French homewares handpicked with Love and Care

Mistralou was born with the idea to pursue Alix and Laetitia’s favorite pastime: go hunting for little gems in French flea markets.

Outerpreneur’s mission? Help Mistralou make their hobby a sustainable business, build a solid sales platform and open new streams of revenue.

The website needed to look both contemporary and accessible, in order to showcase the eye-catching collection, with all the feel of being in a french rustic province.

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Overview

The mission

Build a new Shopify store across different channels, online store and social network shops such Instagram and Facebook. Engage with customers in an easy way to close sales.

The Outcome

A beautiful Shopify online store where customers can now visit and check for new findings every week. 

Services

New Shopify Online store, Facebook and Instagram shop and chat

Project

New store setup + shopify website

Client

Mistralou vintage

What We Did

Store setup + Web development

The style

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Lobster

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Lobster

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Filósofo Regular

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The result

““Beautiful story-telling and functionality must go hand in hand, and the team at Outerpreneur have enabled us to create an aspirational fashion website, and continue to work with us as we grow - they are the digital arm of Mistralou!””

Laetitia and Alix VMistralou's Owners
WEB DEVELOPMENT

French vintage items available with one click

We worked closely with the photography team to create a contemporary, yet approachable design, one which easily allows customers to explore the range at their own pace.

Taking a ‘mobile first design approach we created a simple flowing website where the beautiful photography is well balanced within a framework of generous whitespace.

New features installed

Get products discovered with Google Shopping

Reach shoppers and get discovered across Google.

The simplest way to share customers' experiences.

This provides a way for your customers to engage with you, as well as each other to encourage sales.

Highly targeted messaging that rasonates with the audience

Granular segmented campaigns and automated flows for every single customer makes each message personal and straight to their emotions

Connect with customers and drive sales with chat

Share products, discount codes, and get powerful insights so you can sell more and focus on chats that convert.

Live estimates

The lowest rates with a shipping and tracking experience the customers love.

The gain

Ability to sell worldwide

The business has increased their sales with more exposure and effective tools

Increased loyalty

Loyalty programs, better user experience and engament has incremented repeated costumers by x2

Effective marketing

With Google shopping and facebook seamless integration and laser focused segmented email marketing

Better user experience

Users enjoy overall a better website, faster pages and easily navigated with filters and browsers

Closer relationship with clients

Clients can ask questions and reach support with the chat with just one click

More exposure

Products are more visible, SEO friendly and reach more new costumers

Remote management / Control

A cloud based platform that can be managed from the distance

Greater user engagement

New chat features, photo reviews and awards make the website more interesative
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