Stay at the Top of the Hill



Whether you’ve worked with an inbound marketing company in the past, or tried to run some express ads yourself, it can often feel like your voice and vision are not communicated to your user and your conversions are suffering. Our inbound marketing team focuses on learning your product and messaging to become an extension of your brand and put relevant and engaging media into the hands of your user.


Creating an experience for your user is what we build our paid ad strategies around. Having an attention grabbing piece of content, like a headline, or retargeting ad can engage and interest the user. We then take that engagement and lead the user through the sales process with education and comprehensive understanding along the way to the final goal.


Over time your digital marketing efforts can stall which results in missing growth numbers, loss of subscribers and more. We analyze the data on your website to find hidden opportunities and then act on that insight. Using your north star we regularly check in on your goals to ensure you’re achieving your goals.


The internet marketing industry sees constant updates and market shifts and the outdoor industry is not immune. New technologies, ideas, and concepts surface and require immediate investigation and potential implementation. Staying on the cutting edge of paid marketing tactics keeps our PPC campaigns lean and our ROI high.


t is suggested by the Small business Administration for businesses to spend 30{8be3bfb6b152b8d1c97a6492b31e57bbb6aa3c5c51ce243a1bc73b781cd251f0} of their marketing budget on digital marketing and 91{8be3bfb6b152b8d1c97a6492b31e57bbb6aa3c5c51ce243a1bc73b781cd251f0} of companies plan to increase their advertising spending in 2019. Acting with intention and creating a plan to last through years of growth is the foundation of who we are at SurfaceYeti.


Building content to establish your brand as a market leader directly leads to an increase in discoverability across the board. Google is more likely to rank you, your brand becomes more and more recognized, and your marketing efforts start to take hold on their own. The more available your product is, the more available your interested users are to buy.


For us, it’s a no-brainer in knowing your target customers inside and out. We dig deep on how your customers found you, how they became aware of your brand, and what drives them to convert. Our technical experts, use targeted ads that deliver well beyond the click to drive optimal performance.



We don’t just say we’ll deliver results, we show it. With Outerpreneur Consulting, you will never be left wondering what you’re getting out of your PPC spend. Our account managers, work closely with you to ensure you understand any analytics of your reports and how you can use the results to further your tour growth.

Our Steps To Google Ads Management


Research & Discovery


Competitive Research


Complete Account Analysis


Strategy & campaign build


Optimize, Grow, Repeat.

Our Approach To Google Ads Management


Our best relationships are ones that are blunt and, at times, brutally honest. But we understand that all healthy, honest relationships are built on trust.

There are many facets of trust. The most obvious is performance. When we’re kicking butt, you’re going to be obsessed with us! But what about in the early stages when we have yet to prove ourselves, or if we experience a slump?

In that case, we rely on transparency. We’ll be obsessed with making sure analytics and conversion tracking is set up properly. If you need e-commerce tracking set up on your site, we’ll make sure it happens. If you need a way to track incoming phone calls, we’ll do that too. If you need to determine your lifetime value of a customer, we’ll provide the right insights.

We’re not here to make promises or excuses. Instead, we want to have proactive conversations with you and your team.

360° Statistical Analysis

Any amateur PPC specialist or automated script can make basic inferences about what performs well and what does not. We take it one step further by solving for why. We’re determined to not just find what works, but to understand why something works, and how it can be replicated.

Our team is loaded with experienced digital marketing professionals with well rounded backgrounds in analytics, psychology, statistics, and consumer behavior.

So we love running multivariate tests, regression analysis, and pulling data into pivot tables. Once we find a trend, we theorize the cause of that trend and will run additional tests to conclude our hypothesis.

We also place a tremendous amount of value on attribution modeling and its’ importance in measuring campaign performance. Our team understands that the buyer journey is a complicated process, and we’ll be fixated on finding the optimal mix of ad frequency and messaging over time to convert your users to buyers.

ROI-Centric Campaign

At the end of the day, it’s real people that are interacting with your ads, website, and brand, and real people are very particular about what types of messaging and advertisements they respond to.

Effective ads go beyond catching the eye of the user. They tell a story about your brand and showcase your value proposition. The imagery and design of a quality advertisement will communicate just as much relevant information as the ad copy.

The design of your website and landing pages is even more significant. A website should not only be visually appealing and clear in its’ messaging, but it needs to be optimized for conversion rate. When you are spending money on acquiring traffic, you need to ensure that you’re doing everything you can to convert this traffic into customers and leads.

Our team is filled with the best graphic designers and conversion rate experts around. We have all the tools to effectively tell your story and optimize your site for success. We understand design and how to create this experience for your users.

We’re not kidding. Our Co-Founder was first introduced to this industry as a means to sell his artwork online. And while we didn’t technically write the book on landing page design, we did develop a best-selling online course on the topic.

Dedication to Growth

You’re looking for an AdWords management company that will help your campaigns outperform the competition on an ongoing, consistent basis. We’re not looking to hit a home run in month one (although sometimes it happens!).

Our strategy focuses on developing a campaign structure that can scale over time, that will generate organized data that can be interpreted with reliability, and working with you to grow your business via paid advertising and our Google AdWords management services.

We take growth seriously, and if we can’t show you clearly why you’re money is being best spent with us, we don’t deserve your business. And we’re determined to deserve your business.

Techonology we use

One time

Account setup

Account setup, Keyword research, build up to 3 campaigns



Advance Optimization

Campaign optimization, add negative keywords



Ultimate Optimization

Full campaign setup, add more campaigns, in-depth analytics


Contact us

Get your ads on target