Moreia is a concept Pro-environment Swimwear brand from Cape Verde. The creative brief was to design a Brand Identity system for a Beach Cape Verdean Lifestyle with a focus on the key attributes of Relaxed, Environment friendly, Community-driven, Modern, Trendy, and Hip.
The products that they sell are made out of plastics from the Coastlines of Cabo Verde and are made by local artisans. Part of the profits are destined to the community.
Portraying a brief story about the brand was also one of the main necessities to carry on with this project.