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HIGHLY TARGETED MARKETING
For us, it’s a no-brainer in knowing your target customers inside and out. We dig deep on how your customers found you, how they became aware of your brand, and what drives them to convert. Our technical experts, use targeted ads that deliver well beyond the click to drive optimal performance.
TRACKABLE & TRANSPARENT RESULTS
We don’t just say we’ll deliver results, we show it. With Outerpreneur Consulting, you will never be left wondering what you’re getting out of your PPC spend. Our account managers, work closely with you to ensure you understand any analytics of your reports and how you can use the results to further your tour growth.
Our Steps To Google Ads Management
Our Approach To Google Ads Management
Our best relationships are ones that are blunt and, at times, brutally honest. But we understand that all healthy, honest relationships are built on trust.
There are many facets of trust. The most obvious is performance. When we’re kicking butt, you’re going to be obsessed with us! But what about in the early stages when we have yet to prove ourselves, or if we experience a slump?
In that case, we rely on transparency. We’ll be obsessed with making sure analytics and conversion tracking is set up properly. If you need e-commerce tracking set up on your site, we’ll make sure it happens. If you need a way to track incoming phone calls, we’ll do that too. If you need to determine your lifetime value of a customer, we’ll provide the right insights.
We’re not here to make promises or excuses. Instead, we want to have proactive conversations with you and your team.
360° Statistical Analysis
Any amateur PPC specialist or automated script can make basic inferences about what performs well and what does not. We take it one step further by solving for why. We’re determined to not just find what works, but to understand why something works, and how it can be replicated.
Our team is loaded with experienced digital marketing professionals with well rounded backgrounds in analytics, psychology, statistics, and consumer behavior.
So we love running multivariate tests, regression analysis, and pulling data into pivot tables. Once we find a trend, we theorize the cause of that trend and will run additional tests to conclude our hypothesis.
We also place a tremendous amount of value on attribution modeling and its’ importance in measuring campaign performance. Our team understands that the buyer journey is a complicated process, and we’ll be fixated on finding the optimal mix of ad frequency and messaging over time to convert your users to buyers.
At the end of the day, it’s real people that are interacting with your ads, website, and brand, and real people are very particular about what types of messaging and advertisements they respond to.
Effective ads go beyond catching the eye of the user. They tell a story about your brand and showcase your value proposition. The imagery and design of a quality advertisement will communicate just as much relevant information as the ad copy.
The design of your website and landing pages is even more significant. A website should not only be visually appealing and clear in its’ messaging, but it needs to be optimized for conversion rate. When you are spending money on acquiring traffic, you need to ensure that you’re doing everything you can to convert this traffic into customers and leads.
Our team is filled with the best graphic designers and conversion rate experts around. We have all the tools to effectively tell your story and optimize your site for success. We understand design and how to create this experience for your users.
We’re not kidding. Our Co-Founder was first introduced to this industry as a means to sell his artwork online. And while we didn’t technically write the book on landing page design, we did develop a best-selling online course on the topic.
Dedication to Growth
You’re looking for an AdWords management company that will help your campaigns outperform the competition on an ongoing, consistent basis. We’re not looking to hit a home run in month one (although sometimes it happens!).
Our strategy focuses on developing a campaign structure that can scale over time, that will generate organized data that can be interpreted with reliability, and working with you to grow your business via paid advertising and our Google AdWords management services.
We take growth seriously, and if we can’t show you clearly why you’re money is being best spent with us, we don’t deserve your business. And we’re determined to deserve your business.
Techonology we use
Account setup, Keyword research, build up to 3 campaigns
Campaign optimization, add negative keywords
Full campaign setup, add more campaigns, in-depth analytics