Driving Results: A CRO and UX Tune-Up for WeatherTech Europe
Transforming a utility-focused e-commerce store into a conversion-optimized experience. We helped WeatherTech’s European branch align its digital presence with its high-quality product range. This case study explores how navigation, structure, and design improvements boosted usability and SEO.



Project Brief
WeatherTech is a leading North American brand known for premium automotive accessories, home solutions, and pet products. The Swiss/European division approached us to optimize their Shopify store for better performance, usability, and search visibility. While the brand had a strong product lineup, the site’s user experience felt clunky, with low discoverability of key items and underperforming product pages. Our goal was to restructure the store’s navigation and collections, streamline the path to purchase, and make high-value content more visible—without straying from the brand’s practical and performance-driven identity.
Project Goals & Strategy Overview
The primary focus of the project was to close the gap between the in-store experience and the online journey. Our CRO strategy was centered on building trust, improving usability, and giving users the right tools to shop with confidence.
Project Development Process




Project Outcome Result
The product page was transformed into a high-performance, mobile-first experience that communicates value quickly and efficiently. The redesign significantly reduced user hesitation and made the purchase journey smooth and trustworthy.
68%
Increase in User Engagement
42%
Reduction in Bounce Rate
96/100
Increase in Conversion Rate
4.5/5
Improvement in Customer Satisfaction
Key Achievements
- Significantly improved user engagement metrics across all user segments
- Reduced bounce rate by 35% through improved user interface design
- Optimized performance achieving top-tier scores in accessibility and SEO
- Successfully implemented responsive design that works seamlessly across all devices
Business Impact
- Increased conversion rate resulting in measurable revenue growth
- Strengthened customer trust with improved reliability and security features
- Expanded market reach with multilingual support and localization
- Enhanced brand perception through professional, cohesive digital presence
Mobile Experience Transformation
Comparing the mobile interface before and after our redesign process, highlighting the significant improvements in user experience.The new product page design resulted in a more intuitive, visually appealing shopping experience. Visitors were able to find what they needed faster, feel more confident in their purchasing decisions, and engage more with the content.
Original Design

Redesigned Experience

- Intuitive navigation and user flow
- Above the fold key elements
- Hierarchy in collections
- Sticky add to cart
Cross-Platform Excellence
Our design adapts seamlessly across all devices, providing a consistent and optimized user experience from desktop to mobile.

Desktop Experience
Full-featured interface with comprehensive navigation and advanced functionality

Mobile
Touch-friendly interface

Ipad
Perfect for productivity
99
Desktop Comptability
All major Browsers
95
Mobile Performance
Lighthouse
100
Responsive Design
All screen sizes
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