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My best advice is please don’t start a non profit, start a full-profit!

The main reason for that is that there are so many non-profits out there, and don’t get me wrong, there are very good, doing amazing work and with great ideas but we don’t really need any more non-profit Ocean organizations.

So if you want to work for a non-profit, go and find one that suits your purpose or try to think differently about it. Most probably you have heard a lot lately about the term circular economy, conscious capitalism, close the loop, social entrepreneurship etc. The main idea is how you can make a profitable business and at the same time support causes that help to make the world a bit better. This is the true definition of a sustainable business, creating money while reinvesting it in sustainable causes as the business will keep itself going. It keeps itself in a way that doesn’t diminish people and the planet.

We got this outdated industrial model invented in the 1800’s that essentially has a linear output. You take a bunch of stuff from nature, then you manufacture it into something, your output is products that people buy and it goes into trash and as residual waste in nature. Then you start all over and you loose all that value in the chain.

In the typical linear economy business model, is all about go all in and make a lot of money without thinking about the consequences and if they do, a symbolic donation to clear the conscious minds for their own sake.


Instead is how do we do business more ethical, circular and sustainable for the planet, for the people and for the ocean. Businesses that improve the quality of life of people and the environment. The main definition of sustainability is to live in such a way that you do not diminish future generations to enjoy the same values and the same quality of life as you. We don’t live that way, we consume 1,5x times the world’s renewal resources every year. We can’t keep it eating our natural capital on this planet.

There are a few models and opportunities right now that are very exciting. As Ocean Startup consultants, we are particularly interested in the Blue economy as it is one of the most exciting models out there. The blue economy is all that has to do with the ocean. Offshore energy, offshore wind, solar, ocean energy, kelp farming, seaweed farming, aquaculture, coastal and marine tourism just to start with.


Author alek1986

I'm an e-commerce consultant, Shopify Developer and a Water sports keen enthusiast. For the last 10 years, I have thrived living near the water in Central America and the Caribbean where I have evolved as a PADI Divemaster, Marina & Dive center director, Web & Booking apps developer for multiple Leisure organizations and practiced other sports such as surfing, kite surfing, sailing and paddleboarding. I have also partnered and been involved in multiple social-environmental projects such as Swim for Haiti, AVAV & 4Ocean. Today I enjoy building & developing multiple Shopify stores from stunning Lake Leman, Switzerland.

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