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Why building an ocean purpose brand? 


We encourage brands to invest in brand and mission-aligned nonprofit solutions that are critical for the planet and that help the business thrive.

92% of consumers say they have a more positive image of the company when they support a social or environmental issue. 89% of consumers would switch brands to one associated with a cause, given equal or comparable value.

Interest in whales and dolphins is reaching new heights. Central to wildlife documentaries that draw millions of viewers; topping lists of things to do before we die; and viewed in the wild by 13 million holidaymakers each year, cetaceans are one the most popular group, if not the most popular of marine animals on earth.

The cultural importance of cetaceans dates back for millennia, with whales and dolphins revered as deities, guides and protectors. However, in recent times the need to reconnect with cetaceans has never been more apparent. Whale watching, the practice of observing whales, dolphins, and porpoises in their natural habitat, has seen a recent surge in popularity as humans continue to be enamored by these majestic creatures.

Cetaceans are iconic animals, which nobody wants to lose. By partnering with cetacean conservation organizations your ocean brand can demonstrate to your customers and employees that your company wants to be part of the solution.

If you choose to rescue cetaceans as your purpose for your Ocean activist brand, here are few top organizations that can be aligned with your Ocean Brand’s mission. You can choose a Worldwide mission or a locally-based organization.


Reason to back Cetacean conservations programs:

The primary threats to cetaceans come from people, both directly from whaling or drive hunting and indirect threats from fishing and pollution. The Cetacean family includes whales, toothed whales (sperm whales, belugas, killer whales), dolphins and porpoises. From hunting cetaceans and capturing animals for captivity, to dangers from fishing net entanglement and plastic waste, whales and dolphins face continued exploitation – with numbers of many species in decline. Of the 88 species known to science, the International Union for the Conservation of Nature (IUCN) classifies three as Critically Endangered, seven as Endangered, six as Vulnerable, and five as Near Threatened.



How can your partner with a non-profit

Through a partnership with a no-profit, you can add new dimensions to your brand image, become recognized for your higher purpose work and engage and motivate your staff members with a range of events and opportunities to work together for a great cause. Most importantly, you can create a real change across our world’s oceans, through our many areas of work.

Whether you want to help stop whaling, end the cruelty of keeping whales and dolphins in captivity for human ‘entertainment’, or stop them being killed by plastic pollution and entanglement in fishing gear, get in touch with a non-profit to see how you can work together to create a rewarding, mutually beneficial partnership.

If you want to work with multiple non-profits, another alternative is fulfill an application with 1% for the planet organization. and include Cetacean organizations as supporting partners. This would not allow you to have a logo directly with organizations but 1% is a very well recognized and transparent source.

International well-recognized organizations

Here is a list of our top worldwide Cetacean Conservation Organizations:

Whale and dolphin conservation

Whale and Dolphin Conservation is a worldwide organization devoted to the well-being of both wild and captive cetaceans. Their simple vision is to create “a world where every whale and dolphin is safe and free,” while their core belief is that “all dolphins and whales have the right to exist as nature intends, not as humans decide.”

WDC has been actively campaigning for an end to the trade in captive cetaceans. Their ongoing and disturbing report on the fate of captive orcas makes it abundantly clear that killer whales forced to live in concrete tanks suffer in innumerable ways – with lower life expectancies and captivity-specific health conditions being part of the report.


Sea Shepperd

Sea Shepherd is truly changing the game for whales and other marine mammals. They are on the front lines, defending the world’s marine mammals with direct and decisive action. Their mission is “to end the destruction of habitat and slaughter of wildlife in the world’s oceans in order to conserve and protect ecosystems and species.” They use direct-action tactics to expose illegal behavior that’s threatening marine life and protects the ocean.


Save the Whales

The name says it all! Save The Whales’ mission is simple: “[T]o preserve and protect the ocean and its inhabitants.” This org focuses their efforts on education and teaching youth about vital issues that affect the ocean and the delicate marine life which resides in it.


