Centroartesano is an arts & crafts store on the outskirts of Madrid, using the Shopify multi-channel feature POS, Online store, and Messenger as the main selling platforms.
Outerpreneur’s mission? Help Centroartesano become the Store it deserves, build a solid sales platform and open new streams of revenue.
Our approach needed to be comprehensive and cohesive, impacting customer touchpoints from loyalty point program to online experience and everything in between.
The mission
Centroartesano was struggling with outdated software and poor feedback from their platform solution. They experienced long support tickets, dreadful user experience on their website and archaic sales platform with weak customer-oriented service.
The Outcome
We migrated a 20k inventory from a local server POS solution to Shopify. From there, we added features such POS, chat support, loyalty programs, marketing apps, reviews, a powerful search feature, new logistics partners and courier tracking,
The impact
The number of sales started to increase exponentially. Customer loyalty also increased with email marketing and an overall better experience. Customer’s gained confidence with photo reviews, where they were able to see other people’s artistic projects. UX also improved, with easy-to-find search boxes and megamenus. Marketing apps also helped to improve sales with the google shopping integration.
Services
We offered E-commerc3e consultations, a revamped new website, a new inventory management tool, Email marketing campaigns and a fully equipped POS setup.
Migration to Shopify
Centroartesano
Online Store, POS setup, Loyalty Program, Inventory management, integrated shipping carriers, Photo reviews
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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
“"We hired Outerpreneur because we found theme to be open minded, multilingual, and experienced in working with foreign and different markets. Alek is collaborative in every sense. He has guided us in setting up our digital business approach, integrating it with our existing business model. He has handled the web design, internet marketing and surveillance. Implementing the Shopify POS system and selecting its different applications suitable for our specific market and needs."”
Regine TCentroartesano Owner
Shopify POS offers frictionless shopping experiences with a modern POS system that lets customers shop their way, from online to checkout line.
A 20k selection is a lot of inventory to chew on. Stocky offers suggestions for purchase orders depending on the stock level and demand and that is a great deal for big inventories.
A 20k selection is a lot of inventory to chew on. Stocky offers suggestions for purchase orders depending on the stock level and demand and that is a great deal for big inventories
Clients can see what other customers do and see the possibilities and capabilities of each product
Club members earn points for every purchase and get rewards such discounts or free shipping
Granular segmented campaigns and automated flows for every single customer makes each message personal and straight to their emotions
Intelligent search improves conversion rate with better user experience and increased costumer order
Improved customer experience with automate shipment tracking to increase brand loyalty and drive more sales
