A Stage of Her Own: Launching Blazy Flash’s Digital Presence

Blazy Flash is a dynamic keynote speaker and event host based in Zurich. I helped her launch a bold new Shopify site to promote her work and sell her services across Europe.

A Stage of Her Own: Launching Blazy Flash’s Digital Presence
A Stage of Her Own: Launching Blazy Flash’s Digital Presence

Project Brief

Blazy Flash is a charismatic keynote speaker, moderator, and creative force known for her powerful presence and unique alter ego transformations. Based in Zurich, she engages with audiences at business events, cultural panels, and podcasts throughout Switzerland and Europe. The project goal was to build her personal brand online from the ground up using Shopify—not as a product store, but as a platform to sell speaking services, showcase dynamic media, and position her as a modern thought leader. The site features curated videos, bold visuals, and in-depth interviews with acclaimed artists, athletes, and business innovators. The focus was on storytelling, personality, and seamless navigation across devices to support both discovery and conversion.

Theme Implementation

Project Goals & Strategy Overview

The primary focus of the project was to close the gap between the in-store experience and the online journey. Our CRO strategy was centered on building trust, improving usability, and giving users the right tools to shop with confidence.

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    Strong Visual Identity

    Design a bold, modern site that expresses the energy and range of Blazy Flash’s brand.

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    Sell Services via Shopify– Structure her offerings as products, allowing her to reach and convert clients across Switzerland and Europe.

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    Multimedia Storytelling

    Feature videos, interviews, and dynamic visuals to establish authority and drive engagement.

Project Development Process

Bringing a Personal Brand to Life
Blazy Flash doesn’t fit a traditional mold, and neither did this project. I focused on designing a site that felt fluid, expressive, and ready to convert interest into bookings.

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A Site That Performs Like a StageEvery element was built to support her credibility, creativity, and conversion—from first scroll to final click.

Discovery & Content Direction

Worked closely on brand tone and structure. Outlined how services, events, and media would be presented in an engaging, scroll-friendly format.

Service Setup & Booking Logic

Added each service as a shoppable product with booking prompts and calls-to-action. Integrated a contact flow and purchase-ready structure to simplify outreach.

Final Polish & Launch Support

Tested speed, responsiveness, and SEO essentials. Ensured everything was fast, accessible, and visually striking across all screen sizes.

Project Outcome Result

Blazy Flash now has a digital platform worthy of her voice, presence, and momentum. Her site positions her as a premium speaker and creative force—making it easy for clients across industries to discover her work and book her directly through Shopify.

+83%

time on page for video-rich content

100%

mobile responsiveness across devices

<2s

average page load time

+45%

engagement on service CTA buttons post-launch

Key Achievements

  • Built a completely custom personal brand site on Shopify
  • Delivered a vibrant, high-performing platform ready for growth
  • Integrated media interviews and storytelling content seamlessly
  • Implemented service-as-product structure for smooth booking

Business Impact

  • Helped Blazy Flash formalize and monetize her speaking career
  • Enabled cross-border service visibility across Europe
  • Provided a future-ready site to expand into podcasts, events, and more
  • Built a scalable foundation for PR, branding, and professional outreach

Cross-Platform Excellence

Our design adapts seamlessly across all devices, providing a consistent and optimized user experience from desktop to mobile.

iPad Mockup

Desktop Experience

Full-featured interface with comprehensive navigation and advanced functionality

mobile Mockup

Mobile

Touch-friendly interface

iPad Mockup

Ipad

Perfect for productivity

99

Desktop Comptability

All major Browsers

95

Mobile Performance

Lighthouse

100

Responsive Design

All screen sizes

Ready to Start Your Project?

Let's collaborate to bring your vision to life. Our team is ready to help you create exceptional digital experiences that engage users and deliver results.

Let's create something amazing together