Cape Verdean Swimwear Brand

Moreia is a concept Pro-environment Swimwear brand from Cape Verde. The creative brief was to design a Brand Identity system for a Beach Cape Verdean Lifestyle with a focus on the key attributes of Relaxed, Environment friendly, Community-driven, Modern, Trendy, and Hip.

The products that they sell are made out of plastics from the Coastlines of Cabo Verde and are made by local artisans. Part of the profits are destined to the community.

Our approach needed to be comprehensive and cohesive, impacting customer touchpoints from loyalty point program to online experience and everything in between.

Overview

The mission

The website required a stylish and well-designed visual identity portraying Cape Verdean vibes. A clean and simple structure was necessary in order to put all the attention on the graphic visuals available. A grey-white and black scaled palette was chosen to achieve that goal.

The Outcome

We included a compelling storytelling section that would praise some of the brand’s milestones and goals achieved during its short existence in a way that is clear and concise.

The impact

The number of sales started to increase exponentially. Customer loyalty also increased with email marketing and an overall better experience. Customer’s gained confidence with photo reviews, where they were able to see other people’s artistic projects. UX also improved, with easy-to-find search boxes and megamenus. Marketing apps also helped to improve sales with the google shopping integration. 

Services

We offered E-commerce consultations, a revamped new website, a new inventory management tool, Email marketing campaigns and a fully equipped POS setup.

Project

Shopify store development

Client

Moreia

What We Did

Online Store, Ambassador program, reviews and chat system

The style

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Exo Bold

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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z

Exo Regular

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Filósofo Regular

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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
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The result

WEB DEVELOPMENT

Nature, pure & beach vibes

Ocean activism, the environment and the local community were some of the key features to be displayed on the site. We added a few branding banners to convey those values to the audience.

New features installed

Business reports at a glance

A 20k selection is a lot of inventory to chew on. Stocky offers suggestions for purchase orders depending on the stock level and demand and that is a great deal for big inventories

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Artists showcasing their creativity

Clients can see what other customers do and see the possibilities and capabilities of each product

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Loyalty program

Club members earn points for every purchase and get rewards such discounts or free shipping

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Messages that mean something

Granular segmented campaigns and automated flows for every single customer makes each message personal and straight to their emotions

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Makes the post-purchase the best part of the customer experience

Improved customer experience with automate shipment tracking to increase brand loyalty and drive more sales

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20% more sales

The business has increased their sales with more exposure and effective tools

Increased loyalty

Loyalty programs, better user experience and engament has incremented repeated costumers by x2

Effective marketing

With Google shopping and facebook seamless integration and laser focused segmented email marketing

Better user experience

Users enjoy overall a better website, faster pages and easily navigated with filters and browsers

Improved Inventory management

Catalogue is more curated and is easily managed with Shopify POS pro

More exposure

Products are more visible, SEO friendly and reach more new costumers

Remote management / Control

A cloud based platform that can be managed from the distance

Greater user engagement

New chat features, photo reviews and awards make the website more interesative
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