Beach Clean up event guidance When the time comes, World Ocean Day, World Environment Day,…
alek1986August 4, 2021
What is a brand mission Brand mission statements are the everyday commitments that build the…
alek1986July 22, 2021
Price differently Offer your audience favorable pricing or add value for the same price. Treat carefully with…
alek1986July 22, 2021
Consequences of non-sustainable packaging practices Brands can spend years making their products sustainable, only to…
alek1986July 21, 2021
What is a costumer avatar? A customer avatar (sometimes referred to as a buyer persona,…
alek1986July 20, 2021
Why building an ocean purpose brand? Our recommendations encourage each business to invest in…
alek1986July 14, 2021
Different types of impacts to local communities Some ocean startups not only contribute…
alek1986May 28, 2021
Finding a greater purpose Though purpose-driven is still viewed by many as a marketing ploy to…
alek1986May 26, 2021
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