Driving Results: A CRO and UX Tune-Up for WeatherTech Europe

Driving Results: A CRO and UX Tune-Up for WeatherTech Europe

Transforming a utility-focused e-commerce store into a conversion-optimized experience. We helped WeatherTech’s European branch align its digital presence with its high-quality product range.
This case study explores how navigation, structure, and design improvements boosted usability and SEO.
Alek made our Shopify store faster and more effective. Conversions improved within weeks, and the whole process was smooth and professional. Highly recommend!
September 30, 2024
Premium Widget
Lausanne, Switzerland
Verified Purchase
David P.

David P.

Executive director

Project Brief

WeatherTech is a leading North American brand known for premium automotive accessories, home solutions, and pet products. The Swiss/European division approached us to optimize their Shopify store for better performance, usability, and search visibility. While the brand had a strong product lineup, the site’s user experience felt clunky, with low discoverability of key items and underperforming product pages. Our goal was to restructure the store’s navigation and collections, streamline the path to purchase, and make high-value content more visible—without straying from the brand’s practical and performance-driven identity.

Project Goals & Strategy Overview

We focused on reshaping the customer journey with usability and conversion in mind, while also laying a solid SEO foundation. The aim was to make navigation effortless, ensure product content was compelling and well-placed, and boost user trust early in the funnel.

Full mobile-first optimization

To boost performance and sales, I optimized a car accessories product page with a clear layout, feature-focused copy, trust badges, and dynamic CTAs.

Better UX experience

increase conversion rates by optimizing the product page layout and content for clarity, trust, and performance.

Better navigation

Enhance the user experience and reduce purchase friction

Project Development Process

Step 1

Consultation

Started our journey with a simple idea and big dreams.
Step 2

Brand & Strategy Aligment

Launched our flagship product to an enthusiastic market.
Step 3

Launch funnel Setup

Expanded operations and reached new markets worldwide.
Step 4

Consulting & Campaign Support
Driving Results: A CRO and UX Tune-Up for WeatherTech Europe

Project Outcome Results

The product page was transformed into a high-performance, mobile-first experience that communicates value quickly and efficiently. The redesign significantly reduced user hesitation and made the purchase journey smooth and trustworthy.

Key achievements
  • Significantly improved user engagement metrics across all user segments
  • Reduced bounce rate by 35% through improved user interface design
  • Optimized performance achieving top-tier scores in accessibility and SEO
  • Successfully implemented responsive design that works seamlessly across all devices

Business Impact
  • Increased conversion rate resulting in measurable revenue growth
  • Strengthened customer trust with improved reliability and security features
  • Expanded market reach with multilingual support and localization
  • Enhanced brand perception through professional, cohesive digital presence
68%

Increase in User Engagement

42%

Reduction in Bounce Rate

96/100

Increase in Conversion Rate

4.5/5

Improvement in Customer Satisfaction

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Alek Tysklind

Alek Tysklind

Shopify Theme Developer

I’m Alek, a Shopify optimization specialist with years of experience helping brands build faster, higher-converting stores. From speed improvements to CRO and migrations, I focus on creating Shopify experiences that drive real growth.

Driving Results: A CRO and UX Tune-Up for WeatherTech Europe

Driving Results: A CRO and UX Tune-Up for WeatherTech Europe

WeatherTech is a leading North American brand known for premium automotive accessories, home solutions, and pet products. The Swiss/European division approached us to optimize their Shopify store for better performance, usability, and search visibility. While the brand had a strong product lineup, the site’s user experience felt clunky, with low discoverability of key items and underperforming product pages. Our goal was to restructure the store’s navigation and collections, streamline the path to purchase, and make high-value content more visible—without straying from the brand’s practical and performance-driven identity.

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