CocoBamboo is a concept plant-based ocean wear brand that sells bikinis and other beach apparel to a conscious beach lover audience.
Oceanware that Connects with Nature
A Beach feeling from the audience's seat
Solid Design for a Solid Business
Clarify the brand’s positioning and the customers they serve. Get a clear picture of the definition of who we are as a brand and why we do what do to achieve our mission.
Outerpreneur helped Nextouter focus their brand and marketing strategy. This led to growth in online sales and get closer to their audience.
Nextouter clearly knew who their core audience was and how to speak to them from the beginning. Their messaging framework created a manual code internally and externally.
We offered brand consultations, Brand strategy guides, visual branding guides, Ecommerece Website and Email marketing.
What We Did
Brand Strategy guide, UI/UX Design, Responsive Web Design, E-commerce Solutions, Logo design
Developing the strategy
Outerpreneur’s strategist, Alek, sat down with Jonas Schultz in a conference call, to see craft the brand’s strategy. During the call, Alek surfaced the challenges the startup faced. In the process, they prioritized the needs and goals of the business and its audience. This became the foundation for the branding and marketing plans for Nextouter.
Understanding the users
Conscious consumerism is a mission. To understand the needs of these customers, we created unique user profiles to represent the range of potential customers. We had first to understand the different products offered and their different audiences. This painted a clear picture of their demographics, psychographics, needs and wants.
Defining the brand
Through a series of exercises in the strategy session, we were able to extract and refine the key pillars of the brand. This defined the brand’s personality: how it should look, sound, and act.
Understanding what Nextouter’s brand values are and who they are a champion for, helped define the positioning statement of the organization. This set the tone for everything created for the brand’s development.
We started by using the brand as a belief system for the impact that they are going to have in their audience’s life. Aside from the commercial intent, we needed to define why we do what we do, what cause can our brand contribute to, that could positively impact someone. In this section, we defined what was the brand’s mission and vision.
After defining our audience and brand substance, we needed to set the tone and message the resonates with the audience. We developed a modern storytellinging formula, a primary and secondary message, a hook, tagline, affective messaging characteristics and an effective framing technique for endless content.
After we have packed all the strategy work, we designed and developed all the elements to drive home the overarching message and help resonate with the audience.
Implementing Our Partners
As Shopify and Klaviyo partners we worked closely to deliver outstanding work that was focused on audience archetypes and brand persona. We used wireframes to make the User experience very customer-oriented. We also used High-performance themes with fast rendering and quality design for a great UI experience.
Outerpreneur developed an entire identity system to make sure every customer touch-point reflected the brand. The visual branding process included creating the logo, introducing a color ocean color palette, a typeface, image style, and ocean lifestyle-inspired design elements. This created a cohesive experience and atmosphere for both the physical event and its digital extensions.
The main scope of this project was to support Jonas to build his brand. His main goals were the following:
- Build a sustainable brand according to his beliefs
- Define strategy and clarity
- Develop a brand purpose
- Define a message framework for his audience
- Build brand visuals
We Build Brands
To Shape Perceptions
And Make Connections
The Gap – Rising action
Jonas is quite a busy entrepreneur. He runs his Kite School in Tarifa but at the same time he also wanted to create an Ocean Brand that had a mission and that was protecting that he always loved. With a tight calendar, he never had time to think about how we would do this by himself. He was a bit afraid of getting into this on his own and not creating any value to the world. He was pretty confident his business idea was good but he needed clarity and something consistent.
The Gamble – Climax
Jonas then jumped on a call with us and he soon found out not only that we have similar views for the circular economy but our mentorship was valuable and our expertise was exactly what he needed. After hours of meetings, where we defined goals and mission, we were confident we could help him and elaborate something that could help him, his brand and his team become something that stands out.
After a long research and complete competitors analysis, we moved to action. We crafted a Brand Master Guide with all the brand substance workbooks, a complete communication framework and positioning. We then started to work on the visuals such an e-commerce, logo, palette. The brand now has a solid foundation and all the ingredients to succeed. The Brand Master guide has become the backbone of Jonas's brand and is always tucked into his arm. It helps him to structure everything he does in business down to developing content and conducting decisions in everyday life.
A global sales platform that is scalable
A website that sells worldwide and is ready for more power
A purpose-driven mission to believe in
We helped Jonas to put his beliefs in his brand's mission
An effective communication framework
Message and story framework to bring audiences closer
An brand internal code for the team
Every step in the startup is natural and is aligned with the brand's values