & Fine-Tuning
Tested across devices and browsers. Ensured layout consistency, CTA visibility, and performance benchmarks were met.
Time Well Spent: Optimizing Impact & Sales for a Purpose-Driven Watch Brand

Project Outcome Results

The enhanced site now better reflects the values behind the brand and improves the buyer experience. Visitors are greeted with stronger visuals, clearer messaging, and easier navigation—especially on mobile. Product storytelling and mission-driven content work in harmony, creating a seamless and emotionally compelling shopping experience.

Key achievements
  • Added theme customizer controls for long-term flexibility
  • Streamlined mobile and desktop product journeys
  • Better surfaced brand mission and social impact storiesLaunched new CRO-enhanced sections without disrupting existing theme

Business Impact
  • Positioned the brand for continued global growth without losing authenticity
  • Created a scalable theme foundation ready for seasonal campaigns and new product drops
  • Higher engagement with cause-driven content = more meaningful purchases
  • Increased conversions while reinforcing customer loyalty
+22%

increase in average time spent on product pages

+36%

-19% drop in cart abandonment rate

-19%

uplift in engagement on “Our Impact” sections

+27%

increase in mobile conversion rate

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Mario

Mario

Head of sales

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Alek Tysklind

Alek Tysklind

Shopify Theme Developer

I’m Alek, a Shopify optimization specialist with years of experience helping brands build faster, higher-converting stores. From speed improvements to CRO and migrations, I focus on creating Shopify experiences that drive real growth.

Time Well Spent: Optimizing Impact & Sales for a Purpose-Driven Watch Brand

Time Well Spent: Optimizing Impact & Sales for a Purpose-Driven Watch Brand

Where minimalist Danish design meets meaningful global impact.

This watch brand isn’t just selling timepieces—they’re building a better future.
Our work helped elevate their online presence with CRO-focused enhancements and custom theme development.