Ric O’barry Dolphin Project

Dolphin Project is a nonprofit run by Ric O’ Barry, a former animal trainer turned marine mammal activist. The group’s mission is “to end dolphin exploitation and slaughter, as dolphins are routinely captured, harassed, slaughtered and sold into captivity around the world – all in the name of profit.” While this org is focused on dolphins, many of their efforts incorporate advocacy for whales on the whole.


American Cetacean Society

The American Cetacean Society’s mission is to protect the habitats of whales, dolphins, and porpoises through public education and outreach programs, together with the rewarding of research grants to conservation researchers,

The organization names its core values as: integrity and transparency, credibility and independence; commitment to strategic partnerships; and commitment to sound science.



General List of Cetacean non-profit organizations

Here is a general list of cetacean conservation organizations:


  • OrcaLab OrcaLab research is land-based as a matter of philosophy… research without interference. The approach works well in their area, with its many waterways & relatively small distances. OrcaLab’s location on Hanson Island at Blackney Pass is perfect for the reception of radio signals from Johnstone Strait & Blackfish Sound, two of the most important areas used by the whales.



  • Richard Roshon“Man, Kayak and the Whale” is a human-interest program emphasizing the fragility of not only the whale, but also all life, seen from the eyes of the kayak.


  • Ocean Alliance conducts research on whales in all the oceans of the world. In the early 1970s, it was one of the first organizations to sound the alarm about the threat of worldwide pollution of the oceans that most people are only now learning about.


  • The American Cetacean Society (ACS) is the oldest whale conservation group in the world. Founded in 1967, it is a non-profit, volunteer membership organization with regional U.S. chapters and members in 41 countries. Some ACS Chapters offer grants to support cetacean research by biologists and graduate students. ACS seeks to educate through its publications and the development of teaching aids.


  • Cetacean Society International is an all-volunteer, non-profit, tax-exempt conservation, education, and research organization based in the USA, with volunteer representatives in 26 countries around the world. CSI is dedicated to the preservation and protection of all cetaceans (whales, dolphins, and porpoises) and the marine environment on a global basis.


  • Whale & Dolphin Conservation Society (WDCS), dedicated to the conservation and welfare of all whales, dolphins and porpoises (Cetaceans). Every year WDCS carries out vital campaigning and conservation work to save and protect cetaceans around the world


  • Organisation Cetacea (ORCA), promotes the conservation of the marine environment through research, partnership and education and provides a forum for the enjoyment of whales, dolphins, seabirds and other marine life. Founded in August 2000 Organisation Cetacea (ORCA) seeks to provide a forum for raising interest and participation in conservation research by creating a network accessible to all interest groups and which provides a focus for enjoying and learning about cetaceans.


  • The Sea Watch Foundation aims to achieve better conservation of whales and dolphins in the seas around Britain and Ireland by involving the public in scientific monitoring of populations and the threats they face, and by the regular production of material to educate, inform and lobby for better environmental protection..


  • Campaign Whale aims to stop commercial whaling and protect all whales, dolphins & their habitats.


  • The Whaleman Foundation (Whaleman) is non-profit oceanic research, education, production, and conservation organization dedicated to preserving and protecting dolphins, whales, porpoises, and their habitats. Whaleman’s primary mission is to raise public awareness while educating key decision-makers on the issues that affect cetaceans and their critical habitats.


  • The European Cetacean Society (ECS) The European Cetacean Society (ECS) is a 500+ member organization. It is aimed at the exchange of information between dolphin and whale researchers inside and outside Europe. The ECS is therefore basically a scientific organization, but many members are just interested in whales and dolphins without being professional biologists. The ECS convenes once a year in a European country. The ECS Annual Conference includes several days of speakers, discussion and special interest groups


  • The Tethys Research Institute The Tethys Research Institute, founded in 1986, is a non-profit NGO dedicated to the preservation of the marine environment. It focuses on marine animals and particularly on cetaceans inhabiting the Mediterranean Sea, and aims at protecting its biodiversity by promoting the adoption of a precautionary approach for the management of natural resources.


  • The Provincetown Center for Coastal Studies mission is to conduct scientific research with emphasis on marine mammals of the western North Atlantic and on the coastal and marine habitats and resources of the Gulf of Maine; To promote stewardship of coastal and marine ecosystems, and to conduct educational activities and to provide educational resources that encourage the responsible use and conservation of coastal and marine ecosystems.


