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The rise of conscious costumers

Conscious customers say they’re willing to pay more for products and services from companies committed to positive social and environmental impact.  Global citizens are interested in hearing about corporate social responsibility initiatives, but messages must be honest and clear. Consumers trust companies’ environmental claims more when backed up by certification marks and ingredients were responsibly sourced. Why corporate social responsibility?

POSITIVE IMAGE

of consumers say they have a more positive image of the company when they support a social or environmental issue

MORE VALUE

of consumers would choose to pay more to purchase from companies demonstrating community responsibility

MORE ENGAGEMENT

of consumers would switch brands to one associated with a cause, given equal or comparable value

LOYALTY

of consumers would be more loyal to a company when they support social or environmental issues

Ocean issues and causes

When selling your products for your Ocean brand, you need to have a mission. Discover the ten biggest problems in the oceans right now.

1. Plastics

2. Trash

3. Pollution

4. Overexploitation of Fishing Resources

5. Unsustainable Aquaculture

6. Marine Engineering and Oil Drilling

7. Destruction of Habitats

8. Ocean Acidification and Coral Bleaching

9. High Levels of Mercury

10. Sea Temperature Rise

Finding a non-profit that is aligned with your mission is key to put your brand and purpose together. There are many different causes to be addressed. Although, not all non-profits are cause-related but local or regional oriented.

Partnering with a non-profit

By partnering with non-profit Ocean environmental organizations, you can stand up as an industry leader in sustainability and demonstrate that environmentally mindful operations are of fundamental importance. Joining to fight a cause is a powerful statement; it showcases your values and commitment to a better, more sustainable future. It will also help your Ocean activist brand to stand out among competitors, too. Today’s customers are demanding more from brands and our members witness how taking a stance actually impacts their bottom line.

Team benefits

Ocean Corporate responsibility not only has sales benefits for your E-commerce brand but to employees, too. When used effectively, it can be used as a tool to engage and motivate staff. Corporate responsibility can help you instill a culture of giving into your company’s DNA.

Aligning our mission

The ocean business community has the need and opportunity to advance the sustainable development of the ocean. Achieving a balance between ‘blue’ growth, jobs, and a sound maritime environment will largely be based on addressing the opportunities and challenges facing the diverse, extensive set of existing ocean activities. Success in improving ocean governance and sustainable marine development will require coordinated leadership and collaboration by the diverse ocean business community.

At Outerpreneur, we encourage Ocean Ecommerce Brands to follow greater purpose strategies with the brand- and mission-aligned nonprofit solutions that are critical for the planet and that help the business thrive. We believe deeply in the power of shared goals and shared value creation.

alek1986

Author alek1986

I'm an e-commerce developer, brand strategist and a Water sports keen enthusiast. For the last 10 years, I have thrived living near the water in Central America and the Caribbean where I have evolved as a PADI Divemaster, Marina & Dive center director, Web & Booking apps developer for multiple Leisure organizations and practiced other sports such as surfing, kite surfing, sailing and paddleboarding. I have also partnered and been involved in multiple social-environmental projects such Swim for Haiti, AVAV & 4Ocean. Today I enjoy running & developing multiple Shopify stores and offering brand strategy consultations from stunning Lake Leman, Switzerland.

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