Optimize for Business Growth

CLIMB THE TRAILHEAD

You can't climb a mountain without a plan and you can't start out on that climb without first hitting the trail. That same is true for us, we need a plan before we help you reach the summit.

1. LEARN YOUR BUSINESS

The First step on the trailhead is understanding who you are and what makes you different. We spend time learning where you are crushing it and where you are struggeling. We dig deep into your data to find opportunites you may be missing and learn where we should double down.

2. KNOW YOUR CUSTOMER

Once we know who YOU are we need to learn who your ideal customer is. What kind of message do they respond to? what do they care about? Where do they like to hang out online. Once we know your customer we can build content that connects with them.

3. PICKING THE RIGHT PATH

We'll never reach the top without a good plan. Our Buyer Trail Map looks at all the possible ways a user can engage with your brand so that you can deliver that perfect piece of content or offer at just the right time.

SHIFT TO A BLUE OCEAN

Create an uncontested Market Space for your business and Make the Competition Irrelevant

Apply the 80-20 rule

  • 80% of outputs come from only 20{% of the inputs.
  • 80% of all consequences come from only 20% of causes.
  • 80% of your results come from only 20% of your effort and time.
  • 80%of your company‚Äôs profits come from only 20% of the products and customers.
Identify Key Inputs that create most of your results

Which 20% of your current efforts are resulting in 80% of your desired outcomes?

Emphasize the key percentage

Highlight your inefficiencies so you can eliminate them.

Find ways to downplay or eliminate the rest

Which 20% of your current efforts are causing 80% of your problems?

The majority of results tend to come from a minority of causes

Highlight your strengths so you can use them to create more value.

We Love Tactics

The more we know, the more we can help