  • Operation Cetaces  is a New Caledonia Marine Mammal Research Organisation founded by Dr Claire Garrigue. they have been conducting a long-term study of Humpback whales in New Caledonia since 1993 and since 1995, they also spend 2 to 3 months every year observing and photographing the whales in the South of Grande Terre (New Caledonia, main island). Operation Cetaces is affiliated with the South Pacific Whale Research Consortium. Dr Garrigue was a founding member of the Consortium.


  • The Center for Cetacean Research & Conservation (CCRC) Cook Islands is a tax-exempt, nonprofit organization founded to conserve cetaceans and the ecosystems they inhabit. Founded by Nana Hauser its mission is to conduct benign research on the biology of cetaceans and to raise awareness of marine conservation issues, especially those concerning cetaceans, by: providing curriculum enrichment and community outreach programs; Publishing scientific findings in both professional and popular formats through various media; Offering practical experiences for interns and volunteers and Producing educational films for television. CCRC is an affiliate and founding member of the South Pacific Whale Research Consortium and Nan Hauser is a PhD Candiate at the Southern Cross University Whale Research Centre.


  • Sons de Mar is Catalan for ‘sounds of the sea’ and is an initiative of the Laboratory of Applied Bioacoustics (LAB) of the Technical University of Catalonia, to present, explain and promote the research conducted on the effects of artificial noise on the marine environment.The site offers information about the acoustic processes in cetaceans, enables visitors to listen to natural, biological and anthropogenic sound sources that are nowadays co-existing in the oceans.


  • Megaptera.orgstudies East African Humpback whales in Madagascar.


  • The Ocean Mammal Institute (OMI)is unique as a research organization rhat collects data on the impact of human marine activities on whales and dolphins. The research results are used to develop guidelines to protect these marine mammals. OMI is unique because they use rheir scientific data to directly protect whales and dolphins.


  • The Centre for Dolphin Studies(CDS) The Centre for Dolphin Studies(CDS) officially launched in 1990, evolved from the need to expand our knowledge of Western Indian Ocean, and in particular southern African, coastal and pelagic marine mammals, in light of the continued and increasing degradation of our environment. Through a network of scientists and post-graduate students, the more than 30 research programmes undertaken by the CDS have contributed in excess of 145 publications to the scientific and popular literature.



  • The Whale and Dolphin Adoption Project is a New Zealand-based non-profit charitable trust whose aim is to raise funds for ongoing marine mammal research, education and conservation of the marine environment.. The project works with like-minded organizations to ensure maximum benefit for our marine environment, and public participation is sought by offering an opportunity to adopt a marine mammal.


  • The Pacific Cetacean an independent California-based organization dedicated to increasing our knowledge of marine mammals and promoting the conservation of their marine habitats through scientific research and education. Their primary goal is to offer people a unique opportunity to study marine mammals and marine ecology by participating in ongoing research programs.


  • International Marine Mammal Association The International Marine Mammal Association Inc. (IMMA) is a not-for-profit organization, founded in New Brunswick, Canada in 1974. Since then, IMMA has been dedicated to the conservation of marine mammals and their habitats worldwide. Concern over the exploitation of marine mammals, the degradation of marine ecosystems and the need for marine protected and conservation areas were priorities when the organization was first formed.


  • The Whale Center of New England (WCNE) was founded in 1980 to study the whales using waters off the Massachusetts coast, especially Stellwagen Bank and Jeffreys Ledge. A pre-eminent research institution, its nearly 20 years of field-based studies, utilizing individual identification markings for detailed behavioral studies are the basis for many published scientific articles by the Whale Center’s staff and interns, the development of educational materials, and involvement in conservation efforts involving marine animals and their habitat.


  • The Marine Connection is a ground-breaking UK-based marine life charity. Linking people around the world, working together to stop suffering and save the lives of dolphins and whales, and protect their fragile habitat.


  • The Hong Kong Dolphin Conservation Society (HKDCS)is dedicated to the conservation of Hong KongÕs whales, dolphins and porpoises. We are committed to conserving cetaceans residing in Hong Kong and neighboring waters through scientific research and education.


