Navigating uncharted waters

North is a new concept Saling brand designing sustainable products since 2020, born from the needs of the North-American typical Sailor. Our work cultures are closely aligned and we fully understand their appreciation of our shared, unique surroundings.
 Outerpreneur’s mission? Help North become the brand it deserves, build a solid foundation for sales and brand recognition, and open new streams of revenue.

Our approach needed to be comprehensive and cohesive, impacting customer touchpoints from badge design to online experience and everything in between.

Overview

The mission

North needed a Shopify specialist to help steer them through the challenges of the COVID-19 lockdown. We were tasked with a complete upgrade to the key website template designs; homepage, product detail, collection and store pages.

The impact

The updates immediately improved page speed performance by 20% and helped North to easily pivot through the vas changes of the “new normal” in 2020.

Services

We offered E-commerce consultations, a revamped new website, a new inventory management tool, Email marketing campaigns and a fully equipped POS setup.

Project

Migration to Shopify

Client

North Sailing Apparel

What We Did

Online Store, Loyalty Program, Inventory management

The style

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WEB DEVELOPMENT

Sailing at optimal Speed

The result

New features installed

Business reports at a glance

A 20k selection is a lot of inventory to chew on. Stocky offers suggestions for purchase orders depending on the stock level and demand and that is a great deal for big inventories

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Artists showcasing their creativity

Clients can see what other customers do and see the possibilities and capabilities of each product

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Loyalty program

Club members earn points for every purchase and get rewards such discounts or free shipping

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Messages that mean something

Granular segmented campaigns and automated flows for every single customer makes each message personal and straight to their emotions

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Makes the post-purchase the best part of the customer experience

Improved customer experience with automate shipment tracking to increase brand loyalty and drive more sales

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The gain

20% more sales

The business has increased their sales with more exposure and effective tools

Increased loyalty

Loyalty programs, better user experience and engament has incremented repeated costumers by x2

Effective marketing

With Google shopping and facebook seamless integration and laser focused segmented email marketing

Better user experience

Users enjoy overall a better website, faster pages and easily navigated with filters and browsers

Improved Inventory management

Catalogue is more curated and is easily managed with Shopify POS pro

More exposure

Products are more visible, SEO friendly and reach more new costumers

Remote management / Control

A cloud based platform that can be managed from the distance

Greater user engagement

New chat features, photo reviews and awards make the website more interesative
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