A Stage of Her Own: Launching Blazy Flash’s Digital Presence

A Stage of Her Own: Launching Blazy Flash’s Digital Presence

Blazy Flash is a dynamic keynote speaker and event host based in Zurich.
I helped her launch a bold new Shopify site to promote her work and sell her services across Europe.
Zurich, Switzerland
Melanie S

Melanie S

Owner

Project Brief

Blazy Flash is a charismatic keynote speaker, moderator, and creative force known for her powerful presence and unique alter ego transformations. Based in Zurich, she engages with audiences at business events, cultural panels, and podcasts throughout Switzerland and Europe. The project goal was to build her personal brand online from the ground up using Shopify—not as a product store, but as a platform to sell speaking services, showcase dynamic media, and position her as a modern thought leader. The site features curated videos, bold visuals, and in-depth interviews with acclaimed artists, athletes, and business innovators. The focus was on storytelling, personality, and seamless navigation across devices to support both discovery and conversion.

Project Goals & Strategy Overview

The objective was to launch a high-impact digital platform that felt as confident, charismatic, and versatile as Blazy herself.

Strong Visual Identity

Design a bold, modern site that expresses the energy and range of Blazy Flash’s brand.

Sell Services via Shopify– Structure her offerings as products, allowing her to reach and convert clients across Switzerland and Europe.

Multimedia Storytelling

Feature videos, interviews, and dynamic visuals to establish authority and drive engagement.
Step 1

A Site That Performs Like a StageEvery element was built to support her credibility, creativity, and conversion—from first scroll to final click.

Step 2

Discovery & Content Direction

Worked closely on brand tone and structure. Outlined how services, events, and media would be presented in an engaging, scroll-friendly format.

Step 3

Service Setup & Booking Logic

Added each service as a shoppable product with booking prompts and calls-to-action. Integrated a contact flow and purchase-ready structure to simplify outreach.

Step 4

Final Polish & Launch Support

Tested speed, responsiveness, and SEO essentials. Ensured everything was fast, accessible, and visually striking across all screen sizes.
A Stage of Her Own: Launching Blazy Flash’s Digital Presence

Project Outcome Results

Blazy Flash now has a digital platform worthy of her voice, presence, and momentum. Her site positions her as a premium speaker and creative force—making it easy for clients across industries to discover her work and book her directly through Shopify.

Key achievements
  • Built a completely custom personal brand site on Shopify
  • Delivered a vibrant, high-performing platform ready for growth
  • Integrated media interviews and storytelling content seamlessly
  • Implemented service-as-product structure for smooth booking

Business Impact
  • Helped Blazy Flash formalize and monetize her speaking career
  • Enabled cross-border service visibility across Europe
  • Provided a future-ready site to expand into podcasts, events, and more
  • Built a scalable foundation for PR, branding, and professional outreach
+83%

time on page for video-rich content

100%

mobile responsiveness across devices

<2s

average page load time

+45%

engagement on service CTA buttons post-launch

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Melanie S

Melanie S

Owner

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Alek Tysklind

Alek Tysklind

Shopify Theme Developer

I’m Alek, a Shopify optimization specialist with years of experience helping brands build faster, higher-converting stores. From speed improvements to CRO and migrations, I focus on creating Shopify experiences that drive real growth.

A Stage of Her Own: Launching Blazy Flash’s Digital Presence

A Stage of Her Own: Launching Blazy Flash’s Digital Presence

Blazy Flash is a charismatic keynote speaker, moderator, and creative force known for her powerful presence and unique alter ego transformations. Based in Zurich, she engages with audiences at business events, cultural panels, and podcasts throughout Switzerland and Europe. The project goal was to build her personal brand online from the ground up using Shopify—not as a product store, but as a platform to sell speaking services, showcase dynamic media, and position her as a modern thought leader. The site features curated videos, bold visuals, and in-depth interviews with acclaimed artists, athletes, and business innovators. The focus was on storytelling, personality, and seamless navigation across devices to support both discovery and conversion.