  • The Irish Whale and Dolphin Group (IWDG) is dedicated to the conservation and better understanding of cetaceans (whales, dolphins and porpoise) in Irish waters. The Group was founded in 1990 to establish an Irish stranding and sighting scheme and to campaign for the declaration of Irish territorial waters as a whale and dolphin sanctuary.


  • Richard O’Barry – The Dolphin Project The Dolphin Project was established on Earth Day 1970 and is dedicated to abolishing the billion-dollar dolphin slave trade. It is their belief that neither entertainment, so-called education, research, nor dolphin-assisted therapy can justify the capture and confinement of these highly complex, intelligent, and social marine mammals.


  • International Dolphin Watch (IDW) International Dolphin Watch, founded by Dr Horace Dobbs, is a non-profit organization dedicated to the study and care of dolphins, especially their relationship with humans and the protection the marine environment for the benefit of the dolphins.


  • The Atlantic Whale Foundation has carried out intensive research into the pilot whale and bottlenose dolphin communities resident off the SW coast of Tenerife in the Canaries over a period of seven years and has built a database of migrating species sighted over the last five years.


  • Orca Network is dedicated to raising awareness about the whales of the Pacific Northwest, and the importance of providing them healthy and safe habitats. A community is emerging that is increasingly attuned to the orca population, that cares about and tries to understand the needs of the resident and transient orcas that inhabit the Salish Sea.


  • Interspecies Communication Inc. (IC) is unique being the only organization in the world with a research program dedicated to interfacing with wild animals (especially dolphins and whales) through music, art, and ceremony. IC is a US non-profit organization founded by Jim Nollman in 1978 to promote a better understanding of what is communicated between human beings and other animals.


  • The Hawaii Whale Research Foundation site provides information about the natural history of the humpback whale (Megaptera novaeangliae), with emphasis on North Pacific humpbacks in the Hawaiian islands and the research, education and conservation efforts of The Hawaii Whale Research Foundation.


  • The Dolphin Communication Project is a private, non-profit research foundation organized to promote awareness of marine mammal conservation and to increase knowledge of communication behaviors between and among all dolphin species by organizing/conducting underwater research expeditions/studies in dolphin communication; encouraging cetacean intern experiences and ostering collaborative endeavors with scientific and educational programs.


  • M.E.E.R. e.V. is dedicated to the conservation of whales and dolphins and their natural habitat at La Gomera in the Canary Islands. The combination of whale watching- tourism, science and public work by M.E.E.R. LA GOMERA provides a bridge between economy and ecology and contributes to an ecological way, how whale watching can be conducted for the benefit of both humans and cetaceans.


  • Whales Alive Australia is a non-profit organisation dedicated to the protection and celebration of Whales and their fragile marine habitat and is working in a number of different areas on behalf of the endangered whales. Through education, training and vital research they are working to educate people about the whales fascinating natural history and what threatens their survival


  • is dedicated to the rescue cof Cetacean Species in South Western Western Asutralia.







  • Project Jonah Whale Rescue Inc – New Zealand. is a non-profit organization vitally involved in whale rescue and education, research and conservation issues relevant to marine mammals. The organization is run by a dedicated team of volunteers.  They endeavor to be effective communicators and facilitators, maintaining and building relationships and networks while striving to be the leading and most successful cetacean rescue crew in New Zealand.


  • Biscay Dolphin Research Programme The Biscay Dolphin Research Programme is a voluntary research organization and has been undertaking research in the Bay of Biscay and the English Channel since 1995.



Author alek1986

I'm an e-commerce consultant, Shopify Developer and a Water sports keen enthusiast. For the last 10 years, I have thrived living near the water in Central America and the Caribbean where I have evolved as a PADI Divemaster, Marina & Dive center director, Web & Booking apps developer for multiple Leisure organizations and practiced other sports such as surfing, kite surfing, sailing and paddleboarding. I have also partnered and been involved in multiple social-environmental projects such as Swim for Haiti, AVAV & 4Ocean. Today I enjoy building & developing multiple Shopify stores from stunning Lake Leman, Switzerland.

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