Insasiable Explorers, Pleasure and Conscious Feeling all Together

North Apparel is a concept brand for Sailors and boaters. The foundation of this project was to build a website that compels adventure seekers, lovers of the sport,  and Ocean devotees.
 Outerpreneur’s mission? Help North become the brand it deserves, build a solid foundation for sales and brand recognition, and open new streams of revenue.

Our approach needed to be comprehensive and cohesive, impacting customer touchpoints from badge design to online experience and everything in between.


Get the Brand and its Audience Closer Together

Clarify the brand’s positioning and the customers they serve. Build an online sales platform centered in their audience


A Brand ready to Rock

Outerpreneur helped North focus their brand and marketing strategy. This led to growth in online sales and get closer to their audience


The mission

Clarify the brand’s positioning and the customers they serve. Get a clear picture of the definition of who we are as a brand and why we do what do to achieve our mission.

The Outcome

We helped North focus their brand and marketing strategy. This led to growth in online sales and get closer to their audience.

The impact

North clearly knew who their core audience was and how to speak to them from the beginning. Their messaging framework created a manual code internally and externally. 


We offered brand consultations, Brand strategy guides, visual branding guides, Ecommerece Website and Email marketing.


Brand Strategy + Custom coded Stored


North Apparel

What We Did

Brand Strategy guide, UI/UX Design, Responsive Web Design

Audience persona

The ruler

The Explorer


Ocean enthusiasts

Pleasure seekers

Concious buyers




Understanding the users

Conscious consumerism is a mission. To understand the needs of these customers, we created unique user profiles to represent the range of potential customers. We had first to understand the different products offered and their different audiences. This painted a clear picture of their demographics, psychographics, needs and wants.

Defining the brand

Through a series of exercises in the strategy session, we were able to extract and refine the key pillars of the brand. This defined the brand’s personality: how it should look, sound, and act.


Understanding what Nextouter’s brand values are and who they are a champion for, helped define the positioning statement of the organization. This set the tone for everything created for the brand’s development.


Brand substance

We started by using the brand as a belief system for the impact that they are going to have in their audience’s life. Aside from the commercial intent, we needed to define why we do what we do, what cause can our brand contribute to, that could positively impact someone. In this section, we defined what was the brand’s mission and vision.

Communication framework

After defining our audience and brand substance, we needed to set the tone and message the resonates with the audience. We developed a modern storytellinging formula, a primary and secondary message, a hook, tagline, affective messaging characteristics and an effective framing technique for endless content.

Visual identity

After we have packed all the strategy work, we designed and developed all the elements to drive home the overarching message and help resonate with the audience.

Brand persona

User centric

Ocean enthusiasts

The explorer

The explorer

The guardian



The caregiver

Implementing Our Partners

As Shopify and Klaviyo partners we worked closely to deliver outstanding work that was focused on audience archetypes and brand persona. We used wireframes to make the User experience very customer-oriented. We also used High-performance themes with fast rendering and quality design for a great UI experience.

Branding visuals

Outerpreneur developed an entire identity system to make sure every customer touch-point reflected the brand. The visual branding process included creating the logo, introducing a color ocean color palette, a typeface, image style, and ocean lifestyle-inspired design elements. This created a cohesive experience and atmosphere for both the physical event and its digital extensions.

Dark Slate Gray


Light salmon






Strategy Sessions

Through multiple sessions with Jonas, we did a Discovery session, a Brand Audit and Brand intense strategy so we could gather all the information together.

Brand Master Roadmap

This is the outcome of all the strategic sessions and is the guide that brought Jonas brand to life. It represents a solid foundation of substance right through its humans personality, communication framework and visual appeareance.

Brand Development & Visuals

Market research, Positioning, differentiation, Brad styles, Message framework, Logo, Color palette, Web design, Email e-commerce setup

The Goal

The main scope of this project was to support Jonas to build his brand. His main goals were the following:

  • Build a sustainable brand according to his beliefs
  • Define strategy and clarity
  • Develop a brand purpose
  • Define a message framework for his audience
  • Build brand visuals

The gain

After a long research and complete competitors analysis, we moved to action. We crafted a Brand Master Guide with all the brand substance workbooks, a complete communication framework and positioning. We then started to work on the visuals such an e-commerce, logo, palette. The brand now has a solid foundation and all the ingredients to succeed. The Brand Master guide has become the backbone of Jonas's brand and is always tucked into his arm. It helps him to structure everything he does in business down to developing content and conducting decisions in everyday life.

A global sales platform that is scalable

A website that sells worldwide and is ready for more power

A purpose-driven mission to believe in

We helped Jonas to put his beliefs in his brand's mission

An effective communication framework

Message and story framework to bring audiences closer

An brand internal code for the team

Every step in the startup is natural and is aligned with the brand's values

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