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Beach Clean up event guidance

When the time comes, World Ocean Day, World Environment Day, Earth Day or any other day is a unique opportunity for organizations to get involved in their own special ways to honor and celebrate our shared ocean that connects us all. By uniting together, and with a special emphasis on engaging and connecting youth, we can significantly increase awareness and action, and the political will, needed to create a healthier ocean and a better future. No matter if we live on the coast or far inland, we all need a healthy ocean to survive and thrive. The ocean generates most of the oxygen we breathe, helps feed us, cleans the water we drink, and regulates our climate. And by protecting our ocean, we also protect our climate and our future.

Your Brand and many others can take a critical role in the Ocean. By promoting awareness and taking action, your audience will become more conscious or even better, advocates and activists of the ocean. This post will help you integrate and promote your awareness event activities and events – whether large or small, in-person or online. It provides ideas, options, and a checklist so that you can choose what’s best for you and your audience and help grow the movement to protect our ocean.

Benefits for your brand

  • Good feeling about doing something good
  • Strenght the commitment of your brand with the ocean environment
  • Collaborate with other stakeholders
  • New opportunities for partnership
  • Good image although this shouldn’t be the most important.
  • More exposure on social media or other classic platforms.
  • New marketing content for your campaigns.
  • Engage with your audience

Here are some guidelines to organize your event:

  1. Keep it fun, positive, and solutions-focused with ways for everyone to help
  2. Include youth (teens and young adults) in a variety of ways, such as having them help plan activities
  3. Incorporate conservation into your event or celebration to help protect the ocean and engage your participants
  4. Enhance your community efforts, support your stories, and help grow the power of the collective effort
  5. Partner with other organizations in your community, including youth organizations, schools, other local environment organizations
  6. Contact your local media outlets to amplify your event through radio, television, newspaper, and social media
  7. Take photographs and share them on social media so you and other stakeholders and collaborators can amplify them online.
  8. Make sure to register your event on other bigger platforms such as world ocean day, project aware so they can share your activities with the world
  9. If you are the leader, make sure to have an entrance and closing speech before/ after the event.
  10. Contact local outdoor and ocean recreational shops to help organize and spread the word. Recruit volunteers through social media, news outlets, or local youth groups

Message Guidance

Utilize these guidelines in your outreach on your website, social media, and during in person events. Messaging Do’s and Don’ts:

  1. Do include conservation in your celebration – including conservation not only helps the ocean, but also improves the experience of your audience.
  2. Do emphasize the solution and stay focused on the positive – audiences on this day are much more likely to respond to a positive message, one that specifically centers on a way in which they can be part of the solution.
  3. Do highlight specific animals and particular places – Audiences are much more likely to connect with the idea of helping a specific animal or place, and that can be used as an effective introduction to the idea of helping the ocean as a whole and 30×30.
  4. Do underscore popular support – Knowing that a proposal is popular can help motivate action. The proposal for 30×30 has proven to be especially popular; underscoring that while emphasizing taking action together with your organization, will increase interest.
  5. Do engage younger audiences – Research shows that those in their teens and twenties tend to be more interested, more engaged and more likely to take action, so a little extra attention to younger audiences can go a long way.
  6. Do speak to the potential for global impact – One of the strengths of 30×30 (Goals set from United Nation’s perspective to protect 30% of the ocean in 2030) is that it is rightly seen as ambitious but attainable, with the potential to scale. More than 50 countries have already expressed support, and later this year there will be gatherings to discuss and decide on whether to adopt 30×30 as a global goal.
  7. Don’t assume familiarity with marine protected areas – Most people are not yet familiar with the concept of a marine protected area, so you may need to help them understand that special places in our ocean can be protected in the same way special places on land are protected in a national park.
  8. Don’t expect knowledge of the connection between ocean conservation and climate change – Many organizations are understandably focused on this important connection but know that most audiences are going to need to be introduced to why we need a healthy ocean for a healthy climate, and vice versa.
  9. Don’t overwhelm with information on the process – Many people will be interested to know that 30×30 is under consideration at the global level, but they are unlikely to be concerned about the specifics of those processes.
  10. Don’t exclude people from the picture – People want to see themselves in the picture, and that while protected places will be closed to destructive activities, they will remain open for compatible activities, like ecotourism.

Online Awareness event guidelines and ideas

Due to covid or local regulation, it might not be possible to organize a beach clean-up event. Online events are not bringing the same local positive physical impact of doing something good for the planet, but they can have the same or more impact than local clean-ups. With online events, the spectrum of creativity is limitless and you can reach audiences way far away from where you are. If your brand is mostly online, this is the way to go. Here are some ideas:

Host a Guest lecturer

  • Sponsor a public lecture about the ocean by an environmental leader, educator, or scientist. Focus the lecture topic around this year’s Conservation Action Focus: protecting 30% of our blue planet by 2030 and/or a specific local issue of interest
  • Incorporate trivia and a questions and answers section after the lecture to encourage audience participation, keep the questions focused on ocean solutions

Go live

  • Have a Livestream for your followers on social media! Set up a 360 video of the inside of an exhibit at a museum, aquarium, zoo, or at the beach.

Offer prizes and raffles

  • Where and as permitted by law, consider setting up an online raffle or drawing to spread awareness and generate participation on social media. Hand out ocean-themed prizes such as a free kayaking tour, tickets to your local aquarium, ocean conservation apparel, or a sustainable seafood dinner. Bonus: get a celebrity or influencer involved to increase reach and excitement

Host a fundraiser

  • Create an online fundraiser and spread the word on social media. Include fundraising benchmarks or goals and provide updates.

Lunch a competition

  • Create a virtual photography, video, art, or Instagram/ Tiktok competition and use social media to ask your followers to vote for their favorite.

Develop interactive presentations

  • Have a touch tank with ocean creatures or, if you’re close to the ocean, host guided coastal tours or sustainable fishing demonstrations Sponsor a sustainable seafood event by inviting local chefs to give demonstrations and food tastings, check online for ‘sustainable seafood chefs’ in your area

Create activity stations

  • Create a festival or set up a space for ocean-themed activities at an existing festival. Set up a workstation for people of all ages to learn more about the ocean and 30×30 while creating ocean art with paint, chalk, discarded plastics, and more!

Coordinate entertainment

  • Also, consider setting up easy ocean science experiments for demonstrations or as an activity
  • Invite local musicians to play, host a dance (to ocean-themed music), or put on a short theater or improv performance with an ocean conservation message
  • Host an ocean-related film screening with movies, cartoons or documentaries, invite the creators of the film for a question-and-answer session about ocean conservation

Sources: https://worldoceanday.org/resources/2021-event-planning-toolkit/

alek1986

Author alek1986

Alek is a Brand master specialist, e-commerce expert and a Water sports keen enthusiast. For the last 10 years, he has thrived living near the water in Central America and the Caribbean where he has developed a career as a PADI Divemaster, Marina & Dive center director and practiced other sports such as surfing, kite surfing, sailing and paddleboarding. Today he enjoys running multiple Ecommerce stores and offering brand strategy consultations from stunning Lake Leman, Switzerland.

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