Fitra: Building a Shopify Store for a Next-Gen Fitness Band

Fitra: Building a Shopify Store for a Next-Gen Fitness Band

Fitra is a sleek wrist fitness band designed for active lifestyles, equipped with a heart rate monitor, step counter, and built-in GPS — all accessible via an intuitive touchscreen interface. Once a workout is complete, users can sync their data to the Fitra™ Sweat Club companion app for a full performance overview.
I was tasked with building Fitra’s Shopify store from the ground up, ensuring the brand could showcase its innovative product in a way that communicated premium quality, tech-savviness, and lifestyle appeal.
Alek made our Shopify store faster and more effective. Conversions improved within weeks, and the whole process was smooth and professional. Highly recommend!
14 de septiembre de 2021
Premium Widget
New York, USA
Verified Purchase

Project Brief

Fitra’s mission is to help fitness enthusiasts, runners, and cyclists track their activity seamlessly and stylishly. The brand needed an online presence that matched the innovation of its hardware and app ecosystem.
The project involved creating a visually striking Shopify store that highlights Fitra’s features, encourages pre-orders and purchases, and communicates the lifestyle benefits of using the band.

Project Goals & Strategy Overview

The Fitra project required blending tech, fitness, and lifestyle branding in a cohesive way that could appeal to early adopters and casual users alike.

Premium Product Presentation 

Showcase Fitra as a high-quality, tech-forward product.

Conversion-Ready Layout

Focus on pre-orders, purchases, and app downloads.

Clear Value Proposition

Communicate Fitra’s benefits in an engaging, easy-to-digest format.

Project Development Process

Step 1

Consultation

Started our journey with a simple idea and big dreams.
Step 2

Brand & Strategy Aligment

Launched our flagship product to an enthusiastic market.
Step 3

Launch funnel Setup

Expanded operations and reached new markets worldwide.
Step 4

Consulting & Campaign Support
Fitra: Building a Shopify Store for a Next-Gen Fitness Band

Project Outcome Results

The Fitra store launched as a sleek, modern platform that matched the innovation of the product itself. Customers can quickly understand what makes Fitra unique, explore its features, and either place a pre-order or purchase with confidence.

Key achievements
  • Built a visually compelling Shopify store from scratch
  • Clearly communicated product benefits and tech specs
  • Optimized conversion flow for pre-orders and purchases
  • Integrated lifestyle content and app promotion

Business Impact
  • Enter the competitive wearables market with confidence and clarity
  • Premium online presence
  • Nuild brand trust
<2s

average load time for mobile and desktop

100%

feature coverage across product pages

100%

Integrated companion app call-to-actions for cross-platform engagement

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Alek Tysklind

Alek Tysklind

Shopify Theme Developer

I’m Alek, a Shopify optimization specialist with years of experience helping brands build faster, higher-converting stores. From speed improvements to CRO and migrations, I focus on creating Shopify experiences that drive real growth.

Fitra: Building a Shopify Store for a Next-Gen Fitness Band

Fitra: Building a Shopify Store for a Next-Gen Fitness Band

Fitra is a sleek wrist fitness band designed for active lifestyles, equipped with a heart rate monitor, step counter, and built-in GPS — all accessible via an intuitive touchscreen interface. Once a workout is complete, users can sync their data to the Fitra™ Sweat Club companion app for a full performance overview.

I was tasked with building Fitra’s Shopify store from the ground up, ensuring the brand could showcase its innovative product in a way that communicated premium quality, tech-savviness, and lifestyle appeal